News

Movie Featuring Wagon R Smile Design Released

Suzuki Motor Corporation has unveiled the newly redesigned Wagon R “Smile.” Web movies have been released highlighting the appeal of its exterior and interior. IN FOCUS was in charge of directing the video. Targeting young women who choose a car for its design, the movie creates a cute worldview set in a set of nuanced...

Masaru Mizuochi’s Solo Exhibition “Trans Point” at CONTRAST : Exploring Perspectives on AI, Humans, and Transformation

Masaru Mizuochi, media artist and visual director, will be holding his solo exhibition, “Trans Point” at our creative studio “CONTRAST” from January 24th, Friday to 27th, Monday. Mizuochi, an artist who specializes in theatrical and visual images, has created an installation work called “Green Diffusion” that depicts t...

JRA and Roppongi Hills Collaborate for “Keyakizaka Illumination 2024”

Roppongi Hills’ “Roppongi Hills Christmas 2024” was held from November 7 to December 25. Along Keyakizaka, a 400-meter-long avenue of trees was illuminated with the “SNOW ＆ BLUE” display, inspired by the image of a silvery white world. Sponsored by JRA, the illumination featured visuals in light blue and beige, under t...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Winter 2024 Season

The latest content for “Journal du ete,” the owned media of jewelry brand “ete,” has been released. IN FOCUS is in charge of website production and content direction. This edition features an interview with art director Mariko Okazaki, who directed the seasonal visuals. The article delves into the creative process behi...

Fashion Brand “Mila Owen” Launches Holiday Campaign

“Mila Owen,” known for its sophisticated adult basic style, has launched its 2024 holiday campaign, “PLAYFUL HOLIDAY 2024”. IN FOCUS was in charge of creative areas such as the video, visuals, and LP design. The campaign captures a glamorous and luxurious mood, infused with visuals that evoke a sense of adult playfulne...

ALLDAY is hosting Japan’s largest 5-on-5 basketball mega tournament

ALLDAY is hosting one of Japan’s largest 5-on-5 basketball mega tournaments at YOYOGI PARK PLAYGROUND. With a completely open entry system that disregards age, gender, nationality, career, or category, the tournament attracts around 80 teams (approximately 800 players) and thousands of spectators per event. As a major ...

Exploring the Essence of “KAWAii” – Group Exhibition “NEO KAWAii vol.2” at CONTRAST

From December 20th, Friday to December 25th, Wednesday, the group exhibition “NEO KAWAii vol.2” will be held at the creative studio “CONTRAST,” operated by IN FOCUS. This exhibition is a collaboration between LWArt and Yugeisha, featuring works by 6 artists: Tamagotake, Samehoshi, Narcolepsy, Kameko Kameo, Chisato Tats...

agnes b.’s Christmas Campaign “Holiday in Paris” is Now Live

We produced the website, still photography, horoscope content, and diary design for agnes b.’s 2024 Christmas campaign “Holiday in Paris”. The campaign features a variety of digital content, including a showcase of the winter collection modeled by five cast members and horoscope content for 2025. Set against the backdr...

“TRANSLATOR –Daydreams–” An Art Exhibition Rethinking Boundaries at CONTRAST

“TRANSLATOR -Daydreams-”, an art exhibition by Daisuke Mukai, MIKA, KEE FACTORY (Akihiro Yasuda, Haruka Ito, and Airi Sakai), will be held at our creative studio “CONTRAST” from December 4th, Wednesday to December 8, Sunday. TRANSLATOR -Daydreams- Daydreams refer to unrealistic experiences where one perceives “dream-li...

Goldwin’s Original Brand NEUTRALWORKS. Launches New Outerwear Collection

NEUTRALWORKS., a brand dedicated to bringing a neutral balance to the mind and body of those who want to live the sports lifestyle 24/7, has launched its new winter outerwear collection to keep wearers “READY” to move at any time. IN FOCUS was in charge of art direction, writing, production, and design of the website c...

First Exhibition＆Order Event for Interior Brand 〈Haa Jime Studio〉 at “CONTRAST”

〈Haa Jime Studio〉will be holding the first exhibition and order event on November 30th, Saturday and December 1st, Sunday at our creative studio “CONTRAST”. This exhibition showcases glass lighting created in collaboration with Yoko Yamano-Andersson, a glass artist based in Sweden, as well as furniture crafted with art...

Launch Event of Regenerative Cosmetic Serum “EXOGLO” at CONTRAST

MESCH JAPAN will be holding a launch event at our creative studio “CONTRAST” to celebrate the release of their revolutionary regenerative cosmetic serum, “EXOGLO”. Experience the revolutionary effects of EXOGLO with a complimentary before-and-after facial skin analysis powered by EveLab Japan, the world leader in facia...

HUMAN MADE Inc. Website Wins FWA OF THE DAY Award

The website created by IN FOCUS for HUMAN MADE Inc. has received the “FWA OF THE DAY” award from FWA Web Design Awards. Additionally, the site has won the “SPECIAL KUDOS” from CSS Design Awards and an “Honorable Mention” from Awwwards. FWA – FWA OF THE DAY CSS Design Awards – SPECIAL KUDOS Awwwards – Honorable Mention ...

Group Exhibition “IN FOCUS in Exhibition” by IN FOCUS Staff

IN FOCUS is pleased to present “IN FOCUS in Exhibition,” the first group exhibition with our staff since the company’s establishment in 2012. The theme of the exhibition is the “_ _____” in the IN FOCUS logo. This shape not only serves as a dividing line, but also provides a trigger for recognition, resembles an “i” wh...