Megane Top Co., Ltd., which operates MEGANE ICHIBA, Japan’s largest eyewear chain with the number one store nationwide, has released the visual and LP for the 2026 edition of its sunglasses collection, which brings together a wide range of sunglasses brands every year.
IN FOCUS was in charge of the campaign’s creative direction, including movie and still visuals as well as the landing page.
Under the slogan “There is not just one reason to wear them,” the campaign expresses sunglasses not only as tools for sun protection, but as fashion items, presenting them as pieces that enrich various scenes through four editorial-inspired styling directions.
MEGANE ICHIBA
https://www.meganeichiba.jp/lp/sunglasses/
CREDITS
Web
DIRECTION : Takenobu Suzuka (IN FOCUS)
WEB DESIGN : Takenobu Suzuka (IN FOCUS)
PROGRAMMING : Shinji Yamamoto (Nanomedia)
PROJECT MANAGEMENT : Riona Yamamoto (IN FOCUS)
PHOTOGRAPHY : TOKI, Manae Sasaki (IN FOCUS)
Movie
DIRECTION : Kazuki Sekiyama (IN FOCUS)
CINEMATOGRAPHY : Wataru Baba
LIGHTING DIRECTION : Tomokazu Tsukioka
OFFLINE＆ONLINE EDIT : Haruna Kitagawa (IN FOCUS)
MA : SALMIX
COLORIST : Saki Yokota (IMAGICA)
HAIR & MAKE : Shiho Sakamoto (GLASSLOFT)
STYLING : Takumi Urisaka
CAST : Mael ＆ Katsha (BRAVO)
PRODUCE : Kazuki Sekiyama (IN FOCUS)
PRODUCTION MANAGEMENT : Manae Sasaki (IN FOCUS), Akiho Sato (IN FOCUS), Yuma Yoshizaki (IN FOCUS)
AGENCY : Dentsu East Japan