Ibaraki Steel Processing Company, Soutetsu, Unveils 60th Anniversary Commemorative Communications.

Soutetsu Corporation, a steel processing company in Hitachi, Ibaraki, celebrated its 60th anniversary and placed commemorative advertisements in the Nihon Keizai Shimbun, the Japan Metal Daily, and the Ibaraki Shimbun. In addition, 4 brand movies and a commemorative website were released. IN FOCUS was in charge of the ...

Harmonizing the discrepancy between the digital and the real world, Sander Wassink’s solo exhibition “between pixel and particle” at CONTRAST.

IN FOCUS is pleased to present a solo exhibition, “between pixel and particle” by Sander Wassink, a Dutch artist and designer based in Japan and the Netherlands, from June 29th, Saturday to July 14th, Sunday at our creative studio “CONTRAST”. As Wassink lives in Japan and works primarily for European clients, his daily...

uka launches new hair care products aiming for “Regenerative Good”.

To mark the 10th anniversary of the launch of the brand’s first hair care line, “uka Head Therapy Series,” total beauty company uka aims for the next sustainability stage by introducing a new series. On July 17th, “uka IZU Shampoo / Conditioner” from “Regenerative Good Series” ...

SEITARO DESIGN GROUP website was launched.

Seitaro Design, engaged in a wide range of creative ventures including branding, design, film, space design, and art, has launched its new group website. IN FOCUS was in charge of website production. The site explores universal design elements such as form, color, line, and typography, incorporating a mechanism that al...

Evisen Skateboards SUMMER 2024 look was released.

Evisen Skateboards, one of Japan’s most renowned deck companies leading the skateboarding scene, has released a look for the 2024 summer season. The look features Japan’s proud young skater Kotora Mitani as the model and is created by stylist Dai Ishii and photographer Katsuhide Morimoto, expressing a uniqu...

Launch of the website for the pop-up event space “701” on the 7th floor of Harakado.

701 (nanamaruichi) is a pop-up event space located on the 7th floor of Harakado. The space serves as a platform for various events and includes a rooftop garden overlooking the Harajuku intersection. IN FOCUS was in charge of website production. The website was directed and designed based on the concept of a floating s...

A new TVCM for Elleair brand toilet tissues “The Elleair Royal Touch” was released.

A brand new TVCM “The Best Elleair” (15 sec / 30 sec) edition for “Elleair” by Daio Paper Corporation was released. IN FOCUS was in charge of directing the video. Please pay attention to the scene where Mr. Kusanagi speaks with a gentle smile while conveying the quality of “The Elleair Roy...

JILL by JILL STUART’s spring/summer 2024 web catalog was released.

Fashion brand “JILL by JILL STUART” released its Spring/Summer 2024 web catalog. Produced by WWDJAPAN and featuring actress Ai Tensho under the theme “Glow with Shade,” the catalog presents a collection that brings out the multifaceted charm of women. IN FOCUS was in charge of producing the web ...

Website and concept movie of “KEI Collection PARIS,” a grilled gastronomy française restaurant and bar by 3-star Parisian French chef Kei Kobayashi, are now released.

KEI Collection PARIS, a restaurant projecting the world view of Kei Kobayashi, winner of three stars in the French Michelin Guide for five consecutive years, is now open at TOKYO NODE, located on the top floor of Toranomon Hills Station Tower. Here, with a spectacular night view, you can enjoy a variety of gastronomic ...

LUMINE SHINJUKU’s spring 2024 campaign “Ni, Au” was held.

LUMINE SHINJUKU held a one month campaign “Ni, Au” from April 1st to May 6th with the hope that everyone starting a new life in spring would have a wonderful encounter. IN FOCUS was in charge of art direction, design, and LP production for the campaign. Illustrator Natsuki Kurachi was selected for the proje...

“Häagen-Dazs ICE CREAM FACTORY TOUR” was featured in the specialized magazines “BRAIN” and “Web Designing.”

“Häagen-Dazs ICE CREAM FACTORY TOUR” video and website produced by IN FOCUS were featured in the June 2024 issue of “BRAIN,” a magazine specializing in advertising creativity, and “Web Designing,” a web design and digital marketing magazine. Please take a look.

NBA’s official apparel line “NBA MIX Series” summer collection 2024

NBA MIX Series planned and produced by NBA Rakuten for the Japanese market, launched its latest collection, an apparel line that conveys a unique mix of the NBA’s history, originality, and the diverse appeal of the surrounding culture. IN FOCUS was in charge of producing the season’s visuals. To emphasize t...

HUMAN MADE Inc. launched its corporate website.

Since its establishment in 2016, Otsumo Co., Ltd., which has expanded HUMAN MADE into 28 countries and regions, has changed its company name to HUMAN MADE Inc. By unifying the brand and company name, HUMAN MADE Inc. aspires to be a global company with sustainable growth and further build the HUMAN MADE brand value, whi...

“Harakado” and “Iyemon” collaborated in “deep”. A photo exhibition featuring legendary members is on view.

Suntory Beverage & Food Limited is holding an exhibition and hands-on event, “Harajuku and the Deep Life.” to promote the renewal of Iyemon, which is now at the deepest level of intensity ever from April 29th to May 5th at Tokyu Plaza Harajuku “Harakado,” a commercial facility that opened i...