Logo design for “FUNNY GROCERY,” a grocery brand that offers a wide range of food carefully selected from Japan and overseas.

IN FOCUS was in charge of creating a brand logo for “FUNNY GROCERY,” which was launched as an in-brand of “niko and …,” a style editorial brand developed by ADASTRIA. FUNNY GROCERY is a grocery brand that offers an exciting lineup of food products carefully selected from all over Japan and...

CORONA SUNSETS FESTIVAL will be held in Okinawa this summer after 4 years.

The “CORONA SUNSETS FESTIVAL” is back for the first time in 4 years, a beach festival to enjoy the beautiful Okinawa sunset and music under the themes of “sunset” and “relaxation” hosted by “Corona Extra,” the world’s beloved beer. The festival has been held in 14 countries around the world, and in Japan, it will be he...

Launch of “syncSPORTS by Rakuten,” a web media that distributes the excitement and passion brought by sports.

Rakuten Group’s new sports media “syncSPORTS by Rakuten” was launched in June 2023. In this media, “sync” means “sympathy” and “unity,” and aims to bring readers closer by sharing the excitement and passion brought by Rakuten’s athletes and teams, and they wil...

Launch of a web media “AKIHABARA” showcasing Japan’s deepest charm.

“Fa-So-La AKIHABARA” is one of Japan’s largest tax-free shops with 3 shops at Narita Airport, and they have launched a media site “AKIHABARA,” to introduce the deep charm of Japan to tourists. The “AKIHABARA” concept, “the chaotic worldview of Tokyo (Japan) where various ...

NEWoMan YOKOHAMA is currently holding an event “Walk your Story – Be like no one else, push yourself – ” to celebrate its 3rd anniversary.

NEWoMan YOKOHAMA is currently holding an event “Walk your Story – Be like no one else, push yourself – ” to celebrate its 3rd anniversary from April 14th to June 30th. This event has “art” as one of its themes, and key visuals were created in collaboration with two artists. There wil...

Produced Tsukuba City Tourism PR Video “Meet Your Tsukuba”

Tsukuba City, Ibaraki Prefecture, released three new tourism PR videos showcasing the city’s attractions to strengthen information dissemination and promote sightseeing tours. IN FOCUS was in charge of direction, filming, production, and editing. – CREDIT PRODUCE : Kazuki Sekiyama (IN FOCUS) DIRECTION : Yoshinori Katao...

ASTERISM – ASIDE

Three-piece instrumental metal band ASTERISM made their major debut on Friday, March 31 from SME Records. On the same day, their first all-vocal EP “ASIDE” was released for distribution. IN FOCUS was in charge of art direction and design. – CREDIT ART DIRECTION : Shinya Nakayama (IN FOCUS) DESIGN : Tsubasa Tsukidate (I...

ZEROTOKYO

ZEROTOKYO will open on April 14 in Shinjuku Kabukicho. The concept is “ENTERTAINMENT JUNCTION. By gathering and intersecting all kinds of entertainment contents such as music, DJs, scenography, and performances, ZEROTOKYO aims to create an unprecedented new entertainment experience and become a “place to master your fa...

Hoegaarden – IT’S APERO TIME

Two Web promotional movies “At Home” and “At a Restaurant” of Belgian Wheat Beer “Hoegaarden” were released. The theme is “IT’S APERO TIME: A delicious time that fills your heart with joy.”, and the movie depicts how people go to a restaurant after work from their o...

LOEWE x Studio Ghibli “Howl’s Moving Castle”

Loewe and Studio Ghibli launched a capsule collection of “Howl’s Moving Castle” on February 2nd, 2023, as the third and final collaboration between the two companies meticulous handiwork. To celebrate the launch, a limited 7 day pop up store was held in Omotesando, Tokyo. IN FOCUS was in charge of cre...

NEW BALANCE – Tips for NAGOYA WOMEN’s MARATHON 2023

New Balance released a series of tips videos aimed at improving runners’ performance as exclusive content only available on its official app, in conjunction with the Nagoya Women’s Marathon held on March 12th. IN FOCUS was in charge of direction, filming, production, and editing. New Balance Official Store ...

GARNI

“GARNI” offers jewelry and accessories that are hand-crafted by the designer himself with the hope that they will play a supporting role in enhancing the radiance of the wearer, and its brand website has been renewed. IN FOCUS was in charge of the website design, photo direction for the bridal line, and other creative ...

Arent

“Arent,” a company that provides construction DX consulting, creates new businesses, and develops and sells its own products under the mission of “democratizing tacit knowledge,” renewed its corporate website. IN FOCUS was in charge of creative areas such as website production, motion visual pro...

UNION TOKYO – THELONIOUS MONK

The legendary jazz pianist Thelonious Monk is featured in “KNOW THE LEDGE / MUSIC BREAK,” a culture focused web content from the select store “UNION TOKYO.” Not only in his original music but also in the way he lived his life, he was true to himself and is a timeless figure who teaches the impor...