Relaunched a research network for office managers, “Worker’s Resort”.

Make a new concept of “working”. Make general affairs more creative. “Worker’s Resort”, a research network for office managers that gathers the tips they need to evolve their offices into better environments, has been relaunched. Not only has the media site been redesigned, but a membershi...

The creators’ club “NEW” website can be played with letters and beats.

We produced the creators’ club “NEW” website where a diverse group of creators with various specialties and an insatiable spirit of inquiry gather. The website has a cool UI that complements the main graphics and a playful gimmick that is typical of “NEW”. The UI used to search for project...

A new TV commercial showcasing the appeal of Adobe Photoshop’s new generative AI function was released.

“Adobe Photoshop”, an application software for photo editing, processing, and AI image generation, has added a new generative AI function. With the new additional function, a TV commercial was aired to convey the appeal of the software, which now allows users to express a world closer to their imagination through fill ...

UNION TOKYO is holding a trunk show with stylist/ fashion director Yoshiko Hitotsuyama as curator.

Harajuku based select shop “UNION TOKYO” is holding a trunk show in time for the holiday season. Stylist/ fashion director Yoshiko Hitotsuyama was invited as a curator and selected unisex items suitable for gifts. The concept is “SHADES OF GRAY”. Neither black nor white, but something in between...

Jewelry brand ete’s owned media “Journal du ete” released Winter 23 collection.

“Journal du ete” is the owned media of “ete”, a company that offers jewelry that celebrates simple beauty with a hint of playfulness, with the desire to “let people enjoy jewelry more freely”. The Winter 23 collection of this media, for which IN FOCUS was in charge of website product...

Ongakushitsu Inc., a music production for commercials, movies, and TV dramas, renewed its website.

Ongakushitsu Inc., which has produced many songs for commercials, movies, and TV dramas, has renewed its website with the aspiration of “being a place where sound overflows and music continues to be created, and being a ‘music room’ for everyone.” IN FOCUS was in charge of website production. Th...

UNION TOKYO introduced musicians SAM WILKES ＆ JACOB MANN in its culture-focused web content.

The select store “UNION TOKYO” released an article introducing the LA-based duo of Sam Wilkes, a bassist/composer, and Jacob Mann, a pianist/keyboardist, in the culture-focused web content “KNOW THE LEDGE / MUSIC BREAK” on its brand website. The duo is well known as supporting members of Lewis C...

Produced a promotional movie and campaign graphics for CLINIQUE’s new product “Moisture Surge” featuring Ms. NON.

CLINIQUE offers naturally-derived products under the brand philosophy of “beautiful skin can be created”. The brand has released a promotional movie of its water-retaining gel cream “Moisture Surge” with actor and artist NON as its Japan ambassador since October. IN FOCUS was in charge of video ...

Produced a promotional movie and graphics for “adiCLUB”, adidas’ membership program in Japan.

adidas’ membership program “adiCLUB” was renewed. It is a new point exchange program that allows members to redeem their accumulated points for a variety of benefits and experiences. IN FOCUS was in charge of producing the promotional movie and graphics in Japan. The movie utilizes super-slow-motion photography and oth...

Billions of customization variations. The SAZABY LEAGUE launched a new jewelry brand “LAMBDA”.

SAZABY LEAGUE,Ltd. launched “LAMBDA,” a jewelry brand aimed at Generation Z, and opened an e-commerce site. The brand’s message is “PLAY FREEDOM,” and it pursues finite resources with unlimited creativity to create borderless jewelry that transcends gender and age boundaries. With hundreds...

Report on the CONTRAST participant in “MEET YOUR ART FESTIVAL 2023 ‘Time to Change’”,  one of the largest art and culture festivals in Japan.

A creative studio “CONTRAST” run by IN FOCUS participated in “MEET YOUR ART FESTIVAL 2023 ‘Time to Change’”, one of the largest art and culture festivals in Japan with more than 100 artists from 10/6 to 9. Keita Uno, the representative of “Mucha-Kucha”, an art producer based on the theme of “Chanoyu (tea ceremony) x co...

“Shark,” the No.1 market share in the U.S., has launched a special website for EVOPOWER SYSTEM NEO / NEO+.

“Shark,” the leading consumer electronics brand with the No.1 market share in the U.S., launched the latest model in its “Shark EVOPOWER SYSTEM” series of corded stick vacuums developed exclusively for the Japanese market. IN FOCUS was in charge of visual production, still photography, copy deve...

CONTRAST is holding the first solo exhibition, “Overgrowth” by Andrea Samory.

IN FOCUS is pleased to present a solo exhibition,“Overgrowth” by Tokyo based Italian visual artist Andrea Samory from October 20th, Friday to November 5th, Sunday at our creative studio “CONTRAST”. Born in 1991 in Italy, Andrea is a University of Tokyo alumnus and has previously worked for Kengo Kuma and Kohei Nawa. He...

LUMINE YOKOHAMA presents “THANKS DAYS 2023 AUTUMN,” a 5 day event to find your own “special”.

LUMINE YOKOHAMA will hold “LUMINE YOKOHAMA THANKS DAYS 2023 AUTUMN” for 5 days from October 12th to 16th to express its gratitude to its customers. IN FOCUS was in charge of art direction for the entire measure, concept development, production of various visuals and the special website, and planning and production of c...