News

Samty Releases Brand Film Featuring Dodgers Pitcher Yoshinobu Yamamoto

Samty Group, a company engaged in real estate planning and management, has released its new brand film featuring Yoshinobu Yamamoto, pitcher for the Dodgers and the brand’s official partner. IN FOCUS was in charge of the film’s direction. The shoot emphasized the tension, determination, and discipline behind each pitch...

LayerX, Provider of AI-Driven Services, Launches Renewed Recruitment Website

LayerX, whose mission is “Digitizing all economic activities,” offers a range of services, including the AI-powered back-office optimization suite “Bakuraku,” the enterprise-focused AI platform “Ai Workforce,” and fintech solutions. IN FOCUS was in charge of the web and video production of the company’s renewed recruit...

Website Launched for “Grand Palace Hirosaki,” a Renovated Snack Bar Building Complex

Located in Hirosaki City, Aomori Prefecture, Grand Palace Hirosaki is a former Showa-era snack bar building transformed into a new multi-purpose complex. The facility features a rental theater,cafe＆bar,hotel,offices,dance studio,private gym,and restaurants, introducing a new style of “snack-inspired”cultural hub. IN FO...

gelato pique CAT ＆ DOG’s Classic Wear Renewed

gelato pique has updated its pet line, “gelato pique CAT＆DOG,” for dogs and cats with new colors and sizes. The lineup has been renewed to accommodate a wider variety of dog and cat breeds. IN FOCUS was in charge of designing the landing page, banners, and social media posts, as well as conducting the still life photog...

IN FOCUS Oversees the Launch of New Beauty Brands by MatsukiyoCocokara ＆ Company

MatsukiyoCocokara ＆ Company, which operates drugstores and pharmacies across Japan, has launched the following new brands and products: INJESK — a skincare brand inspired by dermatological science Hits Different — an oral beauty care brand matsukiyo CONCRED “High Intensive Care” Series — introducing new hair mist and h...

Spro, Expanding Content Through Video, Launches a Renewed Website

Spro, a creative studio working across video, graphics, web, and installations, has relaunched its website. The new site was produced by IN FOCUS. The redesign was aimed at clearly communicating Spro’s diverse fields of activity while leaving a strong impression of the company itself. On the top page, an interface insp...

Brand Website for GORA KADAN Now Live

Since its founding, “Gora Kadan” has continued to refine the aesthetics and spirit of Japanese hospitality in Hakone Gora district. Originally established as the former Kan-in no Miya imperial villa, they have undertaken a rebranding to share their philosophy and heritage more deeply with the world. IN FOCUS was in cha...

Nikkei Inc. Releases Brand Movie

Nikkei Inc. has released a new brand movie targeting younger audiences. IN FOCUS was in charge of direction and copywriting for the project. The production began with the question: “What is the value of information for young people?” We reexamined information, organized it into words, and wove its worldview into film. ...

Brand Website for “GORA KADAN FUJI” Now Live

In July 2025, “GORA KADAN FUJI” opened at the foot of Mt. Fuji in Subashiri. Developed by the esteemed Hakone ryokan “Gora Kadan,” this new resort is an intimate retreat facing Mt. Fuji, where nature, harmony, and heritage unite, immersing guests in nature’s quiet, living presence. It stands as one of the closest...

Official Website Launch for GORA KADAN FUJI GOLF to Mark Grand Opening

As part of the Gora Kadan resort, the prestigious golf course with a legacy dating back to the 1960s has been renewed and reopened under the name “GORA KADAN FUJI GOLF.” IN FOCUS was in charge of the concept movie and website production. While keeping in mind the role of the golf course as a main visual element, the fi...

Mila Owen Releases Web-Exclusive Collection Featuring Anna Murashige

Mila Owen, known for its refined and contemporary take on timeless basics, has unveiled its web-exclusive collection series “Chakuchaku.” The collection features versatile, seasonless pieces styled by talent Anna Murashige in a 10-day mix-and-match look format. Alongside her personal comments as a long-time fan of the ...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Spring 2025 Collection

IN FOCUS has been in charge of website production and content direction for the owned media “Journal du ete”of the jewelry brand “ete.” The latest content is now available. This time, as part of a collaborative project with the stores, an audio guide campaign has been launched. Narrated by model Miyuki Arihara, the gui...

Brooklyn Parlor, a Café by Blue Note Japan, Undergoes Rebranding

Brooklyn Parlor, the café by Blue Note Japan that has delivered special moments where music, food, and books intersect under the concept of “All the wasteful and elegant things in life,” has undergone a rebranding. IN FOCUS was in charge of the entire visual communication design for this project, from rebuilding the CI...

The New Catalog for PILOT’s Luxury Maki-e Fountain Pen Brand “Namiki” Is Now Available

Founded in 1930, “Namiki” is a luxury fountain pen brand renowned worldwide as the pinnacle of Japanese maki-e craftsmanship, embodying the beauty of Japan’s traditional culture. IN FOCUS was in charge of the renewal of the Namiki catalog, creating a publication that captures the unique atmosphere of each maki-e design...