News

Launch of a web media “AKIHABARA” showcasing Japan’s deepest charm.

“Fa-So-La AKIHABARA” is one of Japan’s largest tax-free shops with 3 shops at Narita Airport, and they have launched a media site “AKIHABARA,” to introduce the deep charm of Japan to tourists. The “AKIHABARA” concept, “the chaotic worldview of Tokyo (Japan) where various ...

Launch of “syncSPORTS by Rakuten,” a web media that distributes the excitement and passion brought by sports.

Rakuten Group’s new sports media “syncSPORTS by Rakuten” was launched in June 2023. In this media, “sync” means “sympathy” and “unity,” and aims to bring readers closer by sharing the excitement and passion brought by Rakuten’s athletes and teams, and they wil...

CORONA SUNSETS FESTIVAL will be held in Okinawa this summer after 4 years.

The “CORONA SUNSETS FESTIVAL” is back for the first time in 4 years, a beach festival to enjoy the beautiful Okinawa sunset and music under the themes of “sunset” and “relaxation” hosted by “Corona Extra,” the world’s beloved beer. The festival has been held in 14 countries around the world, and in Japan, it will be he...

Logo design for “FUNNY GROCERY,” a grocery brand that offers a wide range of food carefully selected from Japan and overseas.

IN FOCUS was in charge of creating a brand logo for “FUNNY GROCERY,” which was launched as an in-brand of “niko and …,” a style editorial brand developed by ADASTRIA. FUNNY GROCERY is a grocery brand that offers an exciting lineup of food products carefully selected from all over Japan and...

Created a special website for a new product, PURE BRIGHT STEAMER of the minimalist beauty appliance brand “SALONIA”

PURE BRIGHT STEAMER was born from the minimalist beauty appliance brand “SALONIA”. Based on the concept of “bathing skin care,” this multi-care steamer features a variety of functions and a simple design. IN FOCUS was in charge of creating a special website. We expressed the product’s feat...

Renewed the corporate website of “KITE,” which has produced visual effects for Mr. Children, DREAMS COME TRUE, JO1, and others.

The corporate website of “KITE,” a creative company that focuses on video production for live performances, concerts, stages, and exhibitions for artists such as Mr. Children, DREAMS COME TRUE, and JO1, was renewed. The design of the website has a story-like feel to convey the company’s motto, “CONNECT WITH YOUR STORY....

Renewed a website of “Newt,” a domestic headless CMS for multi-device content management.

“Newt,” a headless CMS provider, renewed its website. IN FOCUS was in charge of website production for the top and pricing plan pages. It was created to bring out the relaxed mood and easy-to-use neutrality of the original Newt. The odd movements, obak’s illustrations, layout, and detailed playful gim...

Creation of the official website for “THE HOPE”, one of the largest HIPHOP festivals in Japan, headlined by ¥ellow Bucks, PUNPEE, and CHANMINA.

Japan’s largest HIPHOP festival “THE HOPE” will be held on September 23rd. This year, the event will be held at a special venue in Odaiba, which will be expanded from the Yoyogi Daiichi Gymnasium, which sold out immediately last year. IN FOCUS has created an official website following last year’...

BEAMS and STARBUCKS launched new TOGO style “Find My TOGO Style”.

“Find My TOGO Style” is a new TOGO style proposed by BEAMS and STARBUCKS. Collaboration goods based on this theme were released on July 26th. In order to take root in carrying tumblers (TOGO) that STARBUCKS has been proposing since its establishment, the lineup also includes a collaboration with BEAMS’ popular YOSEMITE...

Jewelry brand ete’s owned media “Journal du ete” released Winter 23 collection.

“Journal du ete” is the owned media of “ete”, a company that offers jewelry that celebrates simple beauty with a hint of playfulness, with the desire to “let people enjoy jewelry more freely”. The Winter 23 collection of this media, for which IN FOCUS was in charge of website product...

UNION TOKYO is holding a trunk show with stylist/ fashion director Yoshiko Hitotsuyama as curator.

Harajuku based select shop “UNION TOKYO” is holding a trunk show in time for the holiday season. Stylist/ fashion director Yoshiko Hitotsuyama was invited as a curator and selected unisex items suitable for gifts. The concept is “SHADES OF GRAY”. Neither black nor white, but something in between...

A new TV commercial showcasing the appeal of Adobe Photoshop’s new generative AI function was released.

“Adobe Photoshop”, an application software for photo editing, processing, and AI image generation, has added a new generative AI function. With the new additional function, a TV commercial was aired to convey the appeal of the software, which now allows users to express a world closer to their imagination through fill ...

The creators’ club “NEW” website can be played with letters and beats.

We produced the creators’ club “NEW” website where a diverse group of creators with various specialties and an insatiable spirit of inquiry gather. The website has a cool UI that complements the main graphics and a playful gimmick that is typical of “NEW”. The UI used to search for project...

Relaunched a research network for office managers, “Worker’s Resort”.

Make a new concept of “working”. Make general affairs more creative. “Worker’s Resort”, a research network for office managers that gathers the tips they need to evolve their offices into better environments, has been relaunched. Not only has the media site been redesigned, but a membershi...