POP-UP Held at CONTRAST in Conjunction with the russet Rebranding Project by PAL Co., Ltd.

To mark its 25th anniversary, PAL Co., Ltd.’s brand russet launches “russet horizons,” a rebranding project exploring new possibilities aimed at a generation unfamiliar with the brand. In conjunction with the project, a pop-up event will be held at our creative studio “CONTRAST” from May 29 to June 2. As part of an eff...

New Brand “Buffer,” Led by Creative Director Tetsu Nishiyama, Launches from HUMAN MADE — IN FOCUS Designed the Online Store

A new brand, “Buffer,” led by creative director Tetsu Nishiyama — known for projects such as WTAPS and DESCENDANT — has been launched by HUMAN MADE. The collection is available through its street-front store in Jinnan, Shibuya, as well as its online store. Rooted in the spirit of ’80s–’90s American culture,...

IN FOCUS Website Renewal After Seven Years — Behind the Scenes of a Project Shaped “While Running” with CREBAR FLAVOR

The IN FOCUS corporate website has been renewed in seven years. For this project, we collaborated with our long-time partner, CREBAR FLAVOR, who handled the implementation. We spoke with six members involved in the project about the process of “building while moving,” as well as the thinking behind why we chose to rene...

Meal Delivery Service “Tsukurioki.jp” Rebrands as home-cooked meal subscription Service “Tsuklio”

In March 2026, Antway evolved its core meal delivery service “Tsukurioki.jp” into the home-cooked meal subscription service “Tsuklio” as part of a larger rebranding initiative. IN FOCUS was in charge of the production of the renewed brand website, as well as photography and film production used across the website and s...

Coexisting Human and AI Expression — Valentin Dommanget Solo Exhibition “CO” at CONTRAST

IN FOCUS is pleased to present “CO,” a solo exhibition by Tokyo-based French artist Valentin Dommanget, on view at our creative studio “CONTRAST” from May 16 to May 24.. Conceived from the emergence of new technologies—particularly artificial intelligence—and their impact on the artistic landscape, the exhibition trace...

Service Website Launched for “Pompon!”, a Document-Sharing Platform for the AI-Native Generation

“Pompon!” is a knowledge exploration platform powered by generative AI. With features such as high-precision page-level search, AI-powered automatic summaries, and integrations with Slack and Salesforce, the service enables users to quickly extract the information they need from internal documents. IN FOCUS was in char...

Media Website Created for “The Update,” a Talk Series Exploring the “Now” of Society

“The Update” is a podcast produced by Leave a Nest Knowledge. It is a talk series that explores the “now” of society through candid conversations with guests at the forefront, including researchers, business professionals, and government representatives. IN FOCUS was in charge of the website production. Through a struc...

Leave a Nest Knowledge Renewed Corporate Website to Accelerate Digital Transformation for Businesses

Leave a Nest Knowledge, a company dedicated to “maximizing time for knowledge creation that only humans can achieve,” has renewed its corporate website. Leveraging AI, DX, and IT, the company supports businesses in enhancing knowledge utilization and improving operational efficiency. IN FOCUS was in charge of the websi...

Seven-Member Group “IMP.” from TOBE Releases 5th Single “INVADER”

The seven-member group "IMP." from TOBE releases their 5th single "INVADER" on April 13. "IMP." made their global debut in 2023 with the digital single "CRUISIN’." In January 2026, they kicked off their arena tour, "IMP. LIVE TOUR 2026 MAGenter." Their Yokohama Arena shows in Kanagawa drew a total of 45,000 attendees a...

Yamaha Releases Product Movie for Its New Electone Model

Yamaha Corporation has announced its new Electone model, the “Electone STAGEA ELS-03 Series.” IN FOCUS was in charge of producing the product movie and key visuals. This latest model introduces a new feature, “Live Expression Control,” which allows performers to express their emotions in real time. Through illustrated ...

In-Store Video for Uniform Brand FARANG WORKWEAR Released

An in-store video has been created for FARANG WORKWEAR, a new brand by workwear and uniform manufacturer CO-COS, featuring the parkour team “Team Farang.” In this film, each member of “Team Farang” is portrayed as a hero, embarking on a mission to help people through dynamic parkour action. The opening features a real ...

PILOT Launches New “Frixion Synergy 3”

Leading writing instrument manufacturer PILOT has released its new product, the “Frixion Synergy 3.” This erasable three-color ballpoint pen, designed for frequent use in business settings, features the newly developed “Synergy Tip,” delivering a fine yet exceptionally smooth writing experience. IN FOCUS was in charge ...

Brand Website Renewal for Fragrance Brand RISING WAVE

The long-selling “Free Series” from the men’s fragrance brand RISING WAVE, developed by FITS Corporation K.K, has been redesigned. While retaining its three signature scents, fresh Light Blue, Sunset Pink, and Coral White, the bottle design has evolved into a refined, rounded shape that fits comfortably in the hand. IN...