Observing and Interpreting the Urban Landscape — Ai Shimizu’s Solo Exhibition “Tokyo Observation” at CONTRAST

“Tokyo Observation,” a solo exhibition by Manae Shimizu, will be held at our creative studio “CONTRAST,” from Thursday, February 19, to Tuesday, February 24. This exhibition focuses on the Tokyo Observation series, which the artist has been developing since 2019. Living on the western side of Tokyo while holding a stro...

CLOUD NINE to Host Music Festival “Zipangu” in Los Angeles

CLOUD NINE, a music and entertainment agency representing numerous artists and creators, including Ado, will host a large-scale Japanese music festival, “CLOUD NINE presents Zipangu JAPANESE MUSIC EVENT 2026,” in May 2026 at “Brookside at the Rose Bowl” in Los Angeles, USA. The event will be produced by GOLDENVOICE, th...

New Bavaria Non-Alcoholic Beer Commercial Released

The new commercial “0.0% Lemon” for Bavaria, the Dutch non-alcoholic beer brand, has been released. IN FOCUS handled the direction for the commercial. It expresses a refreshing “full-on lemon” sensation that rivals beer, along with a positive worldview that brings an involuntary smile. CREDITS CAST : Wakana Kokubun, IO...

Exploring Sound's Impact on Coral Reef Ecosystems: Marco Barotti's Solo Exhibition “CORAL SONIC RESILIENCE” at CONTRAST

IN FOCUS is pleased to present “CORAL SONIC RESILIENCE,” a solo exhibition by Berlin-based media artist Marco Barotti, held from February 13 (Fri) to February 15 (Sun) at our creative studio “CONTRAST,” as part of DIG SHIBUYA 2026, a festival exploring contemporary culture at the intersection of art and technology. “CO...

“SHOGUN PIZZA,” a New Brand Born from Shogun Burger, Opens on Shibuya Spain-zaka

“SHOGUN PIZZA” is a sister brand of Shogun Burger, proposing a new style of “Japanese pizza” designed to be enjoyed with one hand. With careful attention to the balance of dough and toppings, the pizza is easy to eat while still offering a satisfying and substantial experience. Combining casual accessibility with authe...

Uber Eats × fragment × KOMINE Limited-Edition Jacket for Delivery Partners

Uber Eats Japan collaborated with fragment, led by Hiroshi Fujiwara, and motorcycle apparel brand KOMINE to create a jacket with a design exclusive to delivery partners. Developed with the intention of enhancing safety awareness during deliveries through fashion, the jacket combines a functional, minimalist design with...

JRA and Roppongi Hills “Keyakizaka Illumination 2025” Collaboration Project Launched

“Roppongi Hills Christmas 2025” was held from November 4 to December 25 at Roppongi Hills. Along Keyakizaka Street, a 400-meter stretch of roadside trees was illuminated with the “SNOW & BLUE” illumination, evoking a shimmering silvery winter landscape. Under the sponsorship of JRA, the illumination was developed ...

Columbia “Omni-Heat Infinity” 2025AW TV commercial Released

Outdoor and sportswear brand Columbia has once again introduced a waterproof down jacket equipped with its proprietary heat-reflective insulation technology, “Omni-Heat Infinity.” Following the 2025SS campaign, IN FOCUS was also in charge of the 2025AW TV commercial. The film expresses the heat reflection generated by ...

IN FOCUS is Hiring New Team Members

IN FOCUS is hiring new team members as we continue to build a stronger and more diverse team. Detailed information about each position is available on our careers page, so please take a look. Open Positions Web Director Web Producer Web Designer Graphic Designer Video Producer Production Manager Planner / Copywriter Pr...

Columbia “Omni-Freeze ZERO” 2025SS TV commercial Released

Outdoor and sportswear brand Columbia has introduced its 2025 Spring/Summer collection featuring the sweat-activated cooling technology “Omni-Freeze ZERO.” IN FOCUS was in charge of the 2025SS TV commercial. The film expresses the lightness of bodily movement and the function of cooling the fabric itself by utilizing m...

Launched the Brand and Special Sites for Kirin Beer’s New Product “KIRIN GOOD ALE,” Also Produced SNS Content and Product Launch Video

Kirin Brewery Company, Limited has launched a new brand, “Kirin Good Ale,” on October 7, positioning it as the company’s third core pillar following “Kirin Ichiban Shibori Draft Beer” and “Kirin Beer Harekaze.” Born from the desire to “create great beer that brightens Japan’s future,...

Gen Hoshino's “Dead End” Music Video Released

The music video for Gen Hoshino’s new song “Dead End” has been released. IN FOCUS was in charge of production coordination. The song serves as the theme song for the film “Hiraba no Tsuki.” The video carefully portrays Hoshino’s distinctive soft and warm sensibility. Gen Hoshino http...

IN FOCUS Renews Its Corporate Website After Seven Years

IN FOCUS has renewed its corporate website after seven years. The new site reflects our core value and worldview of “digital branding.” It integrates our current initiatives into a single, cohesive experience, including the teaser site of the overseas business for “IN FOCUS NEW YORK” and the lau...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Spring 2025 Collection

IN FOCUS has been in charge of website production and content direction for the owned media “Journal du ete” of the jewelry brand “ete.” The latest content is now available. This time, as part of a collaborative project with the stores, an audio guide campaign has been launched. Narrated by mode...