“Memories of Prose | Town, Words, and Sometimes Sake by muda” featuring Yosuke Kubozuka on YouTube

The third installment of “Memories of Prose | Town, Words, and Sometimes Sake by muda,” a cultural media project for adults who appreciate the beauty of the unnecessary, has been released. In this episode, Yosuke Kubozuka, an actor and reggae DJ known for his versatile career, takes us around the streets of...

Feature Article on Spike Lee’s Iconic Film “Do the Right Thing” Now Published on UNION TOKYO’s Website

The select store “UNION TOKYO” has been publishing the web content “KNOW THE LEDGE” on its brand website, which conveys the legendary culture that is indispensable to the store’s identity. In the latest installment, the series features “Do the Right Thing”, the iconic film by d...

Award-Winning Project from the “Promotional Competition” Now Distributing JOYSOUND’s “Let’s Go Karaoke After This Coaster”

The project team, including IN FOCUS graphic team member Tsubasa Tsukidate, won both the Silver Award and the Sponsor’s Award in two categories at the “15th Promotional Planning Competition (Sales Promotion Competition)” held by Senden-Kaigi last September. Their award-winning idea, JOYSOUND’s &...

New Body Care Items Launched by Night Care Beauty Brand YOLU

YOLU, which advocates “nighttime beauty (night care beauty),” a nighttime beauty routine to help achieve a healthy morning, is launching new body care items with the aim of transforming the limited time at night that busy people spend in their daily lives into a full-body beauty experience, not just for hai...

Evisen Skateboards FALL 2024 Looks Released

Leading the skateboarding scene, top Japanese deck company “Evisen Skateboards” has unveiled its look for the Fall 2024 season, coinciding with its upcoming release. Following the summer look, stylist Dai Ishii and photographer Katsuhide Morimoto have once again captured a distinctive and unique world. IN F...

Brand Movie for Japanese Sake Brand “Zaku” Released

We directed the brand movie for “Zaku,” a Japanese sake brand from “Shimizu Seizaburo Shoten”, a brewery with over 150 years of history. The name “Zaku” – from the character 作 meaning “make” or “create” – was chosen to convey the notion that the true value of ...

Design＆Branding Boutique, Seitaro Design’s Website Renewed

The Seitaro Design website, which promotes branding projects for various companies led by art director Harutaro Yamazaki, was renewed. IN FOCUS was in charge of website production. We expressed our commitment to creating a multidimensional experience on the website. The content is prominently featured, allowing the pro...

Second TV Commercial Showcasing Adobe Photoshop’s New Generative AI Features Released

“Adobe Photoshop”, an application software for editing and processing photos, has added a new generative AI function. In line with this feature addition, the second TV commercial has been aired. IN FOCUS continued to direct and offline edit the TV commercial, as well as provide new art direction. The commer...

United Athle, a Plain Apparel Brand with Over 90 Years of History, Unveils Its Fall/Winter 2024 Collection

United Athle, a long-established brand with a history of over 90 years in heavy-duty manufacturing of plain T-shirts and other heavy-duty apparel based on the concept of “wide variety and reliable quality,” has unveiled its fall/winter 2024 collection. In previous seasons, United Athle has collaborated with...

“Sense of Season 2024 AUTUMN/WINTER” Fashion Initiative by NEWoMan YOKOHAMA Kicks Off

“Sense of Season 2024 AUTUMN/WINTER” was held at NEWoMan YOKOHAMA. IN FOCUS was in charge of art direction and design for the key visuals, window displays, and free paper “NEWoMan Sense. Vol.8”. The visuals feature actress and model Miwako Ichikawa, as well as original works by textile artist Ke...

Jewelry Brand ete’s Owned Media “Journal du ete” Releases Fall 2024 Season Edition

IN FOCUS, responsible for website production and content direction, has released the latest content for the jewelry brand ete’s owned media, “Journal du ete.” The Fall 2024 collection features numerous pieces adorned with natural stones, with their charm showcased through explanations of the stones&#8...

Blue Note Japan’s Multi-Purpose Venue “BLUE YARD” Opens in Osaka

On July 31, “BLUE YARD” opened within the Inogate Osaka building, directly connected to JR Osaka Station. This multi-purpose venue, seamlessly integrating dining, a cafe stand, and a record shop, is produced by Blue Note Japan, known for creating spaces that blend music and dining, such as “BLUE NOTE ...

EDIFICE Released Web Site Celebrating 30th Anniversary

EDIFICE, a leader in adult casual wear with its modern style proposals based on French chic, celebrates its 30th anniversary this year. IN FOCUS was in charge of website production. The brand identity that has been built up over the course of 30 years is expressed throughout the site with various gimmicks such as video...

Launch of the second BEAMS + STARBUCKS collaboration project “The Timeless ＆ Uplifting COFFEE Style”

The second BEAMS + STARBUCKS collaboration project has launched. Items featuring college fonts and pennant designs inspired by American casual style have been available online since June 26th. IN FOCUS was in charge of website production, visual concept development, still photography, and movie production. The theme is...