Founded in 1965 by adventurer Robert M. Lee, HUNTING WORLD will open a new flagship store in Omotesando, Tokyo, on June 13, 2026, marking a new chapter in the brand’s rebranding.
The flagship store will showcase two core pillars: “SILVER TAG,” the brand’s newly modernized label, and “HUNTING WORLD CRAFTED BY DESCENTE.LAB,” an apparel line developed in collaboration with Descente Ltd.. Under the annual concept “BEYOND, WITH GRACE,” the campaign features actor Show Kasamatsu as its visual face.
IN FOCUS was in charge of the project’s visual creative, including still photography and film.
CREDITS
MODEL : Show Kasamatsu
PHOTOGRAPHY : Masahiro Yamamoto
FILM DIRECTION : Takeru Yatsushiro (8inc.)
ASSISTANT DIRECTION : Yuki Yamazaki
CINEMATOGRAPHY : Yuhei Saito
LIGHTING DIRECTION : Takumi Yamada
COLOR GRADING : Sakito Nodoyama (Artone Film)
STYLING : Masahiro Hiramatsu
HAIR & MAKEUP : Ryo Matsuda (Y’s C)
ART DIRECTION : Shinya Nakayama (IN FOCUS)
PRODUCE : Kento Inada (IN FOCUS)
PROJECT MANAGEMENT : Miki Kishimoto (IN FOCUS)
CREATIVE PRODUCE : Yukino Yagi (MOD.inc)