News

AlphaTheta Releases Next-Generation DJ Player “CDJ-3000X”

AlphaTheta has released the next-generation professional DJ player CDJ-3000X, equipped with cloud and streaming support, in September 2025. IN FOCUS was in charge of the photo production and the creation of the product’s web page. AlphaTheta https://alphatheta.com/en/product/player/cdj-3000x/black/ CREDITS CREATIVE DIR...

Official Artist Website for Dance ＆ Vocal Group “STARGLOW” Launched

We have created the official artist website for “STARGLOW,” a five-member dance and vocal group consisting of RUI, TAIKI, KANON, GOICHI, and ADAM, formed through BMSG’s audition program “THE LAST PIECE.” The website embodies their concept: “Like reaching for stars that seem beyond reach, they continue chasing grand dre...

Gen Hoshino's “Dead End” Music Video Released

The music video for Gen Hoshino’s new song “Dead End” has been released. IN FOCUS was in charge of production coordination. The song serves as the theme song for the film “Hiraba no Tsuki.” The video carefully portrays Hoshino’s distinctive soft and warm sensibility. Gen Hoshino https://youtu.be/BIY08jJ-PJg?si=X_l-X9cj...

Launched the Brand and Special Sites for Kirin Beer’s New Product “KIRIN GOOD ALE,” Also Produced SNS Content and Product Launch Video

Kirin Brewery Company, Limited has launched a new brand, “Kirin Good Ale,” on October 7, positioning it as the company’s third core pillar following “Kirin Ichiban Shibori Draft Beer” and “Kirin Beer Harekaze.” Born from the desire to “create great beer that brightens Japan’s future,” this beer was crafted to deliver “...

Media Website Created for “The Update,” a Talk Series Exploring the “Now” of Society

“The Update” is a podcast produced by Leave a Nest Knowledge. It is a talk series that explores the “now” of society through candid conversations with guests at the forefront, including researchers, business professionals, and government representatives. IN FOCUS was in charge of the website production. Through a struc...

Service Website Launched for “Pompon!”, a Document-Sharing Platform for the AI-Native Generation

“Pompon!” is a knowledge exploration platform powered by generative AI. With features such as high-precision page-level search, AI-powered automatic summaries, and integrations with Slack and Salesforce, the service enables users to quickly extract the information they need from internal documents. IN FOCUS was in char...

Meal Delivery Service “Tsukurioki.jp” Rebrands as home-cooked meal subscription Service “Tsuklio”

In March 2026, Antway evolved its core meal delivery service “Tsukurioki.jp” into the home-cooked meal subscription service “Tsuklio” as part of a larger rebranding initiative. IN FOCUS was in charge of the production of the renewed brand website, as well as photography and film production used across the website and s...

Invitation for the Exclusive Preview Tasting Party by Yebisu × Dewar's Selected for the “40th All Japan DM Award”

The invitation we designed for the exclusive preview tasting party celebrating the collaboration beer between “Yebisu” and “Dewar’s” has been selected for the “40th All Japan DM Award” One of Japan’s largest direct mail award programs, the award recognizes outstanding works distinguished by excellence in both strategy ...

Yamaha Releases Product Movie for Its New Electone Model

Yamaha Corporation has announced its new Electone model, the “Electone STAGEA ELS-03 Series.” IN FOCUS was in charge of producing the product movie and key visuals. This latest model introduces a new feature, “Live Expression Control,” which allows performers to express their emotions in real time. Through illustrated ...

Seven-Member Group “IMP.” from TOBE Releases 5th Single “INVADER”

The seven-member group "IMP." from TOBE releases their 5th single "INVADER" on April 13. "IMP." made their global debut in 2023 with the digital single "CRUISIN’." In January 2026, they kicked off their arena tour, "IMP. LIVE TOUR 2026 MAGenter." Their Yokohama Arena shows in Kanagawa drew a total of 45,000 attendees a...

Columbia “Omni-Heat Infinity” 2025AW TV commercial Released

Outdoor and sportswear brand Columbia has once again introduced a waterproof down jacket equipped with its proprietary heat-reflective insulation technology, “Omni-Heat Infinity.” Following the 2025SS campaign, IN FOCUS was also in charge of the 2025AW TV commercial. The film expresses the heat reflection generated by ...

Columbia “Omni-Freeze ZERO” 2025SS TV commercial Released

Outdoor and sportswear brand Columbia has introduced its 2025 Spring/Summer collection featuring the sweat-activated cooling technology “Omni-Freeze ZERO.” IN FOCUS was in charge of the 2025SS TV commercial. The film expresses the lightness of bodily movement and the function of cooling the fabric itself by utilizing m...

“SHOGUN PIZZA,” a New Brand Born from Shogun Burger, Opens on Shibuya Spain-zaka

“SHOGUN PIZZA” is a sister brand of Shogun Burger, proposing a new style of “Japanese pizza” designed to be enjoyed with one hand. With careful attention to the balance of dough and toppings, the pizza is easy to eat while still offering a satisfying and substantial experience. Combining casual accessibility with authe...

CLOUD NINE to Host Music Festival “Zipangu” in Los Angeles

CLOUD NINE, a music and entertainment agency representing numerous artists and creators, including Ado, will host a large-scale Japanese music festival, “CLOUD NINE presents Zipangu JAPANESE MUSIC EVENT 2026,” in May 2026 at “Brookside at the Rose Bowl” in Los Angeles, USA. The event will be produced by GOLDENVOICE, th...