News

ZEROTOKYO Brand Movie shows the Forefront of Tokyo’s Club Scene

ZEROTOKYO is one of the largest night entertainment facilities in Japan, extending to the 4th basement floor of the Tokyu Kabukicho Tower. Following the website, teaser video, and visual production for the opening in April of this year, IN FOCUS produced a new brand movie that captures the excitement after the opening....

92-year-old basic apparel brand “United Athle” released the Fall/Winter 2023 Collection.

“United Athle,” a long-established brand with a 92-year history of making heavy-duty apparel, including basic T-shirts, based on the concept of “a wide variety and reliable quality,” has released its Fall/Winter 2023 collection. IN FOCUS was in charge of the creative areas such as the lookbook, ...

In charge of art direction and content creation for the fashion event “OPENING DAYS” at NEWoMan SHINJUKU.

“OPENING DAYS,” a semi-annual fashion event at NEWoMan SHINJUKU, was held for 3 days from August 18th to 20th to coincide with the start of the new season, as an attempt to encourage visitors from the buying public to visit the store. IN FOCUS was in charge of art direction and content production for the event continui...

LUMINE YOKOHAMA presents “THANKS DAYS 2023 AUTUMN,” a 5 day event to find your own “special”.

LUMINE YOKOHAMA will hold “LUMINE YOKOHAMA THANKS DAYS 2023 AUTUMN” for 5 days from October 12th to 16th to express its gratitude to its customers. IN FOCUS was in charge of art direction for the entire measure, concept development, production of various visuals and the special website, and planning and production of c...

“Shark,” the No.1 market share in the U.S., has launched a special website for EVOPOWER SYSTEM NEO / NEO+.

“Shark,” the leading consumer electronics brand with the No.1 market share in the U.S., launched the latest model in its “Shark EVOPOWER SYSTEM” series of corded stick vacuums developed exclusively for the Japanese market. IN FOCUS was in charge of visual production, still photography, copy deve...

Billions of customization variations. The SAZABY LEAGUE launched a new jewelry brand “LAMBDA”.

SAZABY LEAGUE,Ltd. launched “LAMBDA,” a jewelry brand aimed at Generation Z, and opened an e-commerce site. The brand’s message is “PLAY FREEDOM,” and it pursues finite resources with unlimited creativity to create borderless jewelry that transcends gender and age boundaries. With hundreds...

Produced a promotional movie and graphics for “adiCLUB”, adidas’ membership program in Japan.

adidas’ membership program “adiCLUB” was renewed. It is a new point exchange program that allows members to redeem their accumulated points for a variety of benefits and experiences. IN FOCUS was in charge of producing the promotional movie and graphics in Japan. The movie utilizes super-slow-motion photography and oth...

Produced a promotional movie and campaign graphics for CLINIQUE’s new product “Moisture Surge” featuring Ms. NON.

CLINIQUE offers naturally-derived products under the brand philosophy of “beautiful skin can be created”. The brand has released a promotional movie of its water-retaining gel cream “Moisture Surge” with actor and artist NON as its Japan ambassador since October. IN FOCUS was in charge of video ...

UNION TOKYO introduced musicians SAM WILKES ＆ JACOB MANN in its culture-focused web content.

The select store “UNION TOKYO” released an article introducing the LA-based duo of Sam Wilkes, a bassist/composer, and Jacob Mann, a pianist/keyboardist, in the culture-focused web content “KNOW THE LEDGE / MUSIC BREAK” on its brand website. The duo is well known as supporting members of Lewis C...

Ongakushitsu Inc., a music production for commercials, movies, and TV dramas, renewed its website.

Ongakushitsu Inc., which has produced many songs for commercials, movies, and TV dramas, has renewed its website with the aspiration of “being a place where sound overflows and music continues to be created, and being a ‘music room’ for everyone.” IN FOCUS was in charge of website production. Th...

TSI Holdings, which operates more than 50 brands including MARGARET HOWELL, NANO universe, JILL STUART, and Stüssy, launched a recruitment website.

TSI Holdings operates more than 50 brands including food and beauty businesses in addition to major domestic and international brands, and launched a recruitment website. IN FOCUS was in charge of producing the website, company brochure, and employee interview articles. The site conveys the appeal of the people who wor...

Anker, the world’s No.1 mobile charging brand, released a collaborative product with fragment design led by Hiroshi Fujiwara.

“Anker Prime Wall Charger FRAGMENT Edition” was released as a collaborative model between Anker and fragment design led by Hiroshi Fujiwara. The collaboration between the two of them was made possible by Hiroshi Fujiwara’s love of Anker for charging his laptop on the go during his activities as a crea...

More than 90 years old basic apparel brand “United Athle” released the Spring/Summer 2024 Collection.

“United Athle”, a long-established brand with a 90-year-plus history of making heavy-duty apparel, including basic T-shirts, based on the concept of “a wide variety and reliable quality,” has released its Spring/Summer 2024 collection. IN FOCUS was in charge of the creative areas such as the lookbook, movie, and websit...

SpeakBUDDY, a startup offering English acquisition services, renewed its corporate Website.

SpeakBUDDY, a startup that provides a variety of language acquisition services, including an AI English conversation app using the latest technology, has developed a new 5-year vision and values. SpeakBUDDY has also created a visual corporate identity in line with its existing mission of “Achieve true language ac...