A new hair care brand Qurap website was launched.

Qurap is a wrapping beauty brand developed based on the concept of “Enveloping with beauty.”, with the core idea of “leading people to enjoy their favorite hairstyles by increasing the positive impact on their hair” rather than “taking an approach to reduce the negative impact that causes ...

Hoegaarden renewed the website as part of a packaging and communications revamp.

In the spring of 2024, Hoegaarden, a Belgian white beer, renewed its packaging and communication. The message, “FIND YOUR MOMENT” (me and Hoegaarden), expresses the company’s desire to continue to be a part of people’s lives as a beer that provides “personal and enriching moments” in...

IN FOCUS website has been updated.

IN FOCUS, which entered its 13th term in March, has updated its website. In anticipation of the re-launch of IN FOCUS NEW YORK this term, we have acquired the global domain infocusinc.com. On the TEAM page, we have introduced our 40-strong staff and added a new section on CREATIVE PARTNERS, which includes Actuel img, C...

LUMINE Yokohama will hold “THANKS DAYS 2024 SPRING”.

LUMINE YOKOHAMA will hold “LUMINE YOKOHAMA THANKS DAYS 2024 SPRING,” a five day event from April 18 to 22, with the aim of giving back to customers for their daily appreciation. IN FOCUS was in charge of art direction and design of the visuals used to announce the policy. The visual of a bouquet of flowers ...

GINZA SIX campaign “DOKIDOKI 2024” LP has launched.

GINZA SIX has launched its spring 2024 campaign, DOKIDOKI 2024. The campaign visual, with “Ginza’s Magma” as its key sentence and based on the concept of the vibrancy of life, was created by the Hara Design Institute of Nippon Design Center. IN FOCUS was in charge of producing the campaign LP. This ye...

24SS season visuals for PIMENTÉ, a new select shop/brand from Sotheby’s League.

Sotheby’s League, which develops lifestyle brands such as Ron Herman and Afternoon Tea, launched the select shop/brand PIMENTÉ in September 2023, focusing on fashion accessories with a touch of spice. It offers items that add excitement to fashion for adult women, and the 24SS collection proposes a unique safari ...

“VWFNDR™- SHOWCASE,” showcasing KEIRIN to explore the possibilities of cameras and photography, at CONTRAST.

Nuevo.Tokyo, Mireia Gordi I Vila, and Lucas Seidenfaden are holding an open showcase “VWFNDR™— SHOWCASE” to celebrate one year of launching both VWFNDR (viewfinder) as a platform and KEIRIN as their inaugural project at our creative studio “CONTRAST”. on April 20th, Saturday, and 21st, Sunday. VWFNDR is a series ...

Video creative company Village has renewed its corporate website.

Village, a video creative company that produces commercials and web movies led by its director, has renewed its corporate website. The sharp design is interspersed with humorous elements to express the thoroughness and playfulness of the members. Village https://villageinc.co.jp/ – CREDIT WEB DIRECTION : Wang Shuqiang ...

A solo exhibition by Tapetum, an art collective that observes and expresses natural objects from a cultural and biological perspective, will be held at CONTRAST.

Tokyo-based art collective Tapetum is holding a two-day exhibition “CASE STUDY EXHIBITION 03” from April 13th, Saturday and 14th, Sunday at our creative studio “CONTRAST”. Tapetum takes an experimental approach to expressing the beauty and richness found in natural objects by observing them from a cultural ...

EXIDEA launched “W/A,” a solution for rebranding B-to-B companies.

EXIDEA, a company that manages web media, provides web marketing support, and offers SaaS tools, has launched “W/A,” a solution that encourages corporate growth through Context Branding with the idea of “Eliminate the unintelligible and excite the world.”. IN FOCUS was in charge of creative area...

IN FOCUS is looking for new staff to join our team.

IN FOCUS is currently seeking new staff to enhance our team even further. Accounting / General Affairs Video Producer Video Production Manager Recruitment page https://infocusinc.com/jobs/ CINRA.JOB is now accepting applications. Please take a look at the past interview articles. CINRA.JOB https://job.cinra.net/company...

SpeakBUDDY, a startup offering English acquisition services, renewed its corporate Website.

SpeakBUDDY, a startup that provides a variety of language acquisition services, including an AI English conversation app using the latest technology, has developed a new 5-year vision and values. SpeakBUDDY has also created a visual corporate identity in line with its existing mission of “Achieve true language ac...

IN FOCUS resumes overseas projects with launch of IN FOCUS NEW YORK.

IN FOCUS relaunches its overseas division with “IN FOCUS NEW YORK,” previously postponed due to the Coronavirus pandemic. Nate Cover joins the team as Creative Director of Global Projects. Alongside CEO Tadamasa Iguchi, the team intends to quickly ramp up projects in the New York market—and beyond—beginning in Spring 2...

The website of “CONTRAST,” a creative space operated by IN FOCUS, has been renewed.

CONTRAST is a creative studio operated by IN FOCUS, which opened in 2022. The interior, based on a 45-year-old structure, was created under the concept of “reconstruction. The space not only serves as its own creative space but also aims to be widely open to the public, providing a space for continuous and experi...