A collaboration commercial for the heated tobacco device “Ploom AURA” and Novelbright has been released. IN FOCUS was responsible for directing the commercial.
The video features all members of the band and uses Novelbright’s song “Canopus.” In addition to their performance on stage, it captures the members in their everyday moments during rehearsals, breaks, and in the dressing room—scenes that are not usually seen—while naturally portraying the presence of Ploom as part of these moments with a sense of realism.
CREDITS
CAST : Novelbright
DIRECTION : Taiju Nakajima (IN FOCUS)
ASSISTANT DIRECTION : Reggie White
CINEMATOGRAPHY : KOYA
1st AC : Yuto Shibata
VHS : Shota Konnai
LIGHTING DIRECTION : Ryo Ueda
SET DESIGN : Yuichi Ishida
STYLING : Hayato Takada
HAIR & MAKE-UP : Momoka Matayoshi
OFFLINE EDIT : Hiroki Araki
ONLINE EDIT : Tomoya Sugino
COLOR GRADING : Haruka Ariga
RECORDING / SOUND DESIGN / MA : Erito Ayaki
PRODUCTION MANAGEMENT : Mako Kumondai (DASH)
LINE PRODUCE : Sohei Shimada (DASH)
PRODUCE : Madoka Katsumata (DASH) / Yuma Nagakawa (DASH)
AGENCY : DENTSU
CREATIVE DIRECTION : Takahiro Oto
PLANNING / COPYWRITING : Momoka Fukuyado