Official Website Launch for GORA KADAN FUJI GOLF to Mark Grand Opening

As part of the Gora Kadan resort, the prestigious golf course with a legacy dating back to the 1960s has been renewed and reopened under the name “GORA KADAN FUJI GOLF.” IN FOCUS was in charge of the concept movie and website production. While keeping in mind the role of the golf course as a main visual ele...

IN FOCUS Oversees the Launch of New Beauty Brands by MatsukiyoCocokara ＆ Company

MatsukiyoCocokara & Company, which operates drugstores and pharmacies across Japan, has launched the following new brands and products: INJESK — a skincare brand inspired by dermatological science Hits Different — an oral beauty care brand matsukiyo CONCRED “High Intensive Care” Series — introducing ne...

IN FOCUS NEW YORKが担当した、Blank Street Coffeeが限定版マガジン「THE SCOOP」を発表

IN FOCUS NEW YORKがディレクションと制作を担った、Blank Street Coffeeのサマーキャンペーンビジュアルが、ファッション誌スタイルの限定版マガジン「THE SCOOP」として登場しました。 本誌は米国と英国のカフェや一部書店にて販売されており、ニューヨークやロンドンをはじめ世界各地のライターやフォトグラファーによる寄稿も収録されています。ぜひご覧ください。 CREDITS CREATIVE DIRECTION : Nate Cover (IN FOCUS NEW YORK) CREATIVE PRODUCE : Ryker Allen (IN FOCUS NEW YORK) PHOTOGRAPHY : ...

Brand Website for “GORA KADAN FUJI” Now Live

In July 2025, “GORA KADAN FUJI” opened at the foot of Mt. Fuji in Subashiri. Developed by the esteemed Hakone ryokan “Gora Kadan,” this new resort is an intimate retreat facing Mt. Fuji, where nature, harmony, and heritage unite, immersing guests in nature’s quiet, living presence. It stan...

Nikkei Inc. Releases Brand Movie

Nikkei Inc. has released a new brand movie targeting younger audiences. IN FOCUS was in charge of direction and copywriting for the project. The production began with the question: “What is the value of information for young people?” We reexamined information, organized it into words, and wove its worldview...

Ballpark Style, a lifestyle media platform showcasing how to enjoy Pacific League stadiums, has launched

Ballparkstyle is a lifestyle media platform that showcases the appeal of ballparks, with a focus on the six Pacific League stadiums in Japan. Through features on food, merch, events, and more, we highlight all the ways to enjoy the ballpark—not just for baseball fans, but for anyone looking for a good time. IN FOCUS wa...

Brand Website for GORA KADAN Now Live

Since its founding, “Gora Kadan” has continued to refine the aesthetics and spirit of Japanese hospitality in Hakone Gora district. Originally established as the former Kan-in no Miya imperial villa, they have undertaken a rebranding to share their philosophy and heritage more deeply with the world. IN FOCU...

Solo Exhibition “Ryu-sen” by Ryosuke Misawa, Themed on Light, at CONTRAST

IN FOCUS is pleased to present “Ryu-sen,” a solo exhibition by artist Ryosuke Misawa from 9/20 (Sat) to 28 (Sun) at our creative studio “CONTRAST”. Drawing from his background as a photographer, Misawa explores “light” not simply as a physical phenomenon but as a universal theme resonating with the essence ...

Spro, Expanding Content Through Video, Launches a Renewed Website

Spro, a creative studio working across video, graphics, web, and installations, has relaunched its website. The new site was produced by IN FOCUS. The redesign was aimed at clearly communicating Spro’s diverse fields of activity while leaving a strong impression of the company itself. On the top page, an interfac...

LayerX, Provider of AI-Driven Services, Launches Renewed Recruitment Website

LayerX, whose mission is “Digitizing all economic activities,” offers a range of services, including the AI-powered back-office optimization suite “Bakuraku,” the enterprise-focused AI platform “Ai Workforce,” and fintech solutions. IN FOCUS was in charge of the web and video product...

Samty Releases Brand Film Featuring Dodgers Pitcher Yoshinobu Yamamoto

Samty Group, a company engaged in real estate planning and management, has released its new brand film featuring Yoshinobu Yamamoto, pitcher for the Dodgers and the brand’s official partner. IN FOCUS was in charge of the film’s direction. The shoot emphasized the tension, determination, and discipline behin...

Loretta Unveils New Product Image Movie and Visual Design

Haircare cosmetics brand Loretta has released its first new product in nine years, the “Grease Jelly.” IN FOCUS was in charge of the image movie and visual design. Centered around graphics that echo the warmth of the packaging design, the visuals capture moments of achieving ideal styling with Loretta and e...

IN FOCUS NEW YORK has released its summer 2025 campaign for Blank Street Coffee, a New York-based café brand

Creative concepting and production for the 2025 Summer campaign for Blank Street Coffee’s seasonal menu. For a summer menu crafted around classic ice cream flavors like cookies and cream, pistachio, and rocky road, our team drew inspiration from fashion and youth culture to craft a campaign that insists “coffee and mat...

“IN FOCUS NEW YORK” Interview Article Published

We have published an article about our international project “IN FOCUS NEW YORK” on note and Medium. Presented in a roundtable discussion format with our founder, Iguchi, Creative Director Nate, Creative Producer Ryker, and Chief Creative Director Kaneishi, the interview covers the journey of “IN FOCU...