News

Design for the Book Cover of “Bessatsu Yosumi Volume 2,” Published by SORAJIMA's Manga Editorial Team

“Bessatsu Yosumi Volume 2,” a collection of manga from SORAJIMA’s manga editorial team “Yosumi,” has been released. Under the special feature theme “Meguri Todoku.”, the book includes four standalone manga stories, three first chapters from serialized manga, four essays, one tanka poem, and one conversation. IN F...

Company Brochure Design for Comprehensive Construction Consultant DOCON

DOCON, a comprehensive construction consulting company based in Hokkaido, renewed its company brochure to refresh its corporate image. IN FOCUS was responsible for the art direction and design of the brochure. The illustrations were created by isnadesign, expressing the company’s wide-ranging work—from infrastruc...

Production for the Seasonal Look of Italian Sports Brand LOTTO

The 2026 Summer LOOK for Italian sports brand LOTTO has been released. IN FOCUS was responsible for the production of both the still photography and the film. Founded in 1973, LOTTO has built its legacy alongside many of the world’s top athletes. Since 2025, the brand has been expanding its presence in Japan unde...

Commercial Production for ANLAN's “Rose Lumi” Beauty Device Starring Mizuki Yamamoto

A new commercial for ANLAN’s “Rose Lumi,” a beauty device based on the concept of “a beauty device you can continue using without hesitation or pressure,” has been released. IN FOCUS was responsible for the direction and copywriting. The commercial depicts brand ambassador Mizuki Yamamoto naturally incorporating ...

Art Direction for the Third Campaign Visual of Mila Owen's 2026 Summer Collection

Mila Owen, a brand known for its sophisticated take on basic style for women, has launched its “Deep Tone Collection 2026 SUMMER,” an annual collection focused on dark tones. Centered around the theme of an urban summer mood, the collection presents a rich lineup built around black, proposing chic styling that conveys ...

Art Direction and Design for the Documentary Series “100h・REC”

The documentary series “100h・REC” is now streaming on Hulu. The series follows world-class stars through the eyes of their closest partners, capturing 100 hours of their lives behind the scenes. It was also broadcast on Nippon TV. The series features Ran Takahashi, a member of Japan’s men’s national volleyball team, an...

VI and Corporate Website Renewed for Acceler Digital, an AI and Blockchain Development Company

Acceler Digital, a company specializing in large-scale development powered by advanced technologies such as AI and blockchain, has renewed its visual identity and corporate website. Guided by the message “Making Uncharted Transformation Possible,” prominently featured on the homepage, the company is driven by a mission...

IN FOCUS Participates in the Design Festival “Featured Projects 2026” as a Sponsor

IN FOCUS will participate as a sponsor in “Featured Projects 2026,” a design festival taking place from September 25 (Fri) to September 27 (Sun) at “THE CAMPUS,” KOKUYO’s Tokyo Shinagawa Office. Featured Projects is a design initiative driven by the belief that “good craftsmanship opens the future.” Through its design ...

Official Website Renewal for Tokyo-Based Global Ramen Brand MENSHO

Founded in Tokyo in 2005, MENSHO has grown into a globally recognized ramen brand with locations across more than 20 cities in six countries. We redesigned the brand’s official website to better reflect its identity, philosophy, and international presence. Over the years, MENSHO has created more than 1,000 ramen variet...

Homma Kazuki's First Solo Exhibition “Visual Temperature” Explores the Presence of Moving Images Through CRT Televisions

IN FOCUS is pleased to present “Visual Temperature,” the first solo exhibition by video artist Kazuki Homma, on view from July 25 (Sat) to August 2 (Sun) at our creative studio “CONTRAST.” The exhibition features a series of new installations centered around CRT televisions, exploring the “temperature” and ...

Art Direction and Visual Production for Mila Owen’s Summer Functional Fabric Collection

Following its collaboration with PEANUTS, Mila Owen has launched a new collection focused on functional fabrics for summer. Titled “CLOSER TO THE SUMMER SUN.”, the collection features new materials that block UV and infrared rays, as well as fabrics with a long-lasting cooling touch. Staying true to Mila Owen’s sophist...

Direction for Rakuten Ichiba’s Campaign Film “Outdoor Edition”

Rakuten Ichiba’s campaign film, “Outdoor Edition,” has been released. IN FOCUS was responsible for the direction of the film. To create an atmosphere that felt as authentic as possible to the outdoors, we selected filming locations centered around a campsite and mountain trails. The production took place under conditio...

Staff Interview Now Available on Our note

We have published a staff interview on the IN FOCUS note. This edition features Akio Sato, a Production Manager on our film team. Through behind-the-scenes stories and insights into our day-to-day work, our note offers a closer look at the people and projects behind IN FOCUS, with new content published regularly. We wi...

Art Direction and Visual Production for the Launch Campaign of the Mila Owen × PEANUTS

Mila Owen, a fashion brand known for its sophisticated take on everyday basics, has announced a collaboration with PEANUTS. Titled “Mila Owen × PEANUTS for Summer Collection,” the collection features “JOE COOL,” the sunglasses-wearing Snoopy who dreams of becoming a college student, and introduces a range of summer-rea...