The invitation we designed for the exclusive preview tasting party celebrating the collaboration beer between “Yebisu” and “Dewar’s” has been selected for the “40th All Japan DM Award”
One of Japan’s largest direct mail award programs, the award recognizes outstanding works distinguished by excellence in both strategy and creativity.
To embody the heritage and prestige shared by both brands, the invitation features heavyweight paper stock and matte foil stamping, expressing a refined sense of luxury through the contrast of black and gold.
In addition, to elevate the event concept “Unlock The Night” into a physical experience, the act of pulling the invitation from its sleeve was designed to evoke the opening of a door into a deep nocturnal world.
The project was recognized for encapsulating the worlds of these two historic brands into a single immersive “experience,” and was selected from among numerous entries.
The 40th All Japan DM Award
https://www.dm-award.jp/
CREDITS
ART DIRECTION / DESIGN : Tsubasa Tsukidate (IN FOCUS)