New Balance Unveils Shohei Ohtani’s Signature Logo

In March 2024, ahead of the MLB World Tour kickoff, New Balance unveiled Shohei Ohtani’s signature logo. Created by Slam Dunk author Takehiko Inoue, the logo visually captures Ohtani’s baseball journey, depicting him rounding first base in a dynamic sketch. IN FOCUS participated in this project, producing the brand mov...

Panasonic’s Rental Appliance Subscription Service “noiful” Releases New Commercial

Panasonic introduces “noiful”, a subscription service designed for rental properties. Ideal for those starting a new chapter in life or looking to upgrade their living environment, “noiful” offers a seamless way to enjoy a refined lifestyle with cutting-edge home appliances and carefully curated spaces. IN FOCUS was in...

FRAGMENT UNIVERSITY book is now available.

The lecture record, re-edited from the content of Hiroshi Fujiwara’s Special Lecture: Nonverbal Marketing, held from October 2023 to March 2024, is finally complete. After establishing the Urahara culture in the 1990s, Hiroshi Fujiwara has continued to be sought after by global brands such as Nike, Pokémon, Starbucks, ...

“Memories of Prose | Town, Words, and Sometimes Sake by muda” featuring chelmico’s Mamiko Suzuki on YouTube

The fifth installment of “Memories of Prose | City, Words, and Sometimes Sake by muda,” a cultural media project for adults who appreciate the beauty of the unnecessary, has been released. This episode features Mamiko Suzuki, a member of the popular female rap duo chelmico, known for their catchy melodies and smooth fl...

Putting “Art Quotes” Around Every Concept to Offer a New Perspective: Takuto Ota’s First Solo Exhibition “The Crystallized Echo of Air Quotes” at CONTRAST

IN FOCUS is pleased to present the first solo exhibition of designer and artist Takuto Ohta “The Crystallized Echo of Air Quotes,” from March 9 (Sun) to March 16 (Sun) at our creative studio “CONTRAST”. In contemporary society, an invisible distance seems to exist between us and the world. From news and conspiracy theo...

Tatsuya Kitani’s Latest Song “You More” Now Available for Streaming

Tatsuya Kitani’s latest song, “You More,” is now available for streaming as of February 19th. Written as the theme song for the currently screening film “YUKITEKAHERANU,” this track was created with deep love and respect for the literary works of poet Chuya Nakahara. IN FOCUS was in charge of the art direction and desi...

LeapIn Inc., a Technology Company Focused on AI, Renews Its Website

LeapIn Inc., whose mission is to “drive business transformation through IT, fostering corporate growth, individual well-being, and a prosperous future for all stakeholders,” has renewed its website. The company enhances corporate competitiveness through DX support, system development, and IT talent and engineer trainin...

UMITO UMITO Co., Ltd., Operator of the Small Luxury Hotel “UMITO,” Renews Corporate Website

With the vision of “Creating Exciting Real Estate Unseen in the World,” HORIJUKU Co., Ltd., a company specializing in the operation of small luxury hotels and restaurants, has changed its company name to UMITO Co., Ltd. and launched a fully redesigned corporate website. IN FOCUS was responsible for the website developm...

YOKUMOKU Launches Special Website to Celebrate the Renewal of Winter Limited Edition “Chocolat Cigare”

YOKUMOKU Co., Ltd. has launched its winter-limited “Chocolat Cigare. ” This year, alongside the beloved milk flavor enjoyed for over a decade, a new 〈Rich Bitter〉 flavor with a rich and deep bitter taste has been added. The special website, themed “Unadorned Feelings, Together. #Stories Woven by Chocolat Cigare”, featu...

“Memories of Prose | Town, Words, and Sometimes Sake by muda” featuring Hedigan’s on YouTube

The fourth installment of “Memories of Prose | City, Words, and Sometimes Sake by muda,” a cultural media project for adults who appreciate the beauty of the unnecessary, has been released. This time, the guest is “Hedigan’s,” the new band led by Yosuke “YONCE” Kasai of Suchmos, which officially launched in 2023. Filme...

Launch of “Seibu Railway’s Jiman Jiban” Initiative for Disaster-Resilient Rail Lines

The “Seibu Railway’s Jiman Jiban” promotional campaign was launched to introduce the attractiveness of the Seibu Railway line, including the solid ground of the Musashino Plateau through which Seibu Railway runs, easy access from central Tokyo, a townscape coexisting with greenery, and a fulfilling environment for rais...

Addressing Challenges Close to “Beauty” : SALONIA’s Unique Approach to SDGs

SALONIA, a minimalist beauty appliance brand offering hair dryers, hair irons, and beauty devices, is committed to addressing the Sustainable Development Goal (SDG) “12. Responsible Consumption and Production.” Through various initiatives, the brand aims to create a sustainable society where limited resources are reuse...

Flavia Mazzanti’s First Solo Exhibition in Japan, “What Matter Entangles, What EmBodies Resonates,” Held at CONTRAST

In conjunction with the “DIG SHIBUYA 2025”, our creative studio “CONTRAST” presents “What Matter Entangles, What EmBodies Resonates”, the first solo exhibition in Japan by Flavia Mazzanti, a multimedia artist based in Vienna and São Paulo, from 2/8(Sat) to 2/11(Tue/ Holiday). Using digital art, immersive technology, an...

STUDIO THE BLUE BOY Presents a New Take on Tatami with “Wavy Tatami” Pop-Up at CONTRAST

STUDIO THE BLUE BOY will host a two-day event on Saturday, February 1st, and Sunday, February 2nd, to unveil their latest creation, the “Wavy Tatami,” along with an accompanying order session at our creative studio “CONTRAST.” On the day of the event, in addition to the original colors shown in the photo, they will dis...