News

New Balance Unveils Shohei Ohtani’s Signature Logo

In March 2024, ahead of the MLB World Tour kickoff, New Balance unveiled Shohei Ohtani’s signature logo. Created by Slam Dunk author Takehiko Inoue, the logo visually captures Ohtani’s baseball journey, depicting him rounding first base in a dynamic sketch. IN FOCUS participated in this project, producing the brand mov...

“United Athle” Releases 2025 Spring/Summer Collection, Lookbook Revamped

With the concept of “Many Types, Authentic Quality,” United Athle, a long-established brand with over 90 years of history in producing heavy-duty items such as blank T-shirts, unveils its 2025 Spring/Summer collection. This time, the lookbook has been extensively revamped, featuring a special collaboration with the art...

PEARLY GATES Unveils Its 2025 Spring/Summer Golf Wear Collection

Under the concept of “Making golf more casual and enjoyable,” PEARLY GATES presents its 2025 SPRING COLLECTION, offering a fresh take on golf wear that transcends traditional boundaries. Model and actress Hiroe Igeta showcases the new collection, bringing it to life with her unique charm. Focusing on the “kawaii” expre...

Former Japan National Soccer Team Player Kosuke Ota Stars in dynabook’s New Web Commercial

A new web commercial for the laptop series dynabook has been released as part of the “Second Career × dynabook” campaign, which supports individuals pursuing new dreams and goals. IN FOCUS was in charge of directing the web commercial. The film follows former Japan national soccer team player Kosuke Ota in a business s...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Summer 2025 Collection

IN FOCUS has been in charge of website production and content direction for the owned media “Journal du ete” of the jewelry brand “ete.” The latest content is now available. This season’s theme, “Through Me,” showcases the new jewelry collection through layered styling. Incorporating props such as water surfaces ...

United Athle Launches Official Brand Website for Taiwan

United Athle is known for its “many types and authentic quality,” offering heavyweight, no-frills apparel including plain T-shirts. IN FOCUS has long helped express the brand’s world through creative direction for its Japanese website, seasonal visuals, and lookbooks. This time, we were in charge of designing and devel...

SHISEIDO Launches Special Feature on VITAL PERFECTION Product Page

As global content for SHISEIDO’s VITAL PERFECTION line, a special story page featuring “SafflowerRED™” has been launched within the international product page. The VITAL PERFECTION series highlights the key ingredient “SafflowerRED™,” showcasing its rarity and unique production process through a narrative-driven format...

New York-based cafe brand Blank Street Coffee unveils Spring 2025 campaign.

Conceptualized and produced the 2025 Spring campaign for Blank Street Coffee’s seasonal menu. With coffee and matcha drinks based on the flavors you might expect to find at a picnic—Strawberry Shortcake Matcha, Peanut Butter ＆ Jelly Matcha, and a Wildflower Latte—our team put together a shoot concept to capture the ene...

Kaiju No.8 THE GAME Official Website Now Live

The official website for the Kaiju-Slaying Battle RPG “Kaiju No. 8 THE GAME,” developed for smartphones and PC, is now live. IN FOCUS was in charge of creating the site. The site features an intuitive swipe-based interface that neatly organizes information while effectively conveying the game’s appeal to users. Kaiju N...

Mr.Children Releases “miss you LIVE” – IN FOCUS Directed the Live Visuals for “Ame no Hi no Parade”

Mr.Children has released their new LIVE DVD & Blu-ray “miss you LIVE” on June 25. IN FOCUS was in charge of the live visual direction for the song “Ame no Hi no Parade” from the “miss you” album. This project came to life thanks to director Tetsuro Inagaki (KITE Inc.), who has worked extensively on Mr.Children’s v...

Fukurow note's New Track “Seigi” Now Streaming

Fukurow note’s latest song “Seigi” has been released as the ending theme for Season 2 of the TV anime “Go! Go! Loser Ranger!” The track is now available along with both the CD and digital release artwork. “Seigi” explores the inner conflict of those who conceal their true selves, hurting and losing what mat...

Documentary for GINZA SIX × DAIKEI MILLS Project “A Tree” Now Available

GINZA SIX has launched a long-term art project titled “A Tree” in collaboration with architect Keisuke Nakamura and his firm DAIKEI MILLS, showcasing the process of “a single tree becoming furniture and architecture” from multiple perspectives. By returning to the roots of craftsmanship and embracing its es...

Nulbarich Releases DVD ＆ Blu-ray of Nippon Budokan Show “CLOSE A CHAPTER at NIPPON BUDOKAN”

Nulbarich has released the DVD and Blu-ray of their milestone performance at Nippon Budokan, “CLOSE A CHAPTER at NIPPON BUDOKAN,” capturing the full energy and emotion of the unforgettable night. IN FOCUS was in charge of the art direction and design for the package. Instagram https://www.instagram.com/p/DG5N7izREAH/ –...

Loretta Unveils New Product Image Movie and Visual Design

Haircare cosmetics brand Loretta has released its first new product in nine years, the “Grease Jelly.” IN FOCUS was in charge of the image movie and visual design. Centered around graphics that echo the warmth of the packaging design, the visuals capture moments of achieving ideal styling with Loretta and embracing one...