News

IN FOCUS Oversees the Launch of New Beauty Brands by MatsukiyoCocokara ＆ Company

MatsukiyoCocokara ＆ Company, which operates drugstores and pharmacies across Japan, has launched the following new brands and products: INJESK — a skincare brand inspired by dermatological science Hits Different — an oral beauty care brand matsukiyo CONCRED “High Intensive Care” Series — introducing new hair mist and h...

Blank Street Coffee introduces “THE SCOOP” limited-edition magazine

The campaign images we directed and produced for Blank Street’s summer campaign have been turned into a glossy fashion-style magazine available for sale in their cafes and select book stores in the US and UK. The limited-run magazine also features contributions from writers and photographers in New York, London, and be...

Brand Website for “GORA KADAN FUJI” Now Live

In July 2025, “GORA KADAN FUJI” opened at the foot of Mt. Fuji in Subashiri. Developed by the esteemed Hakone ryokan “Gora Kadan,” this new resort is an intimate retreat facing Mt. Fuji, where nature, harmony, and heritage unite, immersing guests in nature’s quiet, living presence. It stands as one of the closest...

Nikkei Inc. Releases Brand Movie

Nikkei Inc. has released a new brand movie targeting younger audiences. IN FOCUS was in charge of direction and copywriting for the project. The production began with the question: “What is the value of information for young people?” We reexamined information, organized it into words, and wove its worldview into film. ...

Ballpark Style, a lifestyle media platform showcasing how to enjoy Pacific League stadiums, has launched

Ballparkstyle is a lifestyle media platform that showcases the appeal of ballparks, with a focus on the six Pacific League stadiums in Japan. Through features on food, merch, events, and more, we highlight all the ways to enjoy the ballpark—not just for baseball fans, but for anyone looking for a good time. IN FOCUS wa...

Brand Website for GORA KADAN Now Live

Since its founding, “Gora Kadan” has continued to refine the aesthetics and spirit of Japanese hospitality in Hakone Gora district. Originally established as the former Kan-in no Miya imperial villa, they have undertaken a rebranding to share their philosophy and heritage more deeply with the world. IN FOCUS was in cha...

Solo Exhibition “Ryu-sen” by Ryosuke Misawa, Themed on Light, at CONTRAST

IN FOCUS is pleased to present “Ryu-sen,” a solo exhibition by artist Ryosuke Misawa from 9/20 (Sat) to 28 (Sun) at our creative studio “CONTRAST”. Drawing from his background as a photographer, Misawa explores “light” not simply as a physical phenomenon but as a universal theme resonating with the essence of existence...

Spro, Expanding Content Through Video, Launches a Renewed Website

Spro, a creative studio working across video, graphics, web, and installations, has relaunched its website. The new site was produced by IN FOCUS. The redesign was aimed at clearly communicating Spro’s diverse fields of activity while leaving a strong impression of the company itself. On the top page, an interface insp...

LayerX, Provider of AI-Driven Services, Launches Renewed Recruitment Website

LayerX, whose mission is “Digitizing all economic activities,” offers a range of services, including the AI-powered back-office optimization suite “Bakuraku,” the enterprise-focused AI platform “Ai Workforce,” and fintech solutions. IN FOCUS was in charge of the web and video production of the company’s renewed recruit...

Samty Releases Brand Film Featuring Dodgers Pitcher Yoshinobu Yamamoto

Samty Group, a company engaged in real estate planning and management, has released its new brand film featuring Yoshinobu Yamamoto, pitcher for the Dodgers and the brand’s official partner. IN FOCUS was in charge of the film’s direction. The shoot emphasized the tension, determination, and discipline behind each pitch...

Loretta Unveils New Product Image Movie and Visual Design

Haircare cosmetics brand Loretta has released its first new product in nine years, the “Grease Jelly.” IN FOCUS was in charge of the image movie and visual design. Centered around graphics that echo the warmth of the packaging design, the visuals capture moments of achieving ideal styling with Loretta and embracing one...

IN FOCUS NEW YORK has released its summer 2025 campaign for Blank Street Coffee, a New York-based café brand

Creative concepting and production for the 2025 Summer campaign for Blank Street Coffee’s seasonal menu. For a summer menu crafted around classic ice cream flavors like cookies and cream, pistachio, and rocky road, our team drew inspiration from fashion and youth culture to craft a campaign that insists “coffee and mat...

“IN FOCUS NEW YORK” Interview Article Published

We have published an article about our international project “IN FOCUS NEW YORK” on note and Medium. Presented in a roundtable discussion format with our founder, Iguchi, Creative Director Nate, Creative Producer Ryker, and Chief Creative Director Kaneishi, the interview covers the journey of “IN FOCUS NEW YORK&#...

Exploring the Presence of Information and Interface Possibilities: X Vision Inc. Presents “REFRAME” at CONTRAST

X Vision Inc., a Tokyo-based LED display innovator, presents “REFRAME” at at our creative studio “CONTRAST” from 8/8 (Fri) to 8/18 (Mon). “REFRAME” is an experimental exhibition that reconsiders the presence of information and the role of interface in urban space through the lens of media art and technology. Developed ...