News

Experience a World Centered Around “Light”: Ted Söderberg’s Exhibition “WE-WANT-YU” at CONTRAST

A Swedish artist,Ted Söderberg will be holding an exhibition “WE-WANT-YU” on Saturday, May 24th from 18:00 to 20:00 at our creative studio “CONTRAST” The exhibition offers a glimpse into a world centered around Light—A Light shared by society, granting everyone the same beliefs, the same truths, and a single accepted r...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Summer 2025 Collection

IN FOCUS has been in charge of website production and content direction for the owned media “Journal du ete” of the jewelry brand “ete.” The latest content is now available. This season’s theme, “Through Me,” showcases the new jewelry collection through layered styling. Incorporating props such as water surfaces ...

Former Japan National Soccer Team Player Kosuke Ota Stars in dynabook’s New Web Commercial

A new web commercial for the laptop series dynabook has been released as part of the “Second Career × dynabook” campaign, which supports individuals pursuing new dreams and goals. IN FOCUS was in charge of directing the web commercial. The film follows former Japan national soccer team player Kosuke Ota in a business s...

DIGRAPH’s “CODE TO GRAPHIC” Exhibition at CONTRAST: Embracing the Aesthetic of Code

The creative studio DIGRAPH, founded by designer Hiromasa Fukaji and programmer Junichiro Horikawa, will be holding their exhibition “CODE TO GRAPHIC” at our creative studio “CONTRAST” from Saturday, May 3 to Sunday, May 11. This exhibition explores the concept of “CODE TO GRAPHIC”—creating graphic expressions th...

Web Commercial Released for Smartphone Case Brand TORRAS

A new series has launched from TORRAS, a smartphone case brand known for its perfect balance of functionality and design that adapts to everyday life. IN FOCUS was in charge of directing the web commercial for this latest series. The video stylishly captures the versatile features of the product, including a 360-degree...

Official Website Launch for New Haircare Brand SOLAMY

Introducing SOLAMY, a new UV aftercare shampoo brand designed to repair hair damage caused by sun exposure. Based on the surprising fact that hair is exposed to nearly three times more UV rays than the face (according to a study by I-ne), SOLAMY introduces a fresh concept: “Soak up the sun, rinse off the damage.” IN FO...

Reflecting on Life Through the Process of Construction: Asuka Zen’s Solo Exhibition “The final chapter of life” at CONTRAST

ASUKA ZEN will be holding her solo exhibition “The final chapter of life” at our creative studio “CONTRAST.” from April 18th, Friday to 29th, Tuesday. – I am creating my works based on my own personal experiences. In this exhibition, I engage in a profound reflection on my origins, revisiting the memories of my childho...

HUMAN MADE Inc. Website Nominated for The 29th Webby Awards

The Webby Awards, often referred to as the “Academy Awards of the Internet,” has nominated the HUMAN MADE website, created by IN FOCUS, as a finalist in the Corporate Communications category. The Webby Awards ー Websites and Mobile Sites ー Corporate Communications https://vote.webbyawards.com/PublicVoting#/2025/websites...

PEARLY GATES Unveils Its 2025 Spring/Summer Golf Wear Collection

Under the concept of “Making golf more casual and enjoyable,” PEARLY GATES presents its 2025 SPRING COLLECTION, offering a fresh take on golf wear that transcends traditional boundaries. Model and actress Hiroe Igeta showcases the new collection, bringing it to life with her unique charm. Focusing on the “kawaii” expre...

“United Athle” Releases 2025 Spring/Summer Collection, Lookbook Revamped

With the concept of “Many Types, Authentic Quality,” United Athle, a long-established brand with over 90 years of history in producing heavy-duty items such as blank T-shirts, unveils its 2025 Spring/Summer collection. This time, the lookbook has been extensively revamped, featuring a special collaboration with the art...

JSOL Releases Brand Movie Featuring Sports Climber Sorato Anraku

JSOL, an IT consulting firm, has released its brand movie featuring Sorato Anraku, an Olympic medalist in sport climbing and a company member. IN FOCUS was in charge of directing the video. By capturing the climbing scenes in a cave-like setting, the movie expresses the shared spirit of both climbing and business—navig...

New Balance Unveils Shohei Ohtani’s Signature Logo

In March 2024, ahead of the MLB World Tour kickoff, New Balance unveiled Shohei Ohtani’s signature logo. Created by Slam Dunk author Takehiko Inoue, the logo visually captures Ohtani’s baseball journey, depicting him rounding first base in a dynamic sketch. IN FOCUS participated in this project, producing the brand mov...

Panasonic’s Rental Appliance Subscription Service “noiful” Releases New Commercial

Panasonic introduces “noiful”, a subscription service designed for rental properties. Ideal for those starting a new chapter in life or looking to upgrade their living environment, “noiful” offers a seamless way to enjoy a refined lifestyle with cutting-edge home appliances and carefully curated spaces. IN FOCUS was in...

FRAGMENT UNIVERSITY book is now available.

The lecture record, re-edited from the content of Hiroshi Fujiwara’s Special Lecture: Nonverbal Marketing, held from October 2023 to March 2024, is finally complete. After establishing the Urahara culture in the 1990s, Hiroshi Fujiwara has continued to be sought after by global brands such as Nike, Pokémon, Starbucks, ...