In March 2026, Antway evolved its core meal delivery service “Tsukurioki.jp” into the home-cooked meal subscription service “Tsuklio” as part of a larger rebranding initiative. IN FOCUS was in charge of the production of the renewed brand website, as well as photography and film production used across the website and social media platforms.
The home-cooked meal subscription concept promoted by “Tsuklio” refers to a service that takes on everyday meal preparation as a whole, delivering homemade dishes that enrich daily life on a weekly basis. By preparing and delivering home-cooked meals in place of the household, the service aims to support both health and quality of life within the home. Through this service, Tsuklio seeks to free people from the obligations of housework and help create a society where everyone has greater opportunities beyond the traditional boundaries of the household.
Working closely with I&CO, the global innovation firm responsible for the brand concept, naming, and logo design, IN FOCUS developed the brand website, films, and photography to consistently convey the “warmth” and “richness” embodied by “Tsuklio.” At the same time, the visuals were created to reflect the diversity of modern lifestyles, portraying a wide range of family structures and ways of living.
Tsuklio
https://www.tsuklio.com/
CREDITS
CREATIVE DIRECTION：Yujin Hosoya (IN FOCUS)
PRODUCE : Kento Inada (IN FOCUS)
FOOD STYLING : Kahori Itai
STYLING : Sarina Tanaka
CAST : Kenji Yoshikawa, Cocoro Asami, Runa Yoshikawa, Naohiro
Web
DIRECTION : Yujin Hosoya (IN FOCUS)
DESIGN : Ayumi Watanabe (IN FOCUS)
PROGRAMMING : Ryu Takahashi (IN FOCUS)
Photo
PHOTO DIRECTION : Yohsuke Watanabe (IN FOCUS)
PHOTO : Tomoya Uehara
Movie
PRODUCE : Kohei Kanayama (IN FOCUS)
PRODUCTION MANAGEMENT : Akiho Sato (IN FOCUS)
DIRECTION : Yoshinori Kataoka (IN FOCUS)
ASSISTANT DIRECTOR : Haruki Sugano
CINEMATOGRAPHY : Yukihiro Miyakawa
LIGHTING : Masahiro Inoue
ART DIRECTION : Yoshihiro Narutaki (Craft)
HAIR & MAKE-UP : Junko Imai (Maquillage Yuko)
CASTING : Keita Nagahara (e-spirit)
COLOR GRADING : Yusuke Adachi (DIGITAL GARDEN)
EDIT : Haruna Kitagawa (IN FOCUS)
BRANDING : I&CO
CLIENT : Antway