Following its collaboration with PEANUTS, Mila Owen has launched a new collection focused on functional fabrics for summer. Titled “CLOSER TO THE SUMMER SUN.”, the collection features new materials that block UV and infrared rays, as well as fabrics with a long-lasting cooling touch. Staying true to Mila Owen’s sophisticated take on timeless basics, the collection offers apparel designed for a more comfortable summer.
IN FOCUS was responsible for the creative production of the campaign, including the key visuals, landing page design, and film.
With “An Adult Resort” as the shooting concept, the campaign was photographed in a sunlit location under clear blue skies. Combined with cool, lightweight styling, the visuals capture the relaxed and comfortable mood of summer.
CLOSER TO THE SUMMER SUN.｜Mila Owen
https://milaowen.com/Page/feature/2026/0618/?plan=MO260618fair
CREDITS
ART DIRECTION : Anna Senzaki (IN FOCUS)
CREATIVE PRODUCE : Yohsuke Watanabe (IN FOCUS)
FASHION DIRECTION : Ayana Takeuchi
PHOTOGRAPHY : Local Artist
CINEMATOGRAPHY : Rei Takaji
STYLING : Saki Nakazawa
HAIR & MAKE-UP : Yuka Toyama (mod’s hair)
MODEL : Chrissy (TOKYO REBELS), Paloma Suarez (Agency NÓI)
PRODUCE : Satoru Komura (IN FOCUS)
PRODUCTION MANAGEMENT : Shiori Saeki (IN FOCUS)
AGENCY : WHITE AGENCY
CLIENT : MASH Style Lab Co., Ltd.