Nikkei Inc. Releases Brand Movie

Nikkei Inc. has released a new brand movie targeting younger audiences. IN FOCUS was in charge of direction and copywriting for the project. The production began with the question: “What is the value of information for young people?” We reexamined information, organized it into words, and wove its worldview...

Gen Hoshino's “Dead End” Music Video Released

The music video for Gen Hoshino’s new song “Dead End” has been released. IN FOCUS was in charge of production coordination. The song serves as the theme song for the film “Hiraba no Tsuki.” The video carefully portrays Hoshino’s distinctive soft and warm sensibility. Gen Hoshino http...

PILOT Launches New “Frixion Synergy 3”

Leading writing instrument manufacturer PILOT has released its new product, the “Frixion Synergy 3.” This erasable three-color ballpoint pen, designed for frequent use in business settings, features the newly developed “Synergy Tip,” delivering a fine yet exceptionally smooth writing experience. IN FOCUS was in charge ...

JRA and Roppongi Hills “Keyakizaka Illumination 2025” Collaboration Project Launched

“Roppongi Hills Christmas 2025” was held from November 4 to December 25 at Roppongi Hills. Along Keyakizaka Street, a 400-meter stretch of roadside trees was illuminated with the “SNOW & BLUE” illumination, evoking a shimmering silvery winter landscape. Under the sponsorship of JRA, the illumination was developed ...

In-Store Video for Uniform Brand FARANG WORKWEAR Released

An in-store video has been created for FARANG WORKWEAR, a new brand by workwear and uniform manufacturer CO-COS, featuring the parkour team “Team Farang.” In this film, each member of “Team Farang” is portrayed as a hero, embarking on a mission to help people through dynamic parkour action. The ...

New Bavaria Non-Alcoholic Beer Commercial Released

The new commercial “0.0% Lemon” for Bavaria, the Dutch non-alcoholic beer brand, has been released. IN FOCUS handled the direction for the commercial. It expresses a refreshing “full-on lemon” sensation that rivals beer, along with a positive worldview that brings an involuntary smile. CREDITS CAST : Wakana Kokubun, IO...

Seven-Member Group “IMP.” from TOBE Releases 5th Single “INVADER”

The seven-member group "IMP." from TOBE releases their 5th single "INVADER" on April 13. "IMP." made their global debut in 2023 with the digital single "CRUISIN’." In January 2026, they kicked off their arena tour, "IMP. LIVE TOUR 2026 MAGenter." Their Yokohama Arena shows in Kanagawa drew a total of 45,000 attendees a...

Columbia “Omni-Heat Infinity” 2025AW TV commercial Released

Outdoor and sportswear brand Columbia has once again introduced a waterproof down jacket equipped with its proprietary heat-reflective insulation technology, “Omni-Heat Infinity.” Following the 2025SS campaign, IN FOCUS was also in charge of the 2025AW TV commercial. The film expresses the heat reflection generated by ...

Columbia “Omni-Freeze ZERO” 2025SS TV commercial Released

Outdoor and sportswear brand Columbia has introduced its 2025 Spring/Summer collection featuring the sweat-activated cooling technology “Omni-Freeze ZERO.” IN FOCUS was in charge of the 2025SS TV commercial. The film expresses the lightness of bodily movement and the function of cooling the fabric itself by utilizing m...

Uber Eats × fragment × KOMINE Limited-Edition Jacket for Delivery Partners

Uber Eats Japan collaborated with fragment, led by Hiroshi Fujiwara, and motorcycle apparel brand KOMINE to create a jacket with a design exclusive to delivery partners. Developed with the intention of enhancing safety awareness during deliveries through fashion, the jacket combines a functional, minimalist design with...

“SHOGUN PIZZA,” a New Brand Born from Shogun Burger, Opens on Shibuya Spain-zaka

“SHOGUN PIZZA” is a sister brand of Shogun Burger, proposing a new style of “Japanese pizza” designed to be enjoyed with one hand. With careful attention to the balance of dough and toppings, the pizza is easy to eat while still offering a satisfying and substantial experience. Combining casual accessibility with authe...

Yamaha Releases Product Movie for Its New Electone Model

Yamaha Corporation has announced its new Electone model, the “Electone STAGEA ELS-03 Series.” IN FOCUS was in charge of producing the product movie and key visuals. This latest model introduces a new feature, “Live Expression Control,” which allows performers to express their emotions in real time. Through illustrated ...

IN FOCUS NEW YORK has released its summer 2025 campaign for Blank Street Coffee, a New York-based café brand

Creative concepting and production for the 2025 Summer campaign for Blank Street Coffee’s seasonal menu. For a summer menu crafted around classic ice cream flavors like cookies and cream, pistachio, and rocky road, our team drew inspiration from fashion and youth culture to craft a campaign that insists “coffee and mat...

Benesse High School Releases Special Club Activity Documentary Video

Benesse High School is a correspondence high school support institution operated by Benesse, where learning is designed starting from each student’s “unique identity.” Among these, the “Special Club Activities” program involves collaborating with companies on real-world projects, providing...