New products for 2026 have been released by KiSS, the cosmetics brand developed by ISEHAN, a comprehensive cosmetics manufacturer with a history dating back to the Edo period. With the concept “I kiss myself,” the brand offers multifunctional cosmetics while staying close to women who wear makeup for themselves.
IN FOCUS was in charge of the key visual production for the 2026 SS products.
While respecting KiSS’s feminine brand image, we designed the visual expression—including the copywriting—so that the unique world and functionality of each product could be intuitively understood.
CREDITS
CAST : Ayane Kojima
ART DIRECTION / DESIGN : Anna Senzaki (IN FOCUS)
COPYWRITING : Haruka Kiyota
PHOTOGRAPHY : Shun Okamoto
HAIR & MAKE-UP : KUBOKI (aosora)
STYLING : Mana Takizawa
PROP STYLING : Ai Ozaki
RETOUCH : Saki Kanazawa
PRODUCTION MANAGEMENT : Miki Kishimoto (IN FOCUS)
CLIENT : ISEHAN