Rakuten Ichiba

Rakuten Ichiba’s campaign film, “Outdoor Edition,” has been released. IN FOCUS was responsible for the direction of the film.
To create an atmosphere that felt as authentic as possible to the outdoors, we selected filming locations centered around a campsite and mountain trails. The production took place under conditions unique to the natural environment, including location scouting in strong winds and transporting equipment deep into the mountains.
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CREDITS

DIRECTION
Youdai (IN FOCUS)
UNDERWATER CINEMATOGRAPHY
Masaaki Chijmatsu (TAIL)
LIGHTING DIRECTION
Yusuke Nakazawa
PROP STYLING
Qaicodo
STYLING
Kasumi Kishi
HAIR & MAKE-UP
Ayaka Nakashima (Tent)
OFFLINE EDIT
Kazuki Yoshino (109)
ONLINE EDIT
Tatsuro Yokoyama (TRES)
COLOR GRADING
Yuta Hirabayashi (TREE Digital Studio)
AUDIO / SOUND EFFECT / MIX
Yasunori Suzuki (CHIKU CHIKU SOUND)
MUSIC PRODUCTION
Yusuke Uchiyama (Otoco)
LOCATION COORDINATION
Naoaki Tonsho (OWN)
CASTING
Junko Isogai (The Cast)
NARRATION
Takuji Takahashi
PRODUCTION MANAGEMENT
Kaibara Miruki, Nagito Kudo, Fumiya Okada, Kuniharu Ishihara,
Kazunobu Torigoe
PRODUCE
Akinori Matsumoto, Masami Ouchi, Ryota Izumiya
PRODUCTION
TAIYO KIKAKU
CREATIVE DIRECTION
Tomoyuki Makita, Kohei Takagi
PLANNING
Fuka Yoshiba
ACCOUNT EXECUTIVE
Kenji Mukae, Kenshiro Shimazaki, Kyohei Sunami, Nao Izumi
CREATIVE AGENCY
HAKUHODO
CAST
Arata Kunieda, Asumi Kuronaga, Reishi Shimizu, Nozomi Tsunoda,
Nanaho, Seiji Matsuyama, Mihoko Irie, Yasunari Narumi, Haruki Natsume,
Shota Akiyama, Nanase Kono, Keisuke Kaisei, Risa Nogami, Makoto Kanai, Yuria Komatsu