KISS

Key Visuals Created for New Products from KiSS by ISEHAN

New products for 2026 have been released by KiSS, the cosmetics brand developed by ISEHAN, a comprehensive cosmetics manufacturer with a history dating back to the Edo period. With the concept “I kiss myself,” the brand offers multifunctional cosmetics while staying close to women who wear makeup for themselves.

IN FOCUS was in charge of the key visual production for the 2026 SS products.
While respecting KiSS’s feminine brand image, we designed the visual expression—including the copywriting—so that the unique world and functionality of each product could be intuitively understood.
Project image
Project image

CREDITS

CAST
Ayane Kojima
ART DIRECTION,DESIGN
Anna Senzaki (IN FOCUS)
COPYWRITING
Haruka Kiyota
PHOTOGRAPHY
Shun Okamoto
HAIR&MAKE-UP
KUBOKI (aosora)
SYYLING
Mana Takizawa
PROP STYLING
Ai Ozaki
RETOUCH
Saki Kanazawa
PRODUCTION MANAGEMENT
Miki Kishimoto (IN FOCUS)