RISING WAVE

The long-selling “Free Series” from the men’s fragrance brand RISING WAVE, developed by FITS Corporation K.K, has been redesigned. While retaining its three signature scents, fresh Light Blue, Sunset Pink, and Coral White, the bottle design has evolved into a refined, rounded shape that fits comfortably in the hand.

IN FOCUS was in charge of the renewal of the brand website for this product.

The site incorporates the brand’s iconic “Light Blue” visual world and graphic elements representing its concept of “waves.” In addition to its signature freshness, the design conveys a “sharp edge” and a “strong core,” reflecting the identity of the brand as a men’s fragrance line.