News

Launch of the second BEAMS + STARBUCKS collaboration project “The Timeless ＆ Uplifting COFFEE Style”

The second BEAMS + STARBUCKS collaboration project has launched. Items featuring college fonts and pennant designs inspired by American casual style have been available online since June 26th. IN FOCUS was in charge of website production, visual concept development, still photography, and movie production. The theme is...

EDIFICE Released Web Site Celebrating 30th Anniversary

EDIFICE, a leader in adult casual wear with its modern style proposals based on French chic, celebrates its 30th anniversary this year. IN FOCUS was in charge of website production. The brand identity that has been built up over the course of 30 years is expressed throughout the site with various gimmicks such as video...

Design＆Branding Boutique, Seitaro Design’s Website Renewed

The Seitaro Design website, which promotes branding projects for various companies led by art director Harutaro Yamazaki, was renewed. IN FOCUS was in charge of website production. We expressed our commitment to creating a multidimensional experience on the website. The content is prominently featured, allowing the pro...

Ibaraki Steel Processing Company, Soutetsu, Unveils 60th Anniversary Commemorative Communications.

Soutetsu Corporation, a steel processing company in Hitachi, Ibaraki, celebrated its 60th anniversary and placed commemorative advertisements in the Nihon Keizai Shimbun, the Japan Metal Daily, and the Ibaraki Shimbun. In addition, 4 brand movies and a commemorative website were released. IN FOCUS was in charge of the ...

Created CI for Lyquor Labs, a blockchain hosting service in San Francisco

Brand identity for blockchain hosting service, Lyquor Labs. The company was founded in 2024 in San Francisco by blockchain veterans Lizan Zhou and Ted Yin. IN FOCUS created the corporate identity. Inspired by the fluidity of the cloud-based technology, the logo is designed to resemble 「水」 the Chinese symbol for water w...

ALLDAY is hosting Japan’s largest 5-on-5 basketball mega tournament

ALLDAY is hosting one of Japan’s largest 5-on-5 basketball mega tournaments at YOYOGI PARK PLAYGROUND. With a completely open entry system that disregards age, gender, nationality, career, or category, the tournament attracts around 80 teams (approximately 800 players) and thousands of spectators per event. As a major ...

JSOL Releases Brand Movie Featuring Sports Climber Sorato Anraku

JSOL, an IT consulting firm, has released its brand movie featuring Sorato Anraku, an Olympic medalist in sport climbing and a company member. IN FOCUS was in charge of directing the video. By capturing the climbing scenes in a cave-like setting, the movie expresses the shared spirit of both climbing and business—navig...

Official Website Launch for New Haircare Brand SOLAMY

Introducing SOLAMY, a new UV aftercare shampoo brand designed to repair hair damage caused by sun exposure. Based on the surprising fact that hair is exposed to nearly three times more UV rays than the face (according to a study by I-ne), SOLAMY introduces a fresh concept: “Soak up the sun, rinse off the damage.” IN FO...

Web Commercial Released for Smartphone Case Brand TORRAS

A new series has launched from TORRAS, a smartphone case brand known for its perfect balance of functionality and design that adapts to everyday life. IN FOCUS was in charge of directing the web commercial for this latest series. The video stylishly captures the versatile features of the product, including a 360-degree...