Italian sportswear brand LOTTO has unveiled its 2026 Autumn LOOK. Following the 2026 Summer LOOK, IN FOCUS once again handled the production of both the stills and film.
This season, we significantly expanded the number of looks, shooting a total of 23. With a broader cast of models as well, the campaign brings LOTTO’s distinctive world to life with even greater impact.
At the heart of the project is the unmistakable atmosphere of Milan, Italy—a setting that has consistently shaped the brand’s visual identity. Blending the coexistence of street and vintage with the energy of sport and the edge of street culture, we created a distinctive autumn style with a strong sense of originality.
CREDITS
PHOTOGRAPHY : Takuto Yamasaki (Model), Yuichi Akagi (Still Life)
CINEMATOGRAPHY : Yuichi Akagi
STYLING : Takayuki Tanaka
HAIR & MAKE-UP : Narumi Tsukuba
MODEL : Bryn, Elias, Lorenzo, Luke, Matvey, Musa, Jero, Patrick, Raphael, Rayan, Oscar, Ana.B, Lonny, Naya
PRODUCE : Satoru Komura (IN FOCUS)
CLIENT : URBAN RESEARCH