3D Animation Celebrating LILY BROWN’s 15th Anniversary

LILY BROWN proposes real clothes that incorporate the delicate craftsmanship and distinctive designs found in vintage items into contemporary fashion, under the concept of “Vintage feature dress.”

To celebrate the brand’s 15th anniversary this year, IN FOCUS created a 3D animation marking the anniversary year. LILY BROWN’s icon, “Lily Bear,” which has often been used as a flat graphic, was brought to life as a 3D character, playfully climbing a “mountain of cakes” placed on a party table. The animation celebrates the brand’s history and this important milestone.