JRA and Roppongi Hills Collaborate for “Keyakizaka Illumination 2024”

Roppongi Hills’ “Roppongi Hills Christmas 2024” was held from November 7 to December 25. Along Keyakizaka, a 400-meter-long avenue of trees was illuminated with the “SNOW & BLUE” display, inspired by the image of a silvery white world. Sponsored by JRA, the illumination featured visua...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Winter 2024 Season

The latest content for “Journal du ete,” the owned media of jewelry brand “ete,” has been released. IN FOCUS is in charge of website production and content direction. This edition features an interview with art director Mariko Okazaki, who directed the seasonal visuals. The article delves into t...

Fashion Brand “Mila Owen” Launches Holiday Campaign

“Mila Owen,” known for its sophisticated adult basic style, has launched its 2024 holiday campaign, “PLAYFUL HOLIDAY 2024”. IN FOCUS was in charge of creative areas such as the video, visuals, and LP design. The campaign captures a glamorous and luxurious mood, infused with visuals that evoke a ...

ALLDAY is hosting Japan’s largest 5-on-5 basketball mega tournament

ALLDAY is hosting one of Japan’s largest 5-on-5 basketball mega tournaments at YOYOGI PARK PLAYGROUND. With a completely open entry system that disregards age, gender, nationality, career, or category, the tournament attracts around 80 teams (approximately 800 players) and thousands of spectators per event. As a major ...

Exploring the Essence of “KAWAii” – Group Exhibition “NEO KAWAii vol.2” at CONTRAST

From December 20th, Friday to December 25th, Wednesday, the group exhibition “NEO KAWAii vol.2” will be held at the creative studio “CONTRAST,” operated by IN FOCUS. This exhibition is a collaboration between LWArt and Yugeisha, featuring works by 6 artists: Tamagotake, Samehoshi, Narcolepsy, Ka...

agnes b.’s Christmas Campaign “Holiday in Paris” is Now Live

We produced the website, still photography, horoscope content, and diary design for agnes b.’s 2024 Christmas campaign “Holiday in Paris”. The campaign features a variety of digital content, including a showcase of the winter collection modeled by five cast members and horoscope content for 2025. Set ...

“TRANSLATOR –Daydreams–” An Art Exhibition Rethinking Boundaries at CONTRAST

“TRANSLATOR -Daydreams-”, an art exhibition by Daisuke Mukai, MIKA, KEE FACTORY (Akihiro Yasuda, Haruka Ito, and Airi Sakai), will be held at our creative studio “CONTRAST” from December 4th, Wednesday to December 8, Sunday. – TRANSLATOR -Daydreams- Daydreams refer to unrealistic experiences where one perceives “...

Goldwin’s Original Brand NEUTRALWORKS. Launches New Outerwear Collection

NEUTRALWORKS., a brand dedicated to bringing a neutral balance to the mind and body of those who want to live the sports lifestyle 24/7, has launched its new winter outerwear collection to keep wearers “READY” to move at any time. IN FOCUS was in charge of art direction, writing, production, and design of t...

First Exhibition＆Order Event for Interior Brand 〈Haa Jime Studio〉 at “CONTRAST”

〈Haa Jime Studio〉will be holding the first exhibition and order event on November 30th, Saturday and December 1st, Sunday at our creative studio “CONTRAST”. This exhibition showcases glass lighting created in collaboration with Yoko Yamano-Andersson, a glass artist based in Sweden, as well as furniture crafted with art...

Launch Event of Regenerative Cosmetic Serum “EXOGLO” at CONTRAST

MESCH JAPAN will be holding a launch event at our creative studio “CONTRAST” to celebrate the release of their revolutionary regenerative cosmetic serum, “EXOGLO”. Experience the revolutionary effects of EXOGLO with a complimentary before-and-after facial skin analysis powered by EveLab Japan, the world lea...

HUMAN MADE Inc. Website Wins FWA OF THE DAY Award

The website created by IN FOCUS for HUMAN MADE Inc. has received the “FWA OF THE DAY” award from FWA Web Design Awards. Additionally, the site has won the “SPECIAL KUDOS” from CSS Design Awards and an “Honorable Mention” from Awwwards. FWA – FWA OF THE DAY CSS Design Awards – SPECIAL...

Group Exhibition “IN FOCUS in Exhibition” by IN FOCUS Staff

IN FOCUS is pleased to present “IN FOCUS in Exhibition,” the first group exhibition with our staff since the company’s establishment in 2012. The theme of the exhibition is the “_ _____” in the IN FOCUS logo. This shape not only serves as a dividing line, but also provides a trigger for re...

Soutetsu’s 60th Anniversary Ad Wins Grand Prize in the Anniversary Category at the 73rd Nikkei Advertising Awards

The 60th-anniversary advertisement for Soutetsu Corporation, a steel processing company based in Hitachi, Ibaraki, has won the Grand Prize in the Anniversary category at the 73rd Nikkei Advertising Awards. Tsubasa Tsukidate of the IN FOCUS graphic team was in charge of art direction and design for this project. Soutets...

SOLARITA releases reed diffuser that expresses the individuality of each of the five elements in its fragrance

SOLARITA, known for its daily horoscope services rooted in both Western and Eastern astrology, has launched a new reed diffuser collection. The products express the five ancient Chinese elements “wood, fire, earth, metal, and water” through unique fragrances. IN FOCUS was in charge of the complete package d...