Art Direction and Visual Production for Mila Owen’s Summer Functional Fabric Collection

Following its collaboration with PEANUTS, Mila Owen has launched a new collection focused on functional fabrics for summer. Titled “CLOSER TO THE SUMMER SUN.”, the collection features new materials that block UV and infrared rays, as well as fabrics with a long-lasting cooling touch. Staying true to Mila Owen’s sophist...

Creating Digital Content That Showcases the Menswear Brand D’URBAN from Multiple Perspectives

Since its founding in 1970, D’URBAN has pursued suitmaking tailored to Japan’s climate and the physique of Japanese wearers. To bring the value of its long-established brand to a wider audience, D’URBAN has strengthened its digital communications through its website and social media, releasing a series of original cont...

Art Direction and Visual Production for the Launch Campaign of the Mila Owen × PEANUTS

Mila Owen, a fashion brand known for its sophisticated take on everyday basics, has announced a collaboration with PEANUTS. Titled “Mila Owen × PEANUTS for Summer Collection,” the collection features “JOE COOL,” the sunglasses-wearing Snoopy who dreams of becoming a college student, and introduces a range of summer-rea...

Website, Logo, and Key Visuals Created for “Yosumi,” the New Horizontal-Reading Manga Label by SORAJIMA

A new horizontal-reading manga label, “Yosumi,” has been launched by SORAJIMA, a manga publisher known for producing and distributing “Webtoons”—full-color, vertically scrolling digital comics optimized for smartphone viewing. IN FOCUS was in charge of the design of the label logo and website. We also created key visua...

MEGANE ICHIBA Releases “SUNGLASSES COLLECTION 2026”

Megane Top Co., Ltd., which operates MEGANE ICHIBA, Japan’s largest eyewear chain with the number one store nationwide, has released the visual and LP for the 2026 edition of its sunglasses collection, which brings together a wide range of sunglasses brands every year. IN FOCUS was in charge of the campaign’s creative ...

Key Visuals Created for New Products from KiSS by ISEHAN

New products for 2026 have been released by KiSS, the cosmetics brand developed by ISEHAN, a comprehensive cosmetics manufacturer with a history dating back to the Edo period. With the concept “I kiss myself,” the brand offers multifunctional cosmetics while staying close to women who wear makeup for themselves. IN FOC...

HUNTING WORLD Opens a New Flagship Store in Omotesando, Accompanied by Campaign Visuals Featuring Show Kasamatsu

Founded in 1965 by adventurer Robert M. Lee, HUNTING WORLD will open a new flagship store in Omotesando, Tokyo, on June 13, 2026, marking a new chapter in the brand’s rebranding. The flagship store will showcase two core pillars: “SILVER TAG,” the brand’s newly modernized label, and “HUNTING WORLD CRAFTED BY DESC...

Kaonavi’s “Talent Management Professional” LP was launched.

Kaonavi, a provider of talent management systems that accelerate strategic human resource management by discovering the individuality and talent of employees, has created a certification system to prove their talent management skills: “Talent Management Professional”. IN FOCUS was in charge of creating a landing page t...

STMN, a startup company with strengths in “People and Organization” and “Technology,” renewed its website.

The company was founded in August 2016 to realize its management philosophy of “Delivering inspiration and spreading happiness to as many people as possible. STMN Inc. offers several services in the HR Tech field, including “TUNAG” and has renewed its website. IN FOCUS was in charge of creative areas such as website pr...

Jewelry brand ete’s owned media “Journal du ete” released its spring 2024 collection.

The latest content of “Journal du ete,” the owned media of jewelry brand “ete,” for which IN FOCUS is in charge of website production and content direction, was released. For the launch of the Spring 2024 collection, under the theme of “Ear Game,” we proposed layering ear jewelry to be enjoyed with one’s own sense of s...

The special website and movie for the ‘Häagen-Dazs ICE CREAM FACTORY TOUR’ have been launched.

In celebration of Häagen-Dazs Japan’s 40th anniversary, the website and movie have been released that allow a virtual factory tour via 3DCG, live-action footage, and animation, showcasing the processes, dedication, and secrets behind making Häagen-Dazs ice cream. IN FOCUS was responsible for planning, direction, and pr...

EXIDEA launched “W/A,” a solution for rebranding B-to-B companies.

EXIDEA, a company that manages web media, provides web marketing support, and offers SaaS tools, has launched “W/A,” a solution that encourages corporate growth through Context Branding with the idea of “Eliminate the unintelligible and excite the world.”. IN FOCUS was in charge of creative areas such as website produc...

24SS season visuals for PIMENTÉ, a new select shop/brand from Sotheby’s League.

Sotheby’s League, which develops lifestyle brands such as Ron Herman and Afternoon Tea, launched the select shop/brand PIMENTÉ in September 2023, focusing on fashion accessories with a touch of spice. It offers items that add excitement to fashion for adult women, and the 24SS collection proposes a unique safari style ...

GINZA SIX campaign “DOKIDOKI 2024” LP has launched.

GINZA SIX has launched its spring 2024 campaign, DOKIDOKI 2024. The campaign visual, with “Ginza’s Magma” as its key sentence and based on the concept of the vibrancy of life, was created by the Hara Design Institute of Nippon Design Center. IN FOCUS was in charge of producing the campaign LP. This year marks the 7th a...