Founded in Tokyo in 2005, MENSHO has grown into a globally recognized ramen brand with locations across more than 20 cities in six countries. We redesigned the brand’s official website to better reflect its identity, philosophy, and international presence.
Over the years, MENSHO has created more than 1,000 ramen varieties, including numerous limited-edition offerings. At the heart of this remarkable creativity lies its “Farm to Bowl” philosophy—an uncompromising commitment to sourcing the finest ingredients directly from their origins and transforming them into an exceptional bowl of ramen. From personally visiting producers and carefully selecting ingredients to crafting house-made noodles and refining every step of the cooking process, MENSHO pursues excellence without compromise. The brand also embraces innovation, incorporating new technologies such as producing its original ramen bowls using 3D printing.
For this renewal, we translated the vision and personality of founder and renowned ramen innovator Tomoharu Shono into a cohesive digital experience that embodies MENSHO’s unique worldview. We also restructured the website by integrating the previously separate restaurant websites into a single global platform, bringing together store and menu information from both Japan and overseas. The new site is designed to make information easy to find and navigate for users around the world, regardless of country or region.
MENSHO
https://mensho.com/
CREDITS
ART DIRECTION, WEB DIRECTION : Atsushi Kaneishi (IN FOCUS)
WEB DESIGN : Yohei Takahashi (IN FOCUS)
PROGRAMMING : Hiroki Goto (IN FOCUS)
PRODUCE : Kento Inada (IN FOCUS)
FILM : Yu Nakajima (kofuba)