An in-store video has been created for FARANG WORKWEAR, a new brand by workwear and uniform manufacturer CO-COS, featuring the parkour team “Team Farang.”
In this film, each member of “Team Farang” is portrayed as a hero, embarking on a mission to help people through dynamic parkour action. The opening features a real explosion scene inspired by classic tokusatsu hero productions, creating a striking and attention-grabbing introduction.
Blending high-speed action with touches of humor, the video balances entertainment and style. Through dynamic physical performance, it intuitively communicates the essential qualities of workwear, functionality, mobility, and durability, while also highlighting its design appeal.
Designed for the retail environment, the video serves as a powerful touchpoint, leaving a strong impression of both the brand’s identity and the product’s appeal within a limited viewing context.
In this film, each member of “Team Farang” is portrayed as a hero, embarking on a mission to help people through dynamic parkour action. The opening features a real explosion scene inspired by classic tokusatsu hero productions, creating a striking and attention-grabbing introduction.
Blending high-speed action with touches of humor, the video balances entertainment and style. Through dynamic physical performance, it intuitively communicates the essential qualities of workwear, functionality, mobility, and durability, while also highlighting its design appeal.
Designed for the retail environment, the video serves as a powerful touchpoint, leaving a strong impression of both the brand’s identity and the product’s appeal within a limited viewing context.
CREDITS
- DIRECTION
- Yuto Nakamura
- ASSISTANT DIRECTION
- Reggie White
- CINEMATOGRAPHY
- Shinnosuke Komatsu
- LIGHTING
- Yutaro Meguro
- SPECIAL EFFECTS
- Mamoru Sugatani
- PRODUCE
- Kohei Kanayama (IN FOCUS)
- PRODUCTION MANAGEMENT
- Tomoyuki Ishizaki (IN FOCUS), Yuma Yoshizaki (IN FOCUS)
- CAST
- Dominic Di Tommaso (Team Farang), Valtteri Erno Elias Luoma-Aho (Team Farang), Joe Scandrett Paul (Team Farang)