PILOT Launches New "Frixion Synergy 3"

Leading writing instrument manufacturer PILOT has released its new product, the “Frixion Synergy 3.” This erasable three-color ballpoint pen, designed for frequent use in business settings, features the newly developed “Synergy Tip,” delivering a fine yet exceptionally smooth writing experience. IN FOCUS was in charge of creating the key visual.

In the key visual, aligned with the copy “Shigodeki,” notebook pages are layered across the background to express how work flows smoothly with the pen’s effortless writing feel. Three lines are incorporated as a visual element, intuitively conveying the product’s defining feature as a “three-color ballpoint pen.”