New Body Care Items Launched by Night Care Beauty Brand YOLU

YOLU, which advocates “nighttime beauty (night care beauty),” a nighttime beauty routine to help achieve a healthy morning, is launching new body care items with the aim of transforming the limited time at night that busy people spend in their daily lives into a full-body beauty experience, not just for hair. IN FOCUS ...

Evisen Skateboards FALL 2024 Looks Released

Leading the skateboarding scene, top Japanese deck company “Evisen Skateboards” has unveiled its look for the Fall 2024 season, coinciding with its upcoming release. Following the summer look, stylist Dai Ishii and photographer Katsuhide Morimoto have once again captured a distinctive and unique world. IN FOCUS was in ...

Rediscovering Oneself Through “Others” : Solo Exhibition by Mon Koutaro Ooyama at CONTRAST

IN FOCUS is pleased to announce “Grateful Others -,” a solo exhibition by Nara-based artist Mon Koutaro Ooyama, which will be held from Saturday, September 21st to Friday, October 4th at our creative studio “CONTRAST”. “Grateful Others” is an ongoing exhibition based on the concept of a fictional manga series. In this ...

Brand Movie for Japanese Sake Brand “Zaku” Released

We directed the brand movie for “Zaku,” a Japanese sake brand from “Shimizu Seizaburo Shoten”, a brewery with over 150 years of history. The name “Zaku” – from the character 作 meaning “make” or “create” – was chosen to convey the notion that the true value of sake is to be created together with the customer, not merely...

Design＆Branding Boutique, Seitaro Design’s Website Renewed

The Seitaro Design website, which promotes branding projects for various companies led by art director Harutaro Yamazaki, was renewed. IN FOCUS was in charge of website production. We expressed our commitment to creating a multidimensional experience on the website. The content is prominently featured, allowing the pro...

Second TV Commercial Showcasing Adobe Photoshop’s New Generative AI Features Released

“Adobe Photoshop”, an application software for editing and processing photos, has added a new generative AI function. In line with this feature addition, the second TV commercial has been aired. IN FOCUS continued to direct and offline edit the TV commercial, as well as provide new art direction. The commercial demonst...

United Athle, a Plain Apparel Brand with Over 90 Years of History, Unveils Its Fall/Winter 2024 Collection

United Athle, a long-established brand with a history of over 90 years in heavy-duty manufacturing of plain T-shirts and other heavy-duty apparel based on the concept of “wide variety and reliable quality,” has unveiled its fall/winter 2024 collection. In previous seasons, United Athle has collaborated with various art...

SEITARO DESIGN GROUP’s Web Site Featured in “Web Designing” Magazine

The website of “SEITARO DESIGN GROUP” produced by IN FOCUS was featured in the October 2024 issue of “Web Designing”, a web design and digital marketing magazine. Please take a look. SEITARO DESIGN GROUP https://www.seitaro.group/ – CREDIT DESIGN : Tetsuro Shimura（IN FOCUS） PROGRAMMING : Ryu Takahashi（IN FOCUS） TECHNIC...

“Sense of Season 2024 AUTUMN/WINTER” Fashion Initiative by NEWoMan YOKOHAMA Kicks Off

“Sense of Season 2024 AUTUMN/WINTER” was held at NEWoMan YOKOHAMA. IN FOCUS was in charge of art direction and design for the key visuals, window displays, and free paper “NEWoMan Sense. Vol.8”. The visuals feature actress and model Miwako Ichikawa, as well as original works by textile artist Ken Tanishiki. Additionall...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Fall 2024 Season Edition

IN FOCUS, responsible for website production and content direction, has released the latest content for the jewelry brand ete’s owned media, “Journal du ete.” The Fall 2024 collection features numerous pieces adorned with natural stones, with their charm showcased through explanations of the stones’ meanings by fortune...

Blue Note Japan’s Multi-Purpose Venue “BLUE YARD” Opens in Osaka

On July 31, “BLUE YARD” opened within the Inogate Osaka building, directly connected to JR Osaka Station. This multi-purpose venue, seamlessly integrating dining, a cafe stand, and a record shop, is produced by Blue Note Japan, known for creating spaces that blend music and dining, such as “BLUE NOTE TOKYO” in Minami A...

IN FOCUS SHOW REEL 2024

IN FOCUS Film Department’s Reel Video Released. Please take a look. IFFD https://iffd.in-focus.co.jp/ .youtube{ position:relative; width:100%; padding-top: 56.2%; margin-bottom: 30px; } .youtube iframe{ position:absolute; top:0; right:0; width:100%; height:100%; }

EDIFICE Released Web Site Celebrating 30th Anniversary

EDIFICE, a leader in adult casual wear with its modern style proposals based on French chic, celebrates its 30th anniversary this year. IN FOCUS was in charge of website production. The brand identity that has been built up over the course of 30 years is expressed throughout the site with various gimmicks such as video...

“Commemorative Communication for the 60th Anniversary of Soutetsu” Featured on News Site AdverTimes.

Sotetsu’s project to commemorate its 60th anniversary was featured in “AdverTimes.”, a marketing communications news site operated by Sendenkaigi. IN FOCUS was in charge of the creative area, handling everything from the anniversary logo, newspaper advertisements, brand movies, and the special edition of the public rel...