News

Columbia “Omni-Freeze ZERO” 2025SS TV commercial Released

Outdoor and sportswear brand Columbia has introduced its 2025 Spring/Summer collection featuring the sweat-activated cooling technology “Omni-Freeze ZERO.” IN FOCUS was in charge of the 2025SS TV commercial. The film expresses the lightness of bodily movement and the function of cooling the fabric itself by utilizing m...

“SHOGUN PIZZA,” a New Brand Born from Shogun Burger, Opens on Shibuya Spain-zaka

“SHOGUN PIZZA” is a sister brand of Shogun Burger, proposing a new style of “Japanese pizza” designed to be enjoyed with one hand. With careful attention to the balance of dough and toppings, the pizza is easy to eat while still offering a satisfying and substantial experience. Combining casual accessibility with authe...

CLOUD NINE to Host Music Festival “Zipangu” in Los Angeles

CLOUD NINE, a music and entertainment agency representing numerous artists and creators, including Ado, will host a large-scale Japanese music festival, “CLOUD NINE presents Zipangu JAPANESE MUSIC EVENT 2026,” in May 2026 at “Brookside at the Rose Bowl” in Los Angeles, USA. The event will be produced by GOLDENVOICE, th...

Launch Film for Stock Trading App “Woodstock” Released

The stock trading app “Woodstock” offers a new investment experience that redefines conventional standards, featuring “completely zero commission” and 24-hour access to U.S. stock trading. IN FOCUS was in charge of the planning and production of the video accompanying the product launch of “Woodstock,” conveying the br...

Launch of the Website for “THE HALL,” a New Space in Harajuku

“en one tokyo,” a creative agency centered on art, has opened a new pop-up space, “THE HALL,” along with the restaurant “THE TUNNEL,” at the commercial complex “Harajuku Quest” in Harajuku. IN FOCUS was in charge of designing and developing the website for THE HALL. To celebrate the opening, an installation and spatial...

Blank Apparel Brand “United Athle” Unveils Its Spring/Summer 2026 Collection, Featuring a Collaboration with Kosuke Kawamura

With a concept centered on “a wide range of products and reliable quality,” blank apparel brand “United Athle,” known for its heavy-duty craftsmanship and over 90 years of history, particularly in T-shirts, has unveiled its Spring/Summer 2026 collection. As a special content, the brand collaborated with collage artist ...

PILOT Launches New “Frixion Synergy 3”

Leading writing instrument manufacturer PILOT has released its new product, the “Frixion Synergy 3.” This erasable three-color ballpoint pen, designed for frequent use in business settings, features the newly developed “Synergy Tip,” delivering a fine yet exceptionally smooth writing experience. IN FOCUS was in charge ...

Akatsuki’s Fan Community Support Service “CRAYON” Refreshes Its Website as Part of a Major Service Expansion

“CRAYON,” a platform that provides official app development services for the entertainment industry, has renewed its website in line with the expansion of its business domains. In addition to its existing fan community support services, “CRAYON” now offers promotion support and global marketing support, rolling out a n...

Brand Website Renewal for Fragrance Brand RISING WAVE

The long-selling “Free Series” from the men’s fragrance brand RISING WAVE, developed by FITS Corporation K.K, has been redesigned. While retaining its three signature scents, fresh Light Blue, Sunset Pink, and Coral White, the bottle design has evolved into a refined, rounded shape that fits comfortably in the hand. IN...

New Bavaria Non-Alcoholic Beer Commercial Released

The new commercial “0.0% Lemon” for Bavaria, the Dutch non-alcoholic beer brand, has been released. IN FOCUS handled the direction for the commercial. It expresses a refreshing “full-on lemon” sensation that rivals beer, along with a positive worldview that brings an involuntary smile. CREDITS CAST : Wakana Kokubun, IO...

Uber Eats × fragment × KOMINE Limited-Edition Jacket for Delivery Partners

Uber Eats Japan collaborated with fragment, led by Hiroshi Fujiwara, and motorcycle apparel brand KOMINE to create a jacket with a design exclusive to delivery partners. Developed with the intention of enhancing safety awareness during deliveries through fashion, the jacket combines a functional, minimalist design with...

NIKE – TOKYO AFTER DARK AT SHIBUYA

NIKE’s event, “TOKYO AFTER DARK AT SHIBUYA” was held in this summer for all athletes under the philosophy, “IF YOU HAVE A BODY, YOU ARE AN ATHLETE”. IN FOCUS was in charge of making a booth that supplies interactive experience. If you input your pledge of the theme, “Why do I move?”, and sign to the camera with a marke...

Channel 47

Channel 47 is a project that conveys the appeal of Japan and its regions to the world with the power of entertainment. IN FOCUS sympathized with the project’s objective of “conveying Japanese traditions and culture to the world”, and participated as a project partner. We have been involved in the proj...

Lyquor Labs, a San Francisco-based blockchain hosting service, has launched its website.

Following our brand identity work for San Francisco-based blockchain startup, Lyquor Labs, IN FOCUS New York took on the web design and development work for the brand’s launch site. To reflect their position as an innovative blockchain pioneer, we built an immersive digital experience featuring interactive WebGL elemen...