SoftBank Group and OpenAI Group PBC established the joint venture SB OAI Japan G.K. on November 5, 2025. IN FOCUS was responsible for the design and development of its corporate website, as well as the photography featured throughout the site.
SB OAI Japan is developing “Crystal Intelligence,” an AI solution that combines OpenAI’s advanced AI technology with enterprise-focused products and implementation and operational support tailored to the Japanese market.
For the corporate website, we created a visual identity that balances a sense of innovation with a timeless quality, reflecting the company’s vision: “Beautiful harmony between technology and the evolution of humanity.” To add an organic and human touch to the overall experience, we took a documentary-style approach to photographing the diverse team members from Japan and around the world as they actively engaged and communicated with one another.
CREDITS
BRAND DESIGN DIRECTION : Shun Kawakami & artless Inc.
MVV CONCEPT WRITING : Morph transcreation co., ltd.
Web Site
WEB DIRECTION / WEB DESIGN : Atsushi Kaneishi (IN FOCUS)
PROGRAMMING : Yuta Abe (IN FOCUS)
PROJECT MANAGEMENT : Riona Yamamoto (IN FOCUS)
Photo
PHOTO DIRECTION : Yohsuke Watanabe (IN FOCUS)
PHOTOGRAPHY : Asuka Ito
PRODUCE : Tadamasa Iguchi (IN FOCUS)