# IN FOCUS Inc.

> IN FOCUS Inc. (インフォーカス株式会社) is a digital branding studio based in Tokyo (Shibuya) and New York, founded in 2012 by Tadamasa Iguchi. The studio works across web design, film production, photography, graphic design, 3DCG, art direction, and content design — shaping how brands appear, communicate, and are experienced in digital spaces. Key clients include LOEWE, Netflix, New Balance, Häagen-Dazs, GINZA SIX, Human Made, and Shiseido. Awwwards Agency of the Year nominee (2017), The Webby Awards Honoree (2019, 2023, 2024), CSS Design Awards Top 10 Studios (2018), FWA of the Day winner, Tokyo ADC selected (2025).

## Company

- [About](https://infocusinc.com/about/): Services, clients, IN FOCUS NEW YORK, CONTRAST, awards
- [Team](https://infocusinc.com/team/): 40+ member creative team
- [Wikipedia](https://ja.wikipedia.org/wiki/IN_FOCUS株式会社): History, major works, and awards

## Projects

- [All Projects](https://infocusinc.com/projects/): 244+ works across web, film, graphic, editorial, and art direction
- [Web](https://infocusinc.com/projects/web/): Website planning, design, and development
- [Film](https://infocusinc.com/projects/film/): Brand films, commercials, and video production
- [Art Direction](https://infocusinc.com/projects/art-direction/): Visual identity and creative direction
- [Branding](https://infocusinc.com/projects/branding/): Brand strategy and identity
- [Editorial](https://infocusinc.com/projects/editorial/): Editorial design and content production
- [Global](https://infocusinc.com/projects/global/): International and cross-border projects

## Notable Works

- Häagen-Dazs "ICE CREAM FACTORY TOUR" — 3DCG × live-action virtual factory tour for Japan 40th anniversary
- LOEWE × Studio Ghibli "Spirited Away" — Harajuku pop-up store website
- Shohei Ohtani Signature Logo / New Balance — Brand movie and website
- Netflix Japan — Official SNS editorial art direction and design
- HUMAN MADE — Corporate website
- FRAGMENT UNIVERSITY — Film, web, and materials for Hiroshi Fujiwara's non-verbal marketing course
- Adobe Photoshop — TV commercial direction for generative AI feature
- Mr.Children "miss you LIVE" — Live film direction
- Shiseido VITAL PERFECTION — Global brand website

## CONTRAST

- [CONTRAST](https://contrast.tokyo/): Creative studio opened in 2022 in Yoyogi-Hachiman, Tokyo. Features Lounge, Studio, and Gallery spaces for art and culture.

## Careers

- [Careers](https://infocusinc.com/careers/): Culture and open positions
- [Job Listings](https://infocusinc.com/careers/jobs/): Positions in Tokyo and New York

## Contact

- [Contact](https://infocusinc.com/contact/): Project inquiries

## News

- [News](https://infocusinc.com/news/): Latest projects, awards, and press coverage

## Japanese

- [Japanese Site](https://infocusinc.com/): Japanese language version (default)

## External Profiles

- [Wikipedia](https://ja.wikipedia.org/wiki/IN_FOCUS株式会社): Encyclopedia article
- [LinkedIn](https://www.linkedin.com/company/in-focus-inc/): Company page
- [Clutch](https://clutch.co/profile/focus-6-3): Agency profile
- [Instagram](https://www.instagram.com/in_focus_inc/): @in_focus_inc
- [X (Twitter)](https://x.com/infocus_inc): @infocus_inc
- [Facebook](https://www.facebook.com/infocusjp/): Company page
- [note](https://note.com/infocusinc): Articles and essays