jig.jp Co., Ltd., in collaboration with long-established eyewear manufacturer BOSTON CLUB in Sabae, Fukui, and Cellid Inc., a company specializing in optical technology, has launched the AR glasses “SABERA,” a smart eyewear brand from Japan.
IN FOCUS was responsible for the planning and production of the promotional film and graphics for the launch of the brand and product. To communicate the appeal of the product, which combines advanced optical technologies, the film visualizes the wearer’s point of view, the information displayed through the glasses, and scenes of naturally incorporating the product into everyday life.
In addition to highlighting its advanced technology, the visuals were designed to convey the product’s appeal as stylish eyewear and its presence as a product that naturally blends into everyday life, carefully crafting a visual world that reflects both its functionality and design.
CREDITS
DIRECTION : Taiju Nakajima (IN FOCUS)
CINEMATOGRAPHY : Toshiki Matsumura (OFBYFOR TOKYO)
LIGHTING DIRECTION : Ryuto Ogawa
OFFLINE EDIT : Haruna Kitagawa (IN FOCUS)
ONLINE EDIT : Tomoya Sugino
MA : L’ESPACE VISION
COLOR : Sota Ito
HAIR & MAKE-UP : Sumire Ono
STYLING : Takumi Urisaka
CAST : NAO (BABY BOO), Atsuyuki Korechika (Yoshimoto Kogyo Holdings Co., Ltd.)
PRODUCE : Kazuki Sekiyama (IN FOCUS)
PRODUCTION MANAGEMENT : Tomoyuki Ishizaki (IN FOCUS)