A new commercial for ANLAN’s “Rose Lumi,” a beauty device based on the concept of “a beauty device you can continue using without hesitation or pressure,” has been released.
IN FOCUS was responsible for the direction and copywriting. The commercial depicts brand ambassador Mizuki Yamamoto naturally incorporating “Rose Lumi” into her morning and evening routines, expressing the appeal of effortless self-care through an authentic, relatable perspective.
The visual direction also centers on ANLAN’s signature pink light, creating a soft yet memorable atmosphere. The commercial aims to balance the product’s functionality with its emotional appeal.
CREDITS
DIRECTION / PLANNING : Taiju Nakajima (IN FOCUS)
ASSISTANT DIRECTION : Shigetake Hashimoto
CINEMATOGRAPHY : Shota Konnai
LIGHTING DIRECTION : Ryuto Ogawa
PROP STYLING : Qaicodo
RECORDING : Jun Kuwabara
STYLING : Aya Kurosaki
HAIR & MAKE-UP : Yuko Aika
OFFLINE EDIT : Haruna Kitagawa (IN FOCUS)
ONLINE EDIT : Akihito Suzuki
COLOR : Youri Sakata
MUSIC : Ryoji Saito
MA : L’ESPACE VISION
PRODUCTION MANAGEMENT : Rina Matsuo (CNS), Hyeonkyeong (CNS)
PRODUCE : Daisuke Maeda (CNS)
CAST : Mizuki Yamamoto