Leave a Nest Knowledge, a company dedicated to “maximizing time for knowledge creation that only humans can achieve,” has renewed its corporate website. Leveraging AI, DX, and IT, the company supports businesses in enhancing knowledge utilization and improving operational efficiency.
IN FOCUS was in charge of the website design and development, visual production, and copywriting for this project.
Starting from the vision statement “DANCE, UNLEASHED,” the new site expresses the dynamic release and expansion of knowledge through motion design. By defining three key visual elements, “Knowledge,” “Creation,” and “Unleashing”, and tailoring their movement to each page’s theme, the design creates a dialogue between abstract graphics and text, allowing visitors to form their own interpretations.
On the design side, the site incorporates the brand’s signature stick-figure illustrations, refining them into a tone that reflects Leave a Nest Knowledge’s unique identity.
For further insights into the project’s background and visual strategy, please also refer to the following articles on Leave a Nest Knowledge’s note.
① Why did we redesign the corporate website even though we already had a note? — The management challenge of “alignment between name and reality.”
https://k-note.lne.st/n/n9cf014169c43
② Visual strategy for the corporate website — Translating philosophy into design
https://k-note.lne.st/n/nbbb880b47fbb
③ Why We Moved Away from WordPress — Technical Architecture for Corporate Websites in the Age of AI
https://k-note.lne.st/n/nfe162625d251
Leave a Nest Co., Ltd. Corporate Website
https://k.lne.st/
CREDITS
WEB DIRECTION : Ryo Yamahira (IN FOCUS)
WEB DESIGN : Tetsuro Shimura (Favourite)
PROGRAMMING : Junya Ohara (IN FOCUS)
PRODUCE : Kento Inada (IN FOCUS)
PROJECT MANAGEMENT : Tadamasa Iguchi (IN FOCUS)
VISUAL DIRECTION : Tetsuro Shimura (IN FOCUS)
MOTION VISUAL : Takuma Miyamoto (GUPON)
COPYWRITING : Ryoko Tsuchiya
PRODUCTION : IN FOCUS