United Athle, a Plain Apparel Brand with Over 90 Years of History, Unveils Its Fall/Winter 2024 Collection

United Athle, a long-established brand with a history of over 90 years in heavy-duty manufacturing of plain T-shirts and other heavy-duty apparel based on the concept of “wide variety and reliable quality,” has unveiled its fall/winter 2024 collection. In previous seasons, United Athle has collaborated with various art...

Second TV Commercial Showcasing Adobe Photoshop’s New Generative AI Features Released

“Adobe Photoshop”, an application software for editing and processing photos, has added a new generative AI function. In line with this feature addition, the second TV commercial has been aired. IN FOCUS continued to direct and offline edit the TV commercial, as well as provide new art direction. The commercial demonst...

Brand Movie for Japanese Sake Brand “Zaku” Released

We directed the brand movie for “Zaku,” a Japanese sake brand from “Shimizu Seizaburo Shoten”, a brewery with over 150 years of history. The name “Zaku” – from the character 作 meaning “make” or “create” – was chosen to convey the notion that the true value of sake is to be created together with the customer, not merely...

Evisen Skateboards SUMMER 2024 look was released.

Evisen Skateboards, one of Japan’s most renowned deck companies leading the skateboarding scene, has released a look for the 2024 summer season. The look features Japan’s proud young skater Kotora Mitani as the model and is created by stylist Dai Ishii and photographer Katsuhide Morimoto, expressing a unique worldview....

New Body Care Items Launched by Night Care Beauty Brand YOLU

YOLU, which advocates “nighttime beauty (night care beauty),” a nighttime beauty routine to help achieve a healthy morning, is launching new body care items with the aim of transforming the limited time at night that busy people spend in their daily lives into a full-body beauty experience, not just for hair. IN FOCUS ...

Award-Winning Project from the “Promotional Competition” Now Distributing JOYSOUND’s “Let’s Go Karaoke After This Coaster”

The project team, including IN FOCUS graphic team member Tsubasa Tsukidate, won both the Silver Award and the Sponsor’s Award in two categories at the “15th Promotional Planning Competition (Sales Promotion Competition)” held by Senden-Kaigi last September. Their award-winning idea, JOYSOUND’s “Let’s Go Karaoke After T...

Feature Article on Spike Lee’s Iconic Film “Do the Right Thing” Now Published on UNION TOKYO’s Website

The select store “UNION TOKYO” has been publishing the web content “KNOW THE LEDGE” on its brand website, which conveys the legendary culture that is indispensable to the store’s identity. In the latest installment, the series features “Do the Right Thing”, the iconic film by director Spike Lee. Set in 1980s Broo...

“Memories of Prose | Town, Words, and Sometimes Sake by muda” featuring Yosuke Kubozuka on YouTube

The third installment of “Memories of Prose | Town, Words, and Sometimes Sake by muda,” a cultural media project for adults who appreciate the beauty of the unnecessary, has been released. In this episode, Yosuke Kubozuka, an actor and reggae DJ known for his versatile career, takes us around the streets of Osaka, shar...

CANADA GOOSE Opens Flagship Store and Launches Special Brand Movie on a Dedicated Website

Since its establishment in Toronto, Canada in 1957, CANADA GOOSE has continued to produce down parka products in Canada, and has been providing products that value craftsmanship and focus on authentic manufacturing for over 65 years. Its quality and commitment to quality are widely loved around the world. On September ...

“Ladder Project” Website Launched to Create New Value and Possibilities in Art

“The Ladder Project” is an artist development initiative launched by the Daimaru Matsuzakaya Department. It supports the creation and career progression of the next generation of artists. IN FOCUS was in charge of logo design, website production, and copywriting. The meaning of “ladder” is expressed on the website as t...

Frontier Consulting Launches Website for BSC Business to Enhance Office Building Real Estate Value

Frontier Consulting, whose purpose is “Shaping the Future of Workers and Workplaces,” operates its Building Solution Consulting (BSC) business, which focuses on maximizing the asset value of office buildings for property owners through renovation proposals and execution. Following the development of Frontier Consulting...

Novelist Keiichiro Hirano Writes an Essay for Small Luxury Hotel UMITO

UMITO, which operates small luxury hotels across Japan with the concept of “a private retreat by the sea,” has enlisted novelist Keiichiro Hirano as part of a promotional campaign. Inspired by his stay at UMITO Kamakura Yuigahama, Hirano has penned an original essay, “Time with the Sea”. IN FOCUS was in charge of plann...

SOLARITA releases reed diffuser that expresses the individuality of each of the five elements in its fragrance

SOLARITA, known for its daily horoscope services rooted in both Western and Eastern astrology, has launched a new reed diffuser collection. The products express the five ancient Chinese elements “wood, fire, earth, metal, and water” through unique fragrances. IN FOCUS was in charge of the complete package design and ar...

Goldwin’s Original Brand NEUTRALWORKS. Launches New Outerwear Collection

NEUTRALWORKS., a brand dedicated to bringing a neutral balance to the mind and body of those who want to live the sports lifestyle 24/7, has launched its new winter outerwear collection to keep wearers “READY” to move at any time. IN FOCUS was in charge of art direction, writing, production, and design of the website c...