News

Key Visuals Created for New Products from KiSS by ISEHAN

New products for 2026 have been released by KiSS, the cosmetics brand developed by ISEHAN, a comprehensive cosmetics manufacturer with a history dating back to the Edo period. With the concept “I kiss myself,” the brand offers multifunctional cosmetics while staying close to women who wear makeup for themselves. IN FOC...

HUNTING WORLD Opens a New Flagship Store in Omotesando, Accompanied by Campaign Visuals Featuring Show Kasamatsu

Founded in 1965 by adventurer Robert M. Lee, HUNTING WORLD will open a new flagship store in Omotesando, Tokyo, on June 13, 2026, marking a new chapter in the brand’s rebranding. The flagship store will showcase two core pillars: “SILVER TAG,” the brand’s newly modernized label, and “HUNTING WORLD CRAFTED BY DESC...

Kaonavi’s “Talent Management Professional” LP was launched.

Kaonavi, a provider of talent management systems that accelerate strategic human resource management by discovering the individuality and talent of employees, has created a certification system to prove their talent management skills: “Talent Management Professional”. IN FOCUS was in charge of creating a landing page t...

STMN, a startup company with strengths in “People and Organization” and “Technology,” renewed its website.

The company was founded in August 2016 to realize its management philosophy of “Delivering inspiration and spreading happiness to as many people as possible. STMN Inc. offers several services in the HR Tech field, including “TUNAG” and has renewed its website. IN FOCUS was in charge of creative areas such as website pr...

Jewelry brand ete’s owned media “Journal du ete” released its spring 2024 collection.

The latest content of “Journal du ete,” the owned media of jewelry brand “ete,” for which IN FOCUS is in charge of website production and content direction, was released. For the launch of the Spring 2024 collection, under the theme of “Ear Game,” we proposed layering ear jewelry to be enjoyed with one’s own sense of s...

The special website and movie for the ‘Häagen-Dazs ICE CREAM FACTORY TOUR’ have been launched.

In celebration of Häagen-Dazs Japan’s 40th anniversary, the website and movie have been released that allow a virtual factory tour via 3DCG, live-action footage, and animation, showcasing the processes, dedication, and secrets behind making Häagen-Dazs ice cream. IN FOCUS was responsible for planning, direction, and pr...

EXIDEA launched “W/A,” a solution for rebranding B-to-B companies.

EXIDEA, a company that manages web media, provides web marketing support, and offers SaaS tools, has launched “W/A,” a solution that encourages corporate growth through Context Branding with the idea of “Eliminate the unintelligible and excite the world.”. IN FOCUS was in charge of creative areas such as website produc...

24SS season visuals for PIMENTÉ, a new select shop/brand from Sotheby’s League.

Sotheby’s League, which develops lifestyle brands such as Ron Herman and Afternoon Tea, launched the select shop/brand PIMENTÉ in September 2023, focusing on fashion accessories with a touch of spice. It offers items that add excitement to fashion for adult women, and the 24SS collection proposes a unique safari style ...

GINZA SIX campaign “DOKIDOKI 2024” LP has launched.

GINZA SIX has launched its spring 2024 campaign, DOKIDOKI 2024. The campaign visual, with “Ginza’s Magma” as its key sentence and based on the concept of the vibrancy of life, was created by the Hara Design Institute of Nippon Design Center. IN FOCUS was in charge of producing the campaign LP. This year marks the 7th a...

LUMINE Yokohama will hold “THANKS DAYS 2024 SPRING”.

LUMINE YOKOHAMA will hold “LUMINE YOKOHAMA THANKS DAYS 2024 SPRING,” a five day event from April 18 to 22, with the aim of giving back to customers for their daily appreciation. IN FOCUS was in charge of art direction and design of the visuals used to announce the policy. The visual of a bouquet of flowers conveying gr...

Hoegaarden renewed the website as part of a packaging and communications revamp.

In the spring of 2024, Hoegaarden, a Belgian white beer, renewed its packaging and communication. The message, “FIND YOUR MOMENT” (me and Hoegaarden), expresses the company’s desire to continue to be a part of people’s lives as a beer that provides “personal and enriching moments” in their busy lives. IN FOCUS was in c...

A new hair care brand Qurap website was launched.

Qurap is a wrapping beauty brand developed based on the concept of “Enveloping with beauty.”, with the core idea of “leading people to enjoy their favorite hairstyles by increasing the positive impact on their hair” rather than “taking an approach to reduce the negative impact that causes hair damage”. IN FOCUS was in ...

“Harakado” and “Iyemon” collaborated in “deep”. A photo exhibition featuring legendary members is on view.

Suntory Beverage ＆ Food Limited is holding an exhibition and hands-on event, “Harajuku and the Deep Life.” to promote the renewal of Iyemon, which is now at the deepest level of intensity ever from April 29th to May 5th at Tokyu Plaza Harajuku “Harakado,” a commercial facility that opened in Harajuku. This exhibition e...

NBA’s official apparel line “NBA MIX Series” summer collection 2024

NBA MIX Series planned and produced by NBA Rakuten for the Japanese market, launched its latest collection, an apparel line that conveys a unique mix of the NBA’s history, originality, and the diverse appeal of the surrounding culture. IN FOCUS was in charge of producing the season’s visuals. To emphasize that this was...