“Roppongi Hills Christmas” is held every year during the holiday season at Roppongi Hills. Along Keyakizaka Street, the 400-meter row of trees is illuminated with the “SNOW & BLUE” illumination, inspired by a silver winter landscape. Sponsored by JRA, the illumination also features visuals based on the theme “HAPPY HOLIDAYS TO YOU!”
For the 2024 and 2025 editions of this campaign, IN FOCUS was responsible for the art direction and design of the key visual, as well as various applications, including pedestrian banners and column wraps throughout Roppongi Hills. The vibrant visuals were displayed across the venue, bringing the campaign to life throughout the streets.
For the 2024 and 2025 editions of this campaign, IN FOCUS was responsible for the art direction and design of the key visual, as well as various applications, including pedestrian banners and column wraps throughout Roppongi Hills. The vibrant visuals were displayed across the venue, bringing the campaign to life throughout the streets.
2024
2025
CREDITS
- AGENCY
- HAKUHODO, TOW(IN FOCUS)
2024
- ART DIRECTION / DESIGN
- Anna Senzaki (IN FOCUS), Tsubasa Tsukidate (IN FOCUS)
- ILLUSTRATION
- Kei Saito
- PHOTOGRAPHY (WORKS)
- Teppei Hori
2025
- ART DIRECTION / DESIGN
- Anna Senzaki (IN FOCUS), Tsubasa Tsukidate (IN FOCUS)
- PROJECT MANAGEMENT
- Miki Kishimoto (IN FOCUS)
- 3DCG
- TCG Creative Studio Liryc
- PHOTOGRAPHY (WORKS)
- Teppei Hori