Official Website Launch for GORA KADAN FUJI GOLF to Mark Grand Opening

As part of the Gora Kadan resort, the prestigious golf course with a legacy dating back to the 1960s has been renewed and reopened under the name “GORA KADAN FUJI GOLF.” IN FOCUS was in charge of the concept movie and website production. While keeping in mind the role of the golf course as a main visual ele...

IN FOCUS Oversees the Launch of New Beauty Brands by MatsukiyoCocokara ＆ Company

MatsukiyoCocokara & Company, which operates drugstores and pharmacies across Japan, has launched the following new brands and products: INJESK — a skincare brand inspired by dermatological science Hits Different — an oral beauty care brand matsukiyo CONCRED “High Intensive Care” Series — introducing ne...

Kaiju No.8 THE GAME Official Website Now Live

The official website for the Kaiju-Slaying Battle RPG “Kaiju No. 8 THE GAME,” developed for smartphones and PC, is now live. IN FOCUS was in charge of creating the site. The site features an intuitive swipe-based interface that neatly organizes information while effectively conveying the game’s appeal...

Brand Website for “GORA KADAN FUJI” Now Live

In July 2025, “GORA KADAN FUJI” opened at the foot of Mt. Fuji in Subashiri. Developed by the esteemed Hakone ryokan “Gora Kadan,” this new resort is an intimate retreat facing Mt. Fuji, where nature, harmony, and heritage unite, immersing guests in nature’s quiet, living presence. It stan...

New York-based cafe brand Blank Street Coffee unveils Spring 2025 campaign.

Conceptualized and produced the 2025 Spring campaign for Blank Street Coffee’s seasonal menu. With coffee and matcha drinks based on the flavors you might expect to find at a picnic—Strawberry Shortcake Matcha, Peanut Butter & Jelly Matcha, and a Wildflower Latte—our team put together a shoot concept to capture th...

SHISEIDO Launches Special Feature on VITAL PERFECTION Product Page

As global content for SHISEIDO’s VITAL PERFECTION line, a special story page featuring “SafflowerRED™” has been launched within the international product page. The VITAL PERFECTION series highlights the key ingredient “SafflowerRED™,” showcasing its rarity and unique production process thr...

United Athle Launches Official Brand Website for Taiwan

United Athle is known for its “many types and authentic quality,” offering heavyweight, no-frills apparel including plain T-shirts. IN FOCUS has long helped express the brand’s world through creative direction for its Japanese website, seasonal visuals, and lookbooks. This time, we were in charge of d...

Brand Movie for Funabashi Keiba 2025 Featuring Kanako Momota of Momoiro Clover Z Released

To coincide with the renewal of Funabashi Racecourse, the 2025 brand movie has been released. IN FOCUS was in charge of the direction. The film features Kanako Momota of the popular group Momoiro Clover Z. In the Park Edition, the video highlights not only the excitement of the races, but also the diverse appeal of &#8...

gelato pique’s Latest Kids ＆ Baby Collection Features 10 Patterns, Including Revivals of Popular Graphics

gelato pique has launched the “10 PATTERN COLLECTION,” a new kids and baby line featuring a mix of beloved original graphics from past seasons and newly designed anniversary patterns. IN FOCUS was in charge of producing the collection movie and still photography. The video features a baby model and incorpor...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Summer 2025 Collection

IN FOCUS has been in charge of website production and content direction for the owned media “Journal du ete” of the jewelry brand “ete.” The latest content is now available. This season’s theme, “Through Me,” showcases the new jewelry collection through layered styling. Incorpo...

Former Japan National Soccer Team Player Kosuke Ota Stars in dynabook’s New Web Commercial

A new web commercial for the laptop series dynabook has been released as part of the “Second Career × dynabook” campaign, which supports individuals pursuing new dreams and goals. IN FOCUS was in charge of directing the web commercial. The film follows former Japan national soccer team player Kosuke Ota in ...

Mr.Children Releases “miss you LIVE” – IN FOCUS Directed the Live Visuals for “Ame no Hi no Parade”

Mr.Children has released their new LIVE DVD & Blu-ray “miss you LIVE” on June 25. IN FOCUS was in charge of the live visual direction for the song “Ame no Hi no Parade” from the “miss you” album. This project came to life thanks to director Tetsuro Inagaki (KITE Inc.), who has w...

Web Commercial Released for Smartphone Case Brand TORRAS

A new series has launched from TORRAS, a smartphone case brand known for its perfect balance of functionality and design that adapts to everyday life. IN FOCUS was in charge of directing the web commercial for this latest series. The video stylishly captures the versatile features of the product, including a 360-degree...

Official Website Launch for New Haircare Brand SOLAMY

Introducing SOLAMY, a new UV aftercare shampoo brand designed to repair hair damage caused by sun exposure. Based on the surprising fact that hair is exposed to nearly three times more UV rays than the face (according to a study by I-ne), SOLAMY introduces a fresh concept: “Soak up the sun, rinse off the damage.” IN FO...