News

Award-Winning Project from the “Promotional Competition” Now Distributing JOYSOUND’s “Let’s Go Karaoke After This Coaster”

The project team, including IN FOCUS graphic team member Tsubasa Tsukidate, won both the Silver Award and the Sponsor’s Award in two categories at the “15th Promotional Planning Competition (Sales Promotion Competition)” held by Senden-Kaigi last September. Their award-winning idea, JOYSOUND’s “Let’s Go Karaoke After T...

Feature Article on Spike Lee’s Iconic Film “Do the Right Thing” Now Published on UNION TOKYO’s Website

The select store “UNION TOKYO” has been publishing the web content “KNOW THE LEDGE” on its brand website, which conveys the legendary culture that is indispensable to the store’s identity. In the latest installment, the series features “Do the Right Thing”, the iconic film by director Spike Lee. Set in 1980s Broo...

“Memories of Prose | Town, Words, and Sometimes Sake by muda” featuring Yosuke Kubozuka on YouTube

The third installment of “Memories of Prose | Town, Words, and Sometimes Sake by muda,” a cultural media project for adults who appreciate the beauty of the unnecessary, has been released. In this episode, Yosuke Kubozuka, an actor and reggae DJ known for his versatile career, takes us around the streets of Osaka, shar...

CANADA GOOSE Opens Flagship Store and Launches Special Brand Movie on a Dedicated Website

Since its establishment in Toronto, Canada in 1957, CANADA GOOSE has continued to produce down parka products in Canada, and has been providing products that value craftsmanship and focus on authentic manufacturing for over 65 years. Its quality and commitment to quality are widely loved around the world. On September ...

“Ladder Project” Website Launched to Create New Value and Possibilities in Art

“The Ladder Project” is an artist development initiative launched by the Daimaru Matsuzakaya Department. It supports the creation and career progression of the next generation of artists. IN FOCUS was in charge of logo design, website production, and copywriting. The meaning of “ladder” is expressed on the website as t...

Frontier Consulting Launches Website for BSC Business to Enhance Office Building Real Estate Value

Frontier Consulting, whose purpose is “Shaping the Future of Workers and Workplaces,” operates its Building Solution Consulting (BSC) business, which focuses on maximizing the asset value of office buildings for property owners through renovation proposals and execution. Following the development of Frontier Consulting...

Novelist Keiichiro Hirano Writes an Essay for Small Luxury Hotel UMITO

UMITO, which operates small luxury hotels across Japan with the concept of “a private retreat by the sea,” has enlisted novelist Keiichiro Hirano as part of a promotional campaign. Inspired by his stay at UMITO Kamakura Yuigahama, Hirano has penned an original essay, “Time with the Sea”. IN FOCUS was in charge of plann...

SOLARITA releases reed diffuser that expresses the individuality of each of the five elements in its fragrance

SOLARITA, known for its daily horoscope services rooted in both Western and Eastern astrology, has launched a new reed diffuser collection. The products express the five ancient Chinese elements “wood, fire, earth, metal, and water” through unique fragrances. IN FOCUS was in charge of the complete package design and ar...

Goldwin’s Original Brand NEUTRALWORKS. Launches New Outerwear Collection

NEUTRALWORKS., a brand dedicated to bringing a neutral balance to the mind and body of those who want to live the sports lifestyle 24/7, has launched its new winter outerwear collection to keep wearers “READY” to move at any time. IN FOCUS was in charge of art direction, writing, production, and design of the website c...

agnes b.’s Christmas Campaign “Holiday in Paris” is Now Live

We produced the website, still photography, horoscope content, and diary design for agnes b.’s 2024 Christmas campaign “Holiday in Paris”. The campaign features a variety of digital content, including a showcase of the winter collection modeled by five cast members and horoscope content for 2025. Set against the backdr...

Fashion Brand “Mila Owen” Launches Holiday Campaign

“Mila Owen,” known for its sophisticated adult basic style, has launched its 2024 holiday campaign, “PLAYFUL HOLIDAY 2024”. IN FOCUS was in charge of creative areas such as the video, visuals, and LP design. The campaign captures a glamorous and luxurious mood, infused with visuals that evoke a sense of adult playfulne...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Winter 2024 Season

The latest content for “Journal du ete,” the owned media of jewelry brand “ete,” has been released. IN FOCUS is in charge of website production and content direction. This edition features an interview with art director Mariko Okazaki, who directed the seasonal visuals. The article delves into the creative process behi...

JRA and Roppongi Hills Collaborate for “Keyakizaka Illumination 2024”

Roppongi Hills’ “Roppongi Hills Christmas 2024” was held from November 7 to December 25. Along Keyakizaka, a 400-meter-long avenue of trees was illuminated with the “SNOW ＆ BLUE” display, inspired by the image of a silvery white world. Sponsored by JRA, the illumination featured visuals in light blue and beige, under t...

Movie Featuring Wagon R Smile Design Released

Suzuki Motor Corporation has unveiled the newly redesigned Wagon R “Smile.” Web movies have been released highlighting the appeal of its exterior and interior. IN FOCUS was in charge of directing the video. Targeting young women who choose a car for its design, the movie creates a cute worldview set in a set of nuanced...