Soutetsu’s 60th Anniversary Ad Wins Grand Prize in the Anniversary Category at the 73rd Nikkei Advertising Awards

The 60th-anniversary advertisement for Soutetsu Corporation, a steel processing company based in Hitachi, Ibaraki, has won the Grand Prize in the Anniversary category at the 73rd Nikkei Advertising Awards. Tsubasa Tsukidate of the IN FOCUS graphic team was in charge of art direction and design for this project. Soutets...

SOLARITA releases reed diffuser that expresses the individuality of each of the five elements in its fragrance

SOLARITA, known for its daily horoscope services rooted in both Western and Eastern astrology, has launched a new reed diffuser collection. The products express the five ancient Chinese elements “wood, fire, earth, metal, and water” through unique fragrances. IN FOCUS was in charge of the complete package design and ar...

Casper Kent’s Exhibition “Offline” at CONTRAST : 800 Polaroids Spanning a Decade

Casper Kent from the UK is holding an exhibition and book launch “Offline” at our creative studio “CONTRAST” on November 16th, Saturday, and 17th, Sunday. The exhibition features 800 polaroids spanning the past 10 years. Please join us at the opening party on November 15th, Friday from 18:00 to 21:00 to launch his new ...

Novelist Keiichiro Hirano Writes an Essay for Small Luxury Hotel UMITO

UMITO, which operates small luxury hotels across Japan with the concept of “a private retreat by the sea,” has enlisted novelist Keiichiro Hirano as part of a promotional campaign. Inspired by his stay at UMITO Kamakura Yuigahama, Hirano has penned an original essay, “Time with the Sea”. IN FOCUS was in charge of plann...

Created CI for Lyquor Labs, a blockchain hosting service in San Francisco

Brand identity for blockchain hosting service, Lyquor Labs. The company was founded in 2024 in San Francisco by blockchain veterans Lizan Zhou and Ted Yin. IN FOCUS created the corporate identity. Inspired by the fluidity of the cloud-based technology, the logo is designed to resemble 「水」 the Chinese symbol for water w...

Frontier Consulting Launches Website for BSC Business to Enhance Office Building Real Estate Value

Frontier Consulting, whose purpose is “Shaping the Future of Workers and Workplaces,” operates its Building Solution Consulting (BSC) business, which focuses on maximizing the asset value of office buildings for property owners through renovation proposals and execution. Following the development of Frontier Consulting...

“SEITARO DESIGN GROUP” Website Featured in the Magazine “Web Designing”

The website of “SEITARO DESIGN GROUP” produced by IN FOCUS was featured in the December 2024 issue of “Web Designing”, a web design and digital marketing magazine. Please take a look. Designer Shimura and engineer Takahashi explain how the message and vision of the Seitaro Design Group were expressed through the websit...

“Ladder Project” Website Launched to Create New Value and Possibilities in Art

“The Ladder Project” is an artist development initiative launched by the Daimaru Matsuzakaya Department. It supports the creation and career progression of the next generation of artists. IN FOCUS was in charge of logo design, website production, and copywriting. The meaning of “ladder” is expressed on the website as t...

Audio Visual Artist suiteru’s First Solo Exhibition “Waves and Particles” at CONTRAST

IN FOCUS is pleased to announce the first solo exhibition “Waves and Particles” by Kyoto-based audiovisual artist suiteru from October 20th, Sunday to November 3rd, Sunday at our creative studio “CONTRAST”. This exhibition will showcase a series of audio-reactive works that blend the concepts of waves and particles, as...

CANADA GOOSE Opens Flagship Store and Launches Special Brand Movie on a Dedicated Website

Since its establishment in Toronto, Canada in 1957, CANADA GOOSE has continued to produce down parka products in Canada, and has been providing products that value craftsmanship and focus on authentic manufacturing for over 65 years. Its quality and commitment to quality are widely loved around the world. On September ...

Exhibition “Future in Motion” by the design project “FlexibleVisual SPCE” at CONTRAST

The first exhibition “Future in Motion” by the design project “FlexibleVisual SPCE (Flexible Visual Space)” will be held at our creative studio “CONTRAST” from Tuesday, October 8th to Monday, 14th. FlexibleVisual SPCE is an up-and-coming design project founded by designer John June James. The theme of the first season ...

“Memories of Prose | Town, Words, and Sometimes Sake by muda” featuring Yosuke Kubozuka on YouTube

The third installment of “Memories of Prose | Town, Words, and Sometimes Sake by muda,” a cultural media project for adults who appreciate the beauty of the unnecessary, has been released. In this episode, Yosuke Kubozuka, an actor and reggae DJ known for his versatile career, takes us around the streets of Osaka, shar...

Feature Article on Spike Lee’s Iconic Film “Do the Right Thing” Now Published on UNION TOKYO’s Website

The select store “UNION TOKYO” has been publishing the web content “KNOW THE LEDGE” on its brand website, which conveys the legendary culture that is indispensable to the store’s identity. In the latest installment, the series features “Do the Right Thing”, the iconic film by director Spike Lee. Set in 1980s Broo...

Award-Winning Project from the “Promotional Competition” Now Distributing JOYSOUND’s “Let’s Go Karaoke After This Coaster”

The project team, including IN FOCUS graphic team member Tsubasa Tsukidate, won both the Silver Award and the Sponsor’s Award in two categories at the “15th Promotional Planning Competition (Sales Promotion Competition)” held by Senden-Kaigi last September. Their award-winning idea, JOYSOUND’s “Let’s Go Karaoke After T...