IN FOCUS resumes overseas projects with launch of IN FOCUS NEW YORK.

IN FOCUS relaunches its overseas division with “IN FOCUS NEW YORK,” previously postponed due to the Coronavirus pandemic. Nate Cover joins the team as Creative Director of Global Projects. Alongside CEO Tadamasa Iguchi, the team intends to quickly ramp up projects in the New York market—and beyond—beginning in Spring 2...

The website of “CONTRAST,” a creative space operated by IN FOCUS, has been renewed.

CONTRAST is a creative studio operated by IN FOCUS, which opened in 2022. The interior, based on a 45-year-old structure, was created under the concept of “reconstruction. The space not only serves as its own creative space but also aims to be widely open to the public, providing a space for continuous and experimental...

The special website and movie for the ‘Häagen-Dazs ICE CREAM FACTORY TOUR’ have been launched.

In celebration of Häagen-Dazs Japan’s 40th anniversary, the website and movie have been released that allow a virtual factory tour via 3DCG, live-action footage, and animation, showcasing the processes, dedication, and secrets behind making Häagen-Dazs ice cream. IN FOCUS was responsible for planning, direction, and pr...

CONTRAST is holding Wolfgang Gil’s first solo exhibition in Japan “Sonic Geometries,” which explores sculptural sound through objects.

IN FOCUS is pleased to present the solo exhibition “Sonic Geometries” by Wolfgang Gil, a Venezuelan-born American artist living and working in Tokamachi, Niigata from 3/16(Sat) to 3/31(Sun) at our creative studio “CONTRAST”. Gil’s installations explore the sculptural quality of sound, inviting viewers to contempl...

Jewelry brand ete’s owned media “Journal du ete” released its spring 2024 collection.

The latest content of “Journal du ete,” the owned media of jewelry brand “ete,” for which IN FOCUS is in charge of website production and content direction, was released. For the launch of the Spring 2024 collection, under the theme of “Ear Game,” we proposed layering ear jewelry to be enjoyed with one’s own sense of s...

More than 90 years old basic apparel brand “United Athle” released the Spring/Summer 2024 Collection.

“United Athle”, a long-established brand with a 90-year-plus history of making heavy-duty apparel, including basic T-shirts, based on the concept of “a wide variety and reliable quality,” has released its Spring/Summer 2024 collection. IN FOCUS was in charge of the creative areas such as the lookbook, movie, and websit...

STMN, a startup company with strengths in “People and Organization” and “Technology,” renewed its website.

The company was founded in August 2016 to realize its management philosophy of “Delivering inspiration and spreading happiness to as many people as possible. STMN Inc. offers several services in the HR Tech field, including “TUNAG” and has renewed its website. IN FOCUS was in charge of creative areas such as website pr...

Men’s cosmetics brand “LIPPS BOY” renewed brand movie and key visuals.

“LIPPS BOY” is a men’s cosmetic brand by LIPPS Co., Ltd., which operates hair salons and produces and sells hair styling products and men’s cosmetic products. IN FOCUS was in charge of planning and producing a brand movie and key visuals to commemorate the brand’s 5th anniversary. All locations were shot in Shibuya, an...

Kaonavi’s “Talent Management Professional” LP was launched.

Kaonavi, a provider of talent management systems that accelerate strategic human resource management by discovering the individuality and talent of employees, has created a certification system to prove their talent management skills: “Talent Management Professional”. IN FOCUS was in charge of creating a landing page t...

SLY launched the Spring/Summer 2024 Collection, a futuristic update of the millennium mood.

Fashion brand “SLY” launched its Spring/Summer 2024 collection. Under the theme of “sporty futurism,” the collection presents a mix of active and free styles by daring to combine items with strong sporty elements with contrasting moods. The collection is a futuristic update of the millennium mood, incorporating silver ...

CONTRAST is holding a group exhibition “GOLEM Ph2” by artists belonging to “GOLEM” with the theme of “Sculpture”.

The members of “GOLEM,” Heishiro Ishino, Akishi Ueda, Daiki Tsutamoto, Hiroaki Nakanishi, Yuuki Morita, and Keisuke Yoneyama will be holding a group exhibition “GOLEM Ph2” from February 17th, Saturday to March 3rd, Sunday at our creative studio “CONTRAST”. “GOLEM” is an up-and-coming...

Anker, the world’s No.1 mobile charging brand, released a collaborative product with fragment design led by Hiroshi Fujiwara.

“Anker Prime Wall Charger FRAGMENT Edition” was released as a collaborative model between Anker and fragment design led by Hiroshi Fujiwara. The collaboration between the two of them was made possible by Hiroshi Fujiwara’s love of Anker for charging his laptop on the go during his activities as a crea...

TSI Holdings, which operates more than 50 brands including MARGARET HOWELL, NANO universe, JILL STUART, and Stüssy, launched a recruitment website.

TSI Holdings operates more than 50 brands including food and beauty businesses in addition to major domestic and international brands, and launched a recruitment website. IN FOCUS was in charge of producing the website, company brochure, and employee interview articles. The site conveys the appeal of the people who wor...

Our CEO, Tadamasa Iguchi will be speaking at “Namikaze,” an event combining business and creativity in Nagasaki

From February 2nd, Friday to February 3rd, Saturday, “Namikaze” will be held at 2 venues, CO-DEJIMA and Nagasaki Prefectural Art Museum. Approximately 30 guests, including businesspersons and creators, will participate in talk sessions and workshops. Our CEO, Tadamasa Iguchi will be speaking at the talk ses...