News

ZEROTOKYO

ZEROTOKYO will open on April 14 in Shinjuku Kabukicho. The concept is “ENTERTAINMENT JUNCTION. By gathering and intersecting all kinds of entertainment contents such as music, DJs, scenography, and performances, ZEROTOKYO aims to create an unprecedented new entertainment experience and become a “place to master your fa...

ASTERISM – ASIDE

Three-piece instrumental metal band ASTERISM made their major debut on Friday, March 31 from SME Records. On the same day, their first all-vocal EP “ASIDE” was released for distribution. IN FOCUS was in charge of art direction and design. – CREDIT ART DIRECTION : Shinya Nakayama (IN FOCUS) DESIGN : Tsubasa Tsukidate (I...

Produced Tsukuba City Tourism PR Video “Meet Your Tsukuba”

Tsukuba City, Ibaraki Prefecture, released three new tourism PR videos showcasing the city’s attractions to strengthen information dissemination and promote sightseeing tours. IN FOCUS was in charge of direction, filming, production, and editing. – CREDIT PRODUCE : Kazuki Sekiyama (IN FOCUS) DIRECTION : Yoshinori Katao...

NEWoMan YOKOHAMA is currently holding an event “Walk your Story – Be like no one else, push yourself – ” to celebrate its 3rd anniversary.

NEWoMan YOKOHAMA is currently holding an event “Walk your Story – Be like no one else, push yourself – ” to celebrate its 3rd anniversary from April 14th to June 30th. This event has “art” as one of its themes, and key visuals were created in collaboration with two artists. There wil...

NEWoMan SHINJUKU 2023 SPRING＆SUMMER OPENING DAYS-Doors to Discovery-

NEWoMan Shinjuku is holding its 2023 SS season start up, “OPENING DAYS-Doors to Discovery-” for 3 days from February 10th to February 12th. To encourage NEWoMan Shinjuku customers to expand their own world with a spirit of free exploration, various events and projects, including a tanka poem exhibition by t...

UNION TOKYO – THELONIOUS MONK

The legendary jazz pianist Thelonious Monk is featured in “KNOW THE LEDGE / MUSIC BREAK,” a culture focused web content from the select store “UNION TOKYO.” Not only in his original music but also in the way he lived his life, he was true to himself and is a timeless figure who teaches the impor...

Arent

“Arent,” a company that provides construction DX consulting, creates new businesses, and develops and sells its own products under the mission of “democratizing tacit knowledge,” renewed its corporate website. IN FOCUS was in charge of creative areas such as website production, motion visual pro...

GARNI

“GARNI” offers jewelry and accessories that are hand-crafted by the designer himself with the hope that they will play a supporting role in enhancing the radiance of the wearer, and its brand website has been renewed. IN FOCUS was in charge of the website design, photo direction for the bridal line, and other creative ...

Launch of the autumn/winter collection “LA FUSION” by SNIDEL.

The women’s brand “SNIDEL,” which operates over 100 stores domestically and internationally, has launched its 2023 autumn/winter collection. With the theme “LA FUSION,” the collection features looks that combine feminine elements with the strength of empowered women. IN FOCUS was in charge of designing the special webs...

“FRAGMENT UNIVERSITY” will launch on October 11th.

Hiroshi Fujiwara is launching “FRAGMENT UNIVERSITY” on October 11th and will give lectures on non-verbal marketing. He has systematized his unique input techniques, ideation, and collaboration methods based on his real-life experiences under the title of “non-verbal marketing” for 50 students. He will teach the course ...

“Ryuko Tsushin” was reprinted in one issue only to commemorate the 50th anniversary of Shibuya PARCO.

To commemorate the 50th anniversary of Shibuya PARCO’s opening, “Ryuko Tsushin” was reprinted for one issue only on August 25th. Under the theme of “MINGLE,” the magazine was composed of a flat mixture of all things, bringing together a diverse range of artists, both old and new, starting ...

Released 10 episodes of videos focusing on mini-theaters presented by The Japan Foundation’s distribution content “JFF+ INDEPENDENT CINEMA 2023”.

The Japan Foundation, an independent administrative agency under the jurisdiction of the Ministry of Foreign Affairs of Japan, has released “JFF+ INDEPENDENT CINEMA 2023,” a content distribution program for overseas audiences focusing on the “mini-theaters” that support Japanese film culture. IN FOCUS visited 10 mini-t...

Special content on the universal appeal of the New Balance “996” was released.

Since its birth in 1988, the “996” has been loved as a long-selling model representing New Balance. This year marks the 35th anniversary of the release of the 996, the special content “Why 996?” was released to “996 LOVER” of different generations and lifestyles, asking “Why ha...

Jewelry brand “ete” owned media “Journal du ete” renewed its website.

“Journal du ete”, the owned media of “ete”, which offers jewelry that celebrates simple beauty with a hint of playfulness, renewed its website with the desire to “let people enjoy jewelry more freely”. IN FOCUS has been in charge of website production and content direction since the ...