Hoegaarden renewed the website as part of a packaging and communications revamp.

In the spring of 2024, Hoegaarden, a Belgian white beer, renewed its packaging and communication. The message, “FIND YOUR MOMENT” (me and Hoegaarden), expresses the company’s desire to continue to be a part of people’s lives as a beer that provides “personal and enriching moments” in...

LUMINE Yokohama will hold “THANKS DAYS 2024 SPRING”.

LUMINE YOKOHAMA will hold “LUMINE YOKOHAMA THANKS DAYS 2024 SPRING,” a five day event from April 18 to 22, with the aim of giving back to customers for their daily appreciation. IN FOCUS was in charge of art direction and design of the visuals used to announce the policy. The visual of a bouquet of flowers ...

GINZA SIX campaign “DOKIDOKI 2024” LP has launched.

GINZA SIX has launched its spring 2024 campaign, DOKIDOKI 2024. The campaign visual, with “Ginza’s Magma” as its key sentence and based on the concept of the vibrancy of life, was created by the Hara Design Institute of Nippon Design Center. IN FOCUS was in charge of producing the campaign LP. This ye...

24SS season visuals for PIMENTÉ, a new select shop/brand from Sotheby’s League.

Sotheby’s League, which develops lifestyle brands such as Ron Herman and Afternoon Tea, launched the select shop/brand PIMENTÉ in September 2023, focusing on fashion accessories with a touch of spice. It offers items that add excitement to fashion for adult women, and the 24SS collection proposes a unique safari ...

Video creative company Village has renewed its corporate website.

Village, a video creative company that produces commercials and web movies led by its director, has renewed its corporate website. The sharp design is interspersed with humorous elements to express the thoroughness and playfulness of the members. Village https://villageinc.co.jp/ – CREDIT WEB DIRECTION : Wang Shuqiang ...

EXIDEA launched “W/A,” a solution for rebranding B-to-B companies.

EXIDEA, a company that manages web media, provides web marketing support, and offers SaaS tools, has launched “W/A,” a solution that encourages corporate growth through Context Branding with the idea of “Eliminate the unintelligible and excite the world.”. IN FOCUS was in charge of creative area...

SpeakBUDDY, a startup offering English acquisition services, renewed its corporate Website.

SpeakBUDDY, a startup that provides a variety of language acquisition services, including an AI English conversation app using the latest technology, has developed a new 5-year vision and values. SpeakBUDDY has also created a visual corporate identity in line with its existing mission of “Achieve true language ac...

Channel 47

Channel 47 is a project that conveys the appeal of Japan and its regions to the world with the power of entertainment. IN FOCUS sympathized with the project’s objective of “conveying Japanese traditions and culture to the world”, and participated as a project partner. We have been involved in the proj...

NIKE – TOKYO AFTER DARK AT SHIBUYA

NIKE’s event, “TOKYO AFTER DARK AT SHIBUYA” was held in this summer for all athletes under the philosophy, “IF YOU HAVE A BODY, YOU ARE AN ATHLETE”. IN FOCUS was in charge of making a booth that supplies interactive experience. If you input your pledge of the theme, “Why do I move?”, and sign to the camera with a marke...

The special website and movie for the ‘Häagen-Dazs ICE CREAM FACTORY TOUR’ have been launched.

In celebration of Häagen-Dazs Japan’s 40th anniversary, the website and movie have been released that allow a virtual factory tour via 3DCG, live-action footage, and animation, showcasing the processes, dedication, and secrets behind making Häagen-Dazs ice cream. IN FOCUS was responsible for planning, direction, ...

Jewelry brand ete’s owned media “Journal du ete” released its spring 2024 collection.

The latest content of “Journal du ete,” the owned media of jewelry brand “ete,” for which IN FOCUS is in charge of website production and content direction, was released. For the launch of the Spring 2024 collection, under the theme of “Ear Game,” we proposed layering ear jewelry to ...

More than 90 years old basic apparel brand “United Athle” released the Spring/Summer 2024 Collection.

“United Athle”, a long-established brand with a 90-year-plus history of making heavy-duty apparel, including basic T-shirts, based on the concept of “a wide variety and reliable quality,” has released its Spring/Summer 2024 collection. IN FOCUS was in charge of the creative areas such as the lookbook, movie, and websit...

STMN, a startup company with strengths in “People and Organization” and “Technology,” renewed its website.

The company was founded in August 2016 to realize its management philosophy of “Delivering inspiration and spreading happiness to as many people as possible. STMN Inc. offers several services in the HR Tech field, including “TUNAG” and has renewed its website. IN FOCUS was in charge of creative areas ...

Kaonavi’s “Talent Management Professional” LP was launched.

Kaonavi, a provider of talent management systems that accelerate strategic human resource management by discovering the individuality and talent of employees, has created a certification system to prove their talent management skills: “Talent Management Professional”. IN FOCUS was in charge of creating a la...