News

LUMINE SHINJUKU’s spring 2024 campaign “Ni, Au” was held.

LUMINE SHINJUKU held a one month campaign “Ni, Au” from April 1st to May 6th with the hope that everyone starting a new life in spring would have a wonderful encounter. IN FOCUS was in charge of art direction, design, and LP production for the campaign. Illustrator Natsuki Kurachi was selected for the project. The soft...

JILL by JILL STUART’s spring/summer 2024 web catalog was released.

Fashion brand “JILL by JILL STUART” released its Spring/Summer 2024 web catalog. Produced by WWDJAPAN and featuring actress Ai Tensho under the theme “Glow with Shade,” the catalog presents a collection that brings out the multifaceted charm of women. IN FOCUS was in charge of producing the web catalog. Using light col...

A new TVCM for Elleair brand toilet tissues “The Elleair Royal Touch” was released.

A brand new TVCM “The Best Elleair” (15 sec / 30 sec) edition for “Elleair” by Daio Paper Corporation was released. IN FOCUS was in charge of directing the video. Please pay attention to the scene where Mr. Kusanagi speaks with a gentle smile while conveying the quality of “The Elleair Royal Touch” and unin...

uka launches new hair care products aiming for “Regenerative Good”.

To mark the 10th anniversary of the launch of the brand’s first hair care line, “uka Head Therapy Series,” total beauty company uka aims for the next sustainability stage by introducing a new series. On July 17th, “uka IZU Shampoo / Conditioner” from “Regenerative Good Series” will be available. uka aims to create a cy...

SEASiON, a Cafe-Restaurant ＆ Hotel on Shodoshima, Renews Its Website.

SEASiON is a cafe restaurant and hotel on Shodoshima Island, overlooking the Seto Inland Sea. Based on the concept of a base for discovering the “backside = core attraction” of the island, SEASiON aims to create a place where visitors can discover the hidden core charm of the island. IN FOCUS was in charge of the websi...

“Sense of Season 2024 AUTUMN/WINTER” Fashion Initiative by NEWoMan YOKOHAMA Kicks Off

“Sense of Season 2024 AUTUMN/WINTER” was held at NEWoMan YOKOHAMA. IN FOCUS was in charge of art direction and design for the key visuals, window displays, and free paper “NEWoMan Sense. Vol.8”. The visuals feature actress and model Miwako Ichikawa, as well as original works by textile artist Ken Tanishiki. Additionall...

Evisen Skateboards FALL 2024 Looks Released

Leading the skateboarding scene, top Japanese deck company “Evisen Skateboards” has unveiled its look for the Fall 2024 season, coinciding with its upcoming release. Following the summer look, stylist Dai Ishii and photographer Katsuhide Morimoto have once again captured a distinctive and unique world. IN FOCUS was in ...

Blue Note Japan’s Multi-Purpose Venue “BLUE YARD” Opens in Osaka

On July 31, “BLUE YARD” opened within the Inogate Osaka building, directly connected to JR Osaka Station. This multi-purpose venue, seamlessly integrating dining, a cafe stand, and a record shop, is produced by Blue Note Japan, known for creating spaces that blend music and dining, such as “BLUE NOTE TOKYO” in Minami A...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Fall 2024 Season Edition

IN FOCUS, responsible for website production and content direction, has released the latest content for the jewelry brand ete’s owned media, “Journal du ete.” The Fall 2024 collection features numerous pieces adorned with natural stones, with their charm showcased through explanations of the stones’ meanings by fortune...

United Athle, a Plain Apparel Brand with Over 90 Years of History, Unveils Its Fall/Winter 2024 Collection

United Athle, a long-established brand with a history of over 90 years in heavy-duty manufacturing of plain T-shirts and other heavy-duty apparel based on the concept of “wide variety and reliable quality,” has unveiled its fall/winter 2024 collection. In previous seasons, United Athle has collaborated with various art...

Second TV Commercial Showcasing Adobe Photoshop’s New Generative AI Features Released

“Adobe Photoshop”, an application software for editing and processing photos, has added a new generative AI function. In line with this feature addition, the second TV commercial has been aired. IN FOCUS continued to direct and offline edit the TV commercial, as well as provide new art direction. The commercial demonst...

Brand Movie for Japanese Sake Brand “Zaku” Released

We directed the brand movie for “Zaku,” a Japanese sake brand from “Shimizu Seizaburo Shoten”, a brewery with over 150 years of history. The name “Zaku” – from the character 作 meaning “make” or “create” – was chosen to convey the notion that the true value of sake is to be created together with the customer, not merely...

Evisen Skateboards SUMMER 2024 look was released.

Evisen Skateboards, one of Japan’s most renowned deck companies leading the skateboarding scene, has released a look for the 2024 summer season. The look features Japan’s proud young skater Kotora Mitani as the model and is created by stylist Dai Ishii and photographer Katsuhide Morimoto, expressing a unique worldview....

New Body Care Items Launched by Night Care Beauty Brand YOLU

YOLU, which advocates “nighttime beauty (night care beauty),” a nighttime beauty routine to help achieve a healthy morning, is launching new body care items with the aim of transforming the limited time at night that busy people spend in their daily lives into a full-body beauty experience, not just for hair. IN FOCUS ...