LUMINE Yokohama will hold “THANKS DAYS 2024 SPRING”.

LUMINE YOKOHAMA will hold “LUMINE YOKOHAMA THANKS DAYS 2024 SPRING,” a five day event from April 18 to 22, with the aim of giving back to customers for their daily appreciation. IN FOCUS was in charge of art direction and design of the visuals used to announce the policy. The visual of a bouquet of flowers conveying gr...

Hoegaarden renewed the website as part of a packaging and communications revamp.

In the spring of 2024, Hoegaarden, a Belgian white beer, renewed its packaging and communication. The message, “FIND YOUR MOMENT” (me and Hoegaarden), expresses the company’s desire to continue to be a part of people’s lives as a beer that provides “personal and enriching moments” in their busy lives. IN FOCUS was in c...

A new hair care brand Qurap website was launched.

Qurap is a wrapping beauty brand developed based on the concept of “Enveloping with beauty.”, with the core idea of “leading people to enjoy their favorite hairstyles by increasing the positive impact on their hair” rather than “taking an approach to reduce the negative impact that causes hair damage”. IN FOCUS was in ...

“Harakado” and “Iyemon” collaborated in “deep”. A photo exhibition featuring legendary members is on view.

Suntory Beverage ＆ Food Limited is holding an exhibition and hands-on event, “Harajuku and the Deep Life.” to promote the renewal of Iyemon, which is now at the deepest level of intensity ever from April 29th to May 5th at Tokyu Plaza Harajuku “Harakado,” a commercial facility that opened in Harajuku. This exhibition e...

NBA’s official apparel line “NBA MIX Series” summer collection 2024

NBA MIX Series planned and produced by NBA Rakuten for the Japanese market, launched its latest collection, an apparel line that conveys a unique mix of the NBA’s history, originality, and the diverse appeal of the surrounding culture. IN FOCUS was in charge of producing the season’s visuals. To emphasize that this was...

LUMINE SHINJUKU’s spring 2024 campaign “Ni, Au” was held.

LUMINE SHINJUKU held a one month campaign “Ni, Au” from April 1st to May 6th with the hope that everyone starting a new life in spring would have a wonderful encounter. IN FOCUS was in charge of art direction, design, and LP production for the campaign. Illustrator Natsuki Kurachi was selected for the project. The soft...

JILL by JILL STUART’s spring/summer 2024 web catalog was released.

Fashion brand “JILL by JILL STUART” released its Spring/Summer 2024 web catalog. Produced by WWDJAPAN and featuring actress Ai Tensho under the theme “Glow with Shade,” the catalog presents a collection that brings out the multifaceted charm of women. IN FOCUS was in charge of producing the web catalog. Using light col...

A new TVCM for Elleair brand toilet tissues “The Elleair Royal Touch” was released.

A brand new TVCM “The Best Elleair” (15 sec / 30 sec) edition for “Elleair” by Daio Paper Corporation was released. IN FOCUS was in charge of directing the video. Please pay attention to the scene where Mr. Kusanagi speaks with a gentle smile while conveying the quality of “The Elleair Royal Touch” and unin...

uka launches new hair care products aiming for “Regenerative Good”.

To mark the 10th anniversary of the launch of the brand’s first hair care line, “uka Head Therapy Series,” total beauty company uka aims for the next sustainability stage by introducing a new series. On July 17th, “uka IZU Shampoo / Conditioner” from “Regenerative Good Series” will be available. uka aims to create a cy...

SEASiON, a Cafe-Restaurant ＆ Hotel on Shodoshima, Renews Its Website.

SEASiON is a cafe restaurant and hotel on Shodoshima Island, overlooking the Seto Inland Sea. Based on the concept of a base for discovering the “backside = core attraction” of the island, SEASiON aims to create a place where visitors can discover the hidden core charm of the island. IN FOCUS was in charge of the websi...

“Sense of Season 2024 AUTUMN/WINTER” Fashion Initiative by NEWoMan YOKOHAMA Kicks Off

“Sense of Season 2024 AUTUMN/WINTER” was held at NEWoMan YOKOHAMA. IN FOCUS was in charge of art direction and design for the key visuals, window displays, and free paper “NEWoMan Sense. Vol.8”. The visuals feature actress and model Miwako Ichikawa, as well as original works by textile artist Ken Tanishiki. Additionall...

Evisen Skateboards FALL 2024 Looks Released

Leading the skateboarding scene, top Japanese deck company “Evisen Skateboards” has unveiled its look for the Fall 2024 season, coinciding with its upcoming release. Following the summer look, stylist Dai Ishii and photographer Katsuhide Morimoto have once again captured a distinctive and unique world. IN FOCUS was in ...

Blue Note Japan’s Multi-Purpose Venue “BLUE YARD” Opens in Osaka

On July 31, “BLUE YARD” opened within the Inogate Osaka building, directly connected to JR Osaka Station. This multi-purpose venue, seamlessly integrating dining, a cafe stand, and a record shop, is produced by Blue Note Japan, known for creating spaces that blend music and dining, such as “BLUE NOTE TOKYO” in Minami A...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Fall 2024 Season Edition

IN FOCUS, responsible for website production and content direction, has released the latest content for the jewelry brand ete’s owned media, “Journal du ete.” The Fall 2024 collection features numerous pieces adorned with natural stones, with their charm showcased through explanations of the stones’ meanings by fortune...