IN FOCUS staff won Silver and Sponsor’s Award in “The 15th Sales Promotion Competition” sponsored by Senden Kaigi.

The results of “The 15th Sales Promotion Competition” sponsored by Senden-Kaigi have been announced, and the project by Tsubasa Tsukidate of our graphic team and a project member won 2 categories: Silver and Sponsor’s Award. Awards : Silver, Sponsor’s Award Subject : XING “Sing or not sing is fine. Ideas to...

CONTRAST is holding an exhibition “Every Subpixel Matters” by Junichiro Horikawa, Taro Yumiba, and Sonoka Sagara.

An exhibition “Every Subpixel Matters” by Junichiro Horikawa, Taro Yumiba, and Sonoka Sagara will be held from October 5th, Thursday to October 9th, Monday at our creative studio “CONTRAST”. On computer LCD monitors, each pixel is composed of 3 sub-pixels, which are minute units of red, green, and blue (RGB). Until the...

In charge of art direction and content creation for the fashion event “OPENING DAYS” at NEWoMan SHINJUKU.

“OPENING DAYS,” a semi-annual fashion event at NEWoMan SHINJUKU, was held for 3 days from August 18th to 20th to coincide with the start of the new season, as an attempt to encourage visitors from the buying public to visit the store. IN FOCUS was in charge of art direction and content production for the event continui...

92-year-old basic apparel brand “United Athle” released the Fall/Winter 2023 Collection.

“United Athle,” a long-established brand with a 92-year history of making heavy-duty apparel, including basic T-shirts, based on the concept of “a wide variety and reliable quality,” has released its Fall/Winter 2023 collection. IN FOCUS was in charge of the creative areas such as the lookbook, ...

ZEROTOKYO Brand Movie shows the Forefront of Tokyo’s Club Scene

ZEROTOKYO is one of the largest night entertainment facilities in Japan, extending to the 4th basement floor of the Tokyu Kabukicho Tower. Following the website, teaser video, and visual production for the opening in April of this year, IN FOCUS produced a new brand movie that captures the excitement after the opening....

Jewelry brand “ete” owned media “Journal du ete” renewed its website.

“Journal du ete”, the owned media of “ete”, which offers jewelry that celebrates simple beauty with a hint of playfulness, renewed its website with the desire to “let people enjoy jewelry more freely”. IN FOCUS has been in charge of website production and content direction since the ...

Special content on the universal appeal of the New Balance “996” was released.

Since its birth in 1988, the “996” has been loved as a long-selling model representing New Balance. This year marks the 35th anniversary of the release of the 996, the special content “Why 996?” was released to “996 LOVER” of different generations and lifestyles, asking “Why ha...

CONTRAST is participating in Japan’s largest art and culture festival, “MEET YOUR ART FESTIVAL 2023 ‘Time to Change’”.

“MEET YOUR ART FESTIVAL 2023 ‘Time to Change'” is one of the largest art and culture festivals in Japan, exhibiting more than 100 artists. “MEET YOUR ART FESTIVAL” is a cross-disciplinary art festival that aims to bring together adjacent cultures such as music, food, fashion, and lifestyle...

Released 10 episodes of videos focusing on mini-theaters presented by The Japan Foundation’s distribution content “JFF+ INDEPENDENT CINEMA 2023”.

The Japan Foundation, an independent administrative agency under the jurisdiction of the Ministry of Foreign Affairs of Japan, has released “JFF+ INDEPENDENT CINEMA 2023,” a content distribution program for overseas audiences focusing on the “mini-theaters” that support Japanese film culture. IN FOCUS visited 10 mini-t...

“Ryuko Tsushin” was reprinted in one issue only to commemorate the 50th anniversary of Shibuya PARCO.

To commemorate the 50th anniversary of Shibuya PARCO’s opening, “Ryuko Tsushin” was reprinted for one issue only on August 25th. Under the theme of “MINGLE,” the magazine was composed of a flat mixture of all things, bringing together a diverse range of artists, both old and new, starting ...

“FRAGMENT UNIVERSITY” will launch on October 11th.

Hiroshi Fujiwara is launching “FRAGMENT UNIVERSITY” on October 11th and will give lectures on non-verbal marketing. He has systematized his unique input techniques, ideation, and collaboration methods based on his real-life experiences under the title of “non-verbal marketing” for 50 students. He will teach the course ...

Launch of the autumn/winter collection “LA FUSION” by SNIDEL.

The women’s brand “SNIDEL,” which operates over 100 stores domestically and internationally, has launched its 2023 autumn/winter collection. With the theme “LA FUSION,” the collection features looks that combine feminine elements with the strength of empowered women. IN FOCUS was in charge of designing the special webs...

BEAMS and STARBUCKS launched new TOGO style “Find My TOGO Style”.

“Find My TOGO Style” is a new TOGO style proposed by BEAMS and STARBUCKS. Collaboration goods based on this theme were released on July 26th. In order to take root in carrying tumblers (TOGO) that STARBUCKS has been proposing since its establishment, the lineup also includes a collaboration with BEAMS’ popular YOSEMITE...

CONTRAST is holding a photo exhibition for the release of her first photography book, “Mannequins” by Ruby Evers from Canada.

Ruby Evers from Canada is holding an exhibition for the release of her first photography book untitled, “Mannequins” at our creative studio “CONTRAST” on August 5th, Saturday and 6th, Sunday. Her world and work as a model in Tokyo Japan captured and packaged in the span of the past two years, explores the nuanced cycle...