IN FOCUS renewed the corporate website for Foodnia Co., Ltd., a company engaged in the planning, development, and sales of cut vegetables and prepared foods.
Under the message “Everything for better food,” the website uses visuals and CG to express the entire process, from sourcing and producing vegetables to manufacturing, processing, and delivering them to the table. With a cabbage as the main character, the flow of the business is introduced as a story, incorporating an experience that allows users to enjoy and explore the process of how food is created and delivered.
The website aims to intuitively communicate the overall scope of Foodnia’s business and its commitment to supporting people’s health and happiness through food.
foodnia
https://foodnia.co.jp/
CREDITS
CREATIVE DIRECTION / COPYWRITING / PRODUCE / WEB PLANNING : Masaya Yamamoto (ingraft)
PROJECT MANAGEMENT : Takumi Katayama
ART DIRECTION : Tatsuya Mizuguchi (IN FOCUS)
DESIGN : Miho Nagatsuka (IN FOCUS)
DESIGN ADVISE : Makoto Kitabayashi (MATO inc.)
DESIGN ADVISE / ILLUSTRATION : Yuka Kouno (MATO inc.)
FRONTEND ENGINEERING : Wonguen Heo, Masaru Seya
MOVIE PRODUCE : Kohei Kanayama (IN FOCUS)
CG DIRECTION : Sangyom Kim (Nieichi)
CG DESIGN : Sinken Ko (Nieichi)
CG DESIGN : Haruka Nabeshima (Nieichi)
TECHNICAL ART : Ziyan Ling (Nieichi)
CG PRODUCE : Shuma Yamanaka (Nieichi)
CG PRODUCE : Takara Wakizaka (finitto Inc.)
PROJECT MANAGEMENT : Yuki Inoue (RED)
CG DESIGN : Hajime Nagatsuka (RED)
SOUND : Satoshi Murai (muraimura)