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Official Website Launch for GORA KADAN FUJI GOLF to Mark Grand Opening
ProjectAs part of the Gora Kadan resort, the prestigious golf course with a legacy dating back to the 1960s has been renewed and reopened under the name “GORA KADAN FUJI GOLF.” IN FOCUS was in charge of the concept movie and website production. While keeping in mind the role of the golf course as a main visual element, the fi...
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Mila Owen Releases Web-Exclusive Collection Featuring Anna Murashige
ProjectMila Owen, known for its refined and contemporary take on timeless basics, has unveiled its web-exclusive collection series “Chakuchaku.” The collection features versatile, seasonless pieces styled by talent Anna Murashige in a 10-day mix-and-match look format. Alongside her personal comments as a long-time fan of the ...
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Jewelry Brand ete’s Owned Media “Journal du ete” Releases Its Spring 2025 Collection
ProjectIN FOCUS has been in charge of website production and content direction for the owned media “Journal du ete”of the jewelry brand “ete.” The latest content is now available. This time, as part of a collaborative project with the stores, an audio guide campaign has been launched. Narrated by model Miyuki Arihara, the gui...
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Brooklyn Parlor, a Café by Blue Note Japan, Undergoes Rebranding
ProjectBrooklyn Parlor, the café by Blue Note Japan that has delivered special moments where music, food, and books intersect under the concept of “All the wasteful and elegant things in life,” has undergone a rebranding. IN FOCUS was in charge of the entire visual communication design for this project, from rebuilding the CI...
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The New Catalog for PILOT’s Luxury Maki-e Fountain Pen Brand “Namiki” Is Now Available
ProjectFounded in 1930, “Namiki” is a luxury fountain pen brand renowned worldwide as the pinnacle of Japanese maki-e craftsmanship, embodying the beauty of Japan’s traditional culture. IN FOCUS was in charge of the renewal of the Namiki catalog, creating a publication that captures the unique atmosphere of each maki-e design...
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The Global Website of Tanegashima Wagyu Brand “Kajiya Beef” Has Been Released
ProjectINFOCUS has overseen the rebranding of “Kajiya Beef,” a premium wagyu brand from Tanegashima, in preparation for its global expansion. The project encompassed logo design, web design and development, copywriting, and photography—comprehensively redefining the brand’s visual and conceptual identity. The website was desi...
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AlphaTheta Releases Next-Generation DJ Player “CDJ-3000X”
ProjectAlphaTheta has released the next-generation professional DJ player CDJ-3000X, equipped with cloud and streaming support, in September 2025. IN FOCUS was in charge of the photo production and the creation of the product’s web page. AlphaTheta https://alphatheta.com/en/product/player/cdj-3000x/black/ CREDITS CREATIVE DIR...
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Official Artist Website for Dance & Vocal Group “STARGLOW” Launched
ProjectWe have created the official artist website for “STARGLOW,” a five-member dance and vocal group consisting of RUI, TAIKI, KANON, GOICHI, and ADAM, formed through BMSG’s audition program “THE LAST PIECE.” The website embodies their concept: “Like reaching for stars that seem beyond reach, they continue chasing grand dre...
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Gen Hoshino's “Dead End” Music Video Released
ProjectThe music video for Gen Hoshino’s new song “Dead End” has been released. IN FOCUS was in charge of production coordination. The song serves as the theme song for the film “Hiraba no Tsuki.” The video carefully portrays Hoshino’s distinctive soft and warm sensibility. Gen Hoshino https://youtu.be/BIY08jJ-PJg?si=X_l-X9cj...
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Launched the Brand and Special Sites for Kirin Beer’s New Product “KIRIN GOOD ALE,” Also Produced SNS Content and Product Launch Video
ProjectKirin Brewery Company, Limited has launched a new brand, “Kirin Good Ale,” on October 7, positioning it as the company’s third core pillar following “Kirin Ichiban Shibori Draft Beer” and “Kirin Beer Harekaze.” Born from the desire to “create great beer that brightens Japan’s future,” this beer was crafted to deliver “...
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In-Store Video for Uniform Brand FARANG WORKWEAR Released
ProjectAn in-store video has been created for FARANG WORKWEAR, a new brand by workwear and uniform manufacturer CO-COS, featuring the parkour team “Team Farang.” In this film, each member of “Team Farang” is portrayed as a hero, embarking on a mission to help people through dynamic parkour action. The opening features a real ...
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Media Website Created for “The Update,” a Talk Series Exploring the “Now” of Society
Project“The Update” is a podcast produced by Leave a Nest Knowledge. It is a talk series that explores the “now” of society through candid conversations with guests at the forefront, including researchers, business professionals, and government representatives. IN FOCUS was in charge of the website production. Through a struc...
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Service Website Launched for “Pompon!”, a Document-Sharing Platform for the AI-Native Generation
Project“Pompon!” is a knowledge exploration platform powered by generative AI. With features such as high-precision page-level search, AI-powered automatic summaries, and integrations with Slack and Salesforce, the service enables users to quickly extract the information they need from internal documents. IN FOCUS was in char...
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Meal Delivery Service “Tsukurioki.jp” Rebrands as home-cooked meal subscription Service “Tsuklio”
ProjectIn March 2026, Antway evolved its core meal delivery service “Tsukurioki.jp” into the home-cooked meal subscription service “Tsuklio” as part of a larger rebranding initiative. IN FOCUS was in charge of the production of the renewed brand website, as well as photography and film production used across the website and s...