Art Direction and Visual Production for Mila Owen’s Summer Functional Fabric Collection

Following its collaboration with PEANUTS, Mila Owen has launched a new collection focused on functional fabrics for summer. Titled “CLOSER TO THE SUMMER SUN.”, the collection features new materials that block UV and infrared rays, as well as fabrics with a long-lasting cooling touch. Staying true to Mila Owen’s sophist...

Direction for Rakuten Ichiba’s Campaign Film “Outdoor Edition”

Rakuten Ichiba’s campaign film, “Outdoor Edition,” has been released. IN FOCUS was responsible for the direction of the film. To create an atmosphere that felt as authentic as possible to the outdoors, we selected filming locations centered around a campsite and mountain trails. The production took place under conditio...

Staff Interview Now Available on Our note

We have published a staff interview on the IN FOCUS note. This edition features Akio Sato, a Production Manager on our film team. Through behind-the-scenes stories and insights into our day-to-day work, our note offers a closer look at the people and projects behind IN FOCUS, with new content published regularly. We wi...

Art Direction and Visual Production for the Launch Campaign of the Mila Owen × PEANUTS

Mila Owen, a fashion brand known for its sophisticated take on everyday basics, has announced a collaboration with PEANUTS. Titled “Mila Owen × PEANUTS for Summer Collection,” the collection features “JOE COOL,” the sunglasses-wearing Snoopy who dreams of becoming a college student, and introduces a range of summer-rea...

Website, Logo, and Key Visuals Created for “Yosumi,” the New Horizontal-Reading Manga Label by SORAJIMA

A new horizontal-reading manga label, “Yosumi,” has been launched by SORAJIMA, a manga publisher known for producing and distributing “Webtoons”—full-color, vertically scrolling digital comics optimized for smartphone viewing. IN FOCUS was in charge of the design of the label logo and website. We also created key visua...

Key Visuals Created for New Products from KiSS by ISEHAN

New products for 2026 have been released by KiSS, the cosmetics brand developed by ISEHAN, a comprehensive cosmetics manufacturer with a history dating back to the Edo period. With the concept “I kiss myself,” the brand offers multifunctional cosmetics while staying close to women who wear makeup for themselves. IN FOC...

HUNTING WORLD Opens a New Flagship Store in Omotesando, Accompanied by Campaign Visuals Featuring Show Kasamatsu

Founded in 1965 by adventurer Robert M. Lee, HUNTING WORLD will open a new flagship store in Omotesando, Tokyo, on June 13, 2026, marking a new chapter in the brand’s rebranding. The flagship store will showcase two core pillars: “SILVER TAG,” the brand’s newly modernized label, and “HUNTING WORLD CRAFTED BY DESC...

Creating Digital Content That Showcases the Menswear Brand D’URBAN from Multiple Perspectives

Since its founding in 1970, D’URBAN has pursued suitmaking tailored to Japan’s climate and the physique of Japanese wearers. To bring the value of its long-established brand to a wider audience, D’URBAN has strengthened its digital communications through its website and social media, releasing a series of original cont...

thehighlights POPUP Held at CONTRAST

thehighlights will hold a two-day limited POP-UP event at at our creative studio “CONTRAST” on June 12 (Fri) and 13 (Sat), featuring a curated selection of its lineup, including new colors of signature items as well as carefully selected pieces. We warmly invite you to visit and explore the collection. – Date: 6/12(Fri...

MEGANE ICHIBA Releases “SUNGLASSES COLLECTION 2026”

Megane Top Co., Ltd., which operates MEGANE ICHIBA, Japan’s largest eyewear chain with the number one store nationwide, has released the visual and LP for the 2026 edition of its sunglasses collection, which brings together a wide range of sunglasses brands every year. IN FOCUS was in charge of the campaign’s creative ...

OFOF Launch Party & POPUP Held at CONTRAST

OFOF will hold a launch party and pop-up event for its first Japan limited color, “LIGHT BLUE,” at our creative studio “CONTRAST.” LIGHT BLUE feels like it carries transparent air—soft, yet somehow memorable. This event celebrates the release of OFOF’s Japan-exclusive color. The event is open to the public over two day...

Invitation for the Exclusive Preview Tasting Party by Yebisu × Dewar's Selected for the “40th All Japan DM Award”

The invitation we designed for the exclusive preview tasting party celebrating the collaboration beer between “Yebisu” and “Dewar’s” has been selected for the “40th All Japan DM Award” One of Japan’s largest direct mail award programs, the award recognizes outstanding works distinguished by excellence in both strategy ...

POP-UP Held at CONTRAST in Conjunction with the russet Rebranding Project by PAL Co., Ltd.

To mark its 25th anniversary, PAL Co., Ltd.’s brand russet launches “russet horizons,” a rebranding project exploring new possibilities aimed at a generation unfamiliar with the brand. In conjunction with the project, a pop-up event will be held at our creative studio “CONTRAST” from May 29 to June 2. As part of an eff...

New Brand “Buffer,” Led by Creative Director Tetsu Nishiyama, Launches from HUMAN MADE — IN FOCUS Designed the Online Store

A new brand, “Buffer,” led by creative director Tetsu Nishiyama — known for projects such as WTAPS and DESCENDANT — has been launched by HUMAN MADE. The collection is available through its street-front store in Jinnan, Shibuya, as well as its online store. Rooted in the spirit of ’80s–’90s American culture,...